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What is Hotjar?

Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price.

Hotjar's behavior analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.
- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Understand the reasons behind behavior with Surveys and Incoming Feedback

Hotjar takes analytics a step further by giving you real user feedback, so you can hear in your users’ words why they behave a certain way on your site.

Hotjar currently scores 90/100 in the Web Analytics category. This is based on user satisfaction (88/100), press buzz (65/100), and other relevant information on Hotjar gathered from around the web.

The score for this software has improved over the past month. What is this?

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Hotjar Product Overview

  • Heatmaps

  • Feedback and Exit Polls

  • Conversion Funnel Analysis

  • Form Abandonment Analysis

  • Visitor Session Platback

  • Proactive Chat

Languages Supported: English

Web Analytics Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in March 2023.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...

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Hotjar User Reviews

Average User Rating:
4.4/5 based on 251 user ratings.
Your Rating:
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"Incredibly useful insights for conversion rate optimization."

// Head of Content Marketing Department at Serpstat

What do you like about Hotjar?

I like that I can use it for free and get enough data on a free plan to actually make conclusions based on the data I get.
It's very user-friendly, relatively easy to set up via GTM.

What do you dislike about Hotjar?

Some of my pages weren't rendered properly, I could still read the data but in some places, there are confusing overlays because of this.

What have you been using it for and what problems did Hotjar solve?

Conversion rate optimization of the website and landing pages. I analyze heatmaps provided by hotjar to see which parts of the page perform better or worse and make corrections based on that information.

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