Crazy Egg

Crazy Egg is a web analytics software tool that helps businesses gain insight into how their websites are performing and how people are interacting with them. Companies can get real-time information about user behavior on their website, such as which pages they visit, how long they stay, and where they click. This data can be used to improve the website’s design and optimize the content so that visitors have a better experience while on the site. Crazy Egg also offers heat mapping technology, which gives an in-depth analysis of user behavior by tracking mouse movements throughout the page. This allows businesses to identify areas where users are engaging with content or abandoning pages altogether. It also provides insights into where people are clicking on the page so that businesses can adjust their designs accordingly. Crazy Egg offers A/B testing capabilities that allow businesses to compare different versions of a webpage side by side to determine which one performs best for their goals. This allows businesses to get real-time feedback from users and make improvements quickly. Users can easily segment data to uncover detailed patterns of behavior within different visitor groups.

Crazy Egg Features

Crazy Egg is an innovative website optimization platform that helps businesses increase conversions and maximize ROI. The following are Crazy Egg’s core features:

Snapshots

Crazy Egg’s snapshot feature can help website owners pinpoint exactly where their users are engaging and where they are dropping off. It takes a snapshot of user behavior over time, displaying important trends and issues that may be influencing site performance. This powerful analysis tool provides website owners with a comprehensive view of how users interact with their site, so they can identify areas to optimize the customer experience and ultimately drive conversions.

Heatmaps

Crazy Egg’s heatmaps are an innovative web analytics tool that offers an in-depth level of analysis. By mapping and displaying user engagement with a webpage, heatmaps allow users to determine where visitors are clicking most and how they’re interacting with the page. Heatmaps can provide insights into a website’s layout, design, and functionality to help measure how well elements on the page engage users. 

Confetti

Crazy Egg’s confetti feature allows users to drill down into their data and identify exactly which elements, such as images, call-to-action buttons, and headings, are the most popular. Marketers and site owners gain access to a better breakdown of their most important website statistics, such as referral sources and entry and exit pages, providing users with an easier way to comprehend vital website data. By seeing how visitors interact with their website, users can better optimize content and ensure they are offering what people want. Confetti also makes it easy to visualize user interactions over time, allowing for better forecasting of results or trends. 

Scrollmap

Crazy Egg allows webmasters and marketers to track how far down the page people are scrolling, and can quickly indicate where customers are having difficulty understanding or navigating content. With this data, companies can make informed decisions on how to optimize their websites to deliver a better experience for visitors. 

Recordings

This feature lets users select a webpage and view a live recording of user sessions on their site. These detailed videos show exactly what each visitor did while they were browsing, including scrolling up and down the page, hovering over elements, clicking different buttons and links, and filling out forms. By combining recordings with other tracking data like heatmaps and A/B tests, businesses are able to create more successful online strategies based on real user behavior.

A/B testing

Crazy Egg’s A/B testing feature provides users with an innovative way to compare two different variations of webpages or campaigns to assess the relative performance of each one. It offers an essential tool for web analytics, allowing businesses to collect data about website visits and user behavior to improve the user experience. With this comprehensive feature, Crazy Egg enables businesses to make informed decisions about their online presence. Additionally, with automated reports and analyses, users can access valuable insights into their website traffic and conversions at any time. 

Campaign segmentation and management

This feature brings together in-depth marketing insights, actionable data, and powerful optimization tools to help users grow their businesses. Users can easily segment visitors through tags and UTM parameters so that they can identify how their campaigns are performing over time. Companies can also compare different audiences side by side for deeper insights into visitor behavior and track the entire customer journey with full visibility into their browsing history. This feature allows users to easily adjust campaigns based on data-driven analysis to optimize results.

Goal setting and tracking

Crazy Egg allows users to track goals for website visits, such as the number of sales or subscriptions, so that progress can be measured over time. Goal tracking also enables businesses to evaluate changes in the user experience and make improvements where necessary. With the easy-to-use interface, users can customize the metrics they wish to track, enabling more insightful analysis.

Multiple site management

With this feature, users are able to manage individual data streams from multiple websites under one unified dashboard, allowing them to easily track traffic patterns and visitor behavior across all sites without having to toggle back and forth. The creation of custom views that can be organized by unique tags or properties provides a detailed overview of each website’s performance and health in real time. This enables businesses to make informed decisions in a variety of areas such as user segmentation, A/B testing, and marketing campaigns, much more quickly and accurately.

Crazy Egg Benefits

Crazy Egg helps users better understand their customers and gain valuable insights about their website’s performance. Users can expect the following benefits from their Crazy Egg subscription:

Visual reports

Crazy Egg provides visual tools such as heatmaps that allow businesses to gain insight into how users interact with their websites. Heatmaps show where on the page users click, scroll, or hover over items with their mouse. This can give businesses an understanding of which elements of their website are successful at generating engagement and which could use improvement. Crazy Egg also offers other visual reports, such as A/B testing, which allows businesses to test different versions of a page or element in order to determine which option performs better. This can be especially helpful for businesses trying to optimize the design of their website for maximum efficiency and user satisfaction. 

Conversion tracking 

Crazy Egg helps users track conversions by providing detailed reports on which pages have been successful in driving sales or signups. With this data in hand, businesses can identify areas for improvement and optimize those pages accordingly to drive even higher conversion rates. Users can also see if certain campaigns or strategies are working better than others so that they know what tactics to focus on in the future. 

Improved user experience 

Crazy Egg helps businesses improve the overall user experience on their websites. Heat maps provide insights into how users interact with specific elements on the website, allowing businesses to make changes accordingly. If users tend to click on an element that isn’t linked or scroll too far down without finding what they’re looking for, then those issues can be fixed quickly and easily with Crazy Egg’s feedback loops. 

Crazy Egg Pricing

Crazy Egg offers five tiers of pricing plans: Basic, Standard, Plus, Pro, and Enterprise. The Basic plan starts at $29/month and is ideal for individuals or small businesses just starting out with website optimization. The Standard plan, priced at $49/month, includes one-year recording storage. Crazy Egg’s Plus plan starts at $99/month and is the most popular among users. This plan includes two years of recording storage and priority support. 

Crazy Egg’s Pro plan starts at $249/month and includes all the features of the Plus plan but with 500,000 page views, 100 snapshots, and 5,000 recordings monthly. This plan is ideal for larger businesses that need more comprehensive website optimization tools and features. The Enterprise plan comes with unlimited page views and recordings per month, SAML single sign-on, onboarding, and training. Interested parties can contact Crazy Egg for a detailed quote. All tiers include unlimited surveys, A/B tests, and websites. A 30-day free trial is also available to test out the features before committing to a paid subscription. 

Conclusion

Crazy Egg is a web analytics software that helps website owners measure, analyze, and optimize their websites. It uses heatmaps, scroll maps, A/B testing, visitor recordings, and form analytics to provide detailed information about user behavior on the website, which can be used to identify opportunities for improvement that could lead to increased user engagement and conversions. Crazy Egg makes running tests easy by automating many of the processes involved in setting up tests as well as analyzing the results. Its A/B testing feature allows users to test different variations of a page or element against one another in order to determine which version performs better. It has an intuitive dashboard that makes navigating through data easy, even for those who aren’t familiar with web analytics software. Crazy Egg’s powerful combination of user-friendly features makes it ideal for businesses wanting to optimize their online presence and get the most out of their digital marketing efforts.