What is Kissmetrics?

Kissmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results.

Kissmetrics is a web and mobile analytics platforms that allows users to track, analyze and optimize their digital marketing performance. Kissmetrics connects all data to one person by giving an overview of the entire customer journey.

While Google Analytics tells you what’s happening on your site or app, Kissmetrics tell you who’s doing it. With Kissmetrics you can discover where your best customers are coming from, learn how to improve your site, and maximize your conversions.

Over 1500 companies use Kissmetrics to increase their marketing ROI.

Kissmetrics currently scores 87/100 in the Web Analytics category. This is based on user satisfaction (82/100), press buzz (62/100), and other relevant information on Kissmetrics gathered from around the web.

The score for this software has declined over the past month. What is this?

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Web Analytics Market Radar

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Kissmetrics Product Overview

  • A/B test reports: Conduct A/B tests to optimize your site, app and overall impact.

  • Funnel reports: Receive funnel reports to see where users are getting stuck.

  • Cohorts: Take advantage of KISSmetric’s cohorts feature that helps you understand how behaviour changes over time.

  • Trusted by more than 1600 companies: Over 1600 companies use KISSmetrics to increase their marketing ROI.

Languages Supported: English

Web Analytics Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in September 2023.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


Kissmetrics Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Net Promoter Score
Kissmetrics Alternatives

Kissmetrics Alternatives & Competitors

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