Zoho Marketing Automation

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What is Zoho Marketing Automation?

All-in-one marketing automation software for managing your marketing across multiple channels. Generate leads, analyze lead behavior, engage proactively, and convert.

Zoho Marketing Automation helps businesses of all sizes to influence, educate and engage with their potential customers across channels while delivering a personalized experience through automation. From capturing quality leads to converting them to loyal customers, from optimizing campaigns to web personalization, Zoho Marketing Automation helps you stay on top of your marketing with all the right tools in place. This easy-to-use marketing automation software helps a marketer capture leads, nurture them through automated journeys, analyze lead behavior, and offer a personalized experience across channels. Businesses can create highly targeted campaigns, monitor social media performance, analyze marketing attribution with ROI, plan and organize marketing activities, and much more.

Zoho Marketing Automation Awards

Zoho Marketing Automation currently scores 86/100 in the Marketing Automation category. This is based on user satisfaction (80/100), press buzz (69/100), recent user trends (falling), and other relevant information on Zoho Marketing Automation gathered from around the web.

The score for this software has declined over the past month. What is this?
  • Zoho Marketing Automation
  • Zoho Marketing Automation
  • Zoho Marketing Automation
  • Zoho Marketing Automation
  • Zoho Marketing Automation

Marketing Automation Market Radar

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Zoho Marketing Automation Product Overview

  • Capture quality leads by adding signup forms and smart pop-ups to your website, landing page and social media posts.

  • Analyse how your visitors engage with your website, define goals, segment them based on their actions, and create a more personalized experience

  • Create a customized engagement plan and nurture them with personalized content using automated journeys. Easy to use drag and drop journey builder equipped with a library of templates to choose from.

  • Engage pro-actively with triggers and responsive actions for journeys and track each lead's journey throughout the funnel with detailed reports

  • Improve deliverability for your campaigns while obtaining consent and reach the right audience

  • Run highly targeted campaigns while assigning lead scores, tags and segments based on their online behaviour such as - opens, clicks, forwards, followups and much more.

  • Plan your marketing end-to-end on different channels, schedule campaigns, allocate budget and measure ROI using Marketing Planner.

  • Analyse lead behaviour in real time with a 360 degree view of your leads, measure churn and track high performing channels

  • Organize webinars, events, run surveys and get customer feedbacks easily. Revive your customers from abandoned shopping carts with purchase abandonment emails.

Languages Supported: French, German, Dutch, Hungarian, Italian, Japanese, Portuguese, Spanish, Chinese, Danish, Polish, Russian, Turkish, Vietnamese, Hindi, Korean, Thai, English, Swedish, Ukrainian, Czech, Bulgarian, Croatian

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in April 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Zoho Marketing Automation Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • SMS
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Net Promoter Score
Zoho Marketing Automation Pricing

Zoho Marketing Automation Pricing Plans


25 user(s) / month
  • Number of visitors = contact count*10
  • Lead attribution
  • Complete journey builder
  • X-RAY tracing in journeys
  • A/B testing in landing pages
  • Landing pages personalization
  • Advanced targeting pop-ups
  • Engagement pop-ups
  • Comparative email reporting
  • Workspace
  • Custom roles
  • Webhooks
  • Personalized product recommendations in ecommerce
  • Dedicated IP address


10 user(s) / month
  • Number of visitors = contact count*2
  • Basic contact management (lists and life cycle stages)
  • Basic segmentation
  • Signup forms
  • Basic journey builder and pre-built journey templates
  • Basic email marketing
  • SMS and social marketing
  • Website behavior tracking
  • Website goals
  • Compliance check


15 user(s) / month
  • Number of visitors = contact count*5
  • Complete contact management (lists, scoring, tags, life cycle stages)
  • Advanced segmentation
  • Advanced journey builder and journey templates with reports
  • Contact path tracing
  • Custom re-entry criteria in journeys
  • Basic pop-up forms
  • Marketing planner
  • Advanced email marketing
  • Email campaign A/B testing
  • Smart URLs

Plans starting from: $19.00/month Credit card required: No

Zoho Marketing Automation FAQs

What is Zoho Marketing Automation generally used for?

Zoho Marketing Automation is used for orchestrating unified and personalized campaigns across channels hassle-free and automated. It is a game-changing platform that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success.

Does Zoho Marketing Automation offer multi-user capability (e.g. teams)?

Yes, Zoho Marketing Automation is multi-user enabled

What are some applications Zoho Marketing Automation is commonly used in tandem with?

Zoho Marketing Automation is commonly used with a CRM to manage the leads generated.

Does Zoho Marketing Automation offer an API?

Yes, Zoho Marketing Automation offers an API along with a help guide to get you started.

Who are the main user groups of Zoho Marketing Automation?

Zoho Marketing Automation caters to businesses of all sizes and is mainly used by marketers, sales managers, and business development executives.

Does Zoho Marketing Automation integrate with any other apps?

Zoho Marketing Automation integrates with 45+ apps.

Does Zoho Marketing Automation offer guides, tutorials and or customer support?

Yes, Zoho Marketing Automation comes with a bunch of helpful resources including user guides, videos, webinars and round-the-clock customer support.

What platforms does Zoho Marketing Automation support?

Zoho Marketing Automation is a web-based software.

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Zoho Marketing Automation User Reviews

Average User Rating:
3.98/5 based on 41 user ratings.
Your Rating:
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"Product Review"

What do you like about Zoho Marketing Automation?

Ease of use
Customer Support
It's worth it.
In addition to that it is very useful in facilitating business

What do you dislike about Zoho Marketing Automation?

Rather slow to open
There is also slow processing
I also think the main interface has some complications

What have you been using it for and what problems did Zoho Marketing Automation solve?

I use it in running my business in the field of sales and advertising and it helped me save a lot of time

Ease of use
Value for money
Customer service
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