CRM Software Industry Overview

Best CRM Software 2020 - Market Radar™

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The customer relationship management (CRM) software market is characterized by a high number of vendors that mostly offer comparable CRM solutions that focus on simplifying the sales process by managing leads, deals, client communications and sales opportunities.

The market is led by Salesforce, an operational CRM which has continued to build on to its unique position in this industry despite some major rivals entering the market for cloud-based CRM systems. Over the last ten years, the landscape has seen a dramatic increase in the number of players, with some choosing to specialize in more niche areas.

Vendors that differentiate their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as customized integrations and analytics featuring powerful APIs, enhanced customer service, mobile functionality, use of artificial intelligence to predict customer behavior and increasingly personalized customer journeys.

In addition, the Crozdesk Market Radar™ also reveals a competitive CRM software market with a number of vendors on the precipice of making that big leap into the leaders’ segment, as well as some lightweight vendors which offer more niche solutions.

Feature Comparison

The table below compares the features of the top-ranked CRM software products side-by-side.

  • 2-Factor Authentication
  • API
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Ad...
  • Call Tracking
  • Click-to-Dial
  • Sales Automation
Agile CRM

Agile CRM

96%
HoneyBook

HoneyBook

94%
SAP CRM

SAP CRM

93%
Velocify

Velocify

91%
Pipeliner

Pipeliner

90%
Less Annoying CRM

Less An...

90%
Practifi

Practifi

89%
Method:CRM

Method:CRM

89%
Pipedrive

Pipedrive

89%
Nimble

Nimble

89%
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