All-in-one marketing automation software for managing your marketing across multiple channels. Generate leads, analyze lead behavior, engage proactively, and convert.
Zoho Marketing Automation helps businesses of all sizes to influence, educate and engage with their potential customers across channels while delivering a personalized experience through automation. From capturing quality leads to converting them to loyal customers, from optimizing campaigns to web personalization, Zoho Marketing Automation helps you stay on top of your marketing with all the right tools in place. This easy-to-use marketing automation software helps a marketer capture leads, nurture them through automated journeys, analyze lead behavior, and offer a personalized experience across channels. Businesses can create highly targeted campaigns, monitor social media performance, analyze marketing attribution with ROI, plan and organize marketing activities, and much more.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
Zoho Marketing Automation currently scores 86/100 in the Marketing Automation category. This is based on user satisfaction (80/100), press buzz (68/100), recent user trends (falling), and other relevant information on Zoho Marketing Automation gathered from around the web.
| The score for this software has improved over the past month. What is this? |
Capture quality leads by adding signup forms and smart pop-ups to your website, landing page and social media posts.
Analyse how your visitors engage with your website, define goals, segment them based on their actions, and create a more personalized experience
Create a customized engagement plan and nurture them with personalized content using automated journeys. Easy to use drag and drop journey builder equipped with a library of templates to choose from.
Engage pro-actively with triggers and responsive actions for journeys and track each lead's journey throughout the funnel with detailed reports
Improve deliverability for your campaigns while obtaining consent and reach the right audience
Run automated email campaigns, SMS, social media campaigns without hassle. Beautiful templates to choose from with easy to use drag-and-drop campaign builder.
Run highly targeted campaigns while assigning lead scores, tags and segments based on their online behaviour such as - opens, clicks, forwards, followups and much more.
Plan your marketing end-to-end on different channels, schedule campaigns, allocate budget and measure ROI using Marketing Planner.
Analyse lead behaviour in real time with a 360 degree view of your leads, measure churn and track high performing channels
Organize webinars, events, run surveys and get customer feedbacks easily. Revive your customers from abandoned shopping carts with purchase abandonment emails.
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in April 2023.
Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...
FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdfYes, Zoho Marketing Automation is multi-user enabled
Zoho Marketing Automation is commonly used with a CRM to manage the leads generated.
Yes, Zoho Marketing Automation offers an API along with a help guide to get you started.
Zoho Marketing Automation caters to businesses of all sizes and is mainly used by marketers, sales managers, and business development executives.
Zoho Marketing Automation integrates with 45+ apps.
Yes, Zoho Marketing Automation comes with a bunch of helpful resources including user guides, videos, webinars and round-the-clock customer support.
Zoho Marketing Automation is a web-based software.
Zoho Marketing Automation is used for orchestrating unified and personalized campaigns across channels hassle-free and automated.
