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What is Amplitude?

Amplitude is an analytics tool that helps understand user behavior.

Amplitude is a web and mobile analytics solution, that enables marketers to get data from the ‘behavioural layer’. It provides individual data points to get all relevant information about users' activities on the web.

Companies can better understand how users are navigating their application, in order to answer questions about further development strategy. It also features real-time analytics, cross-platform tracking, high-level security and customer support.

This software helps organizations target potential clients and examine funnels, get better retention, and increase revenue. Amplitude is developed for product teams which want to get several levels deeper analytics and find actionable insights to strategize their product development.

Amplitude scored 90/100 in the Web Analytics category. This is based on user satisfaction (90/100), press buzz (55/100), recent user trends (falling), and other relevant information on Amplitude gathered from around the web.

The score for this software has improved over the past month. What is this?

Amplitude Awards

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Web Analytics Market Radar

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Amplitude Product Overview

  • Real-Time Reporting

  • Hourly Segmentation

  • Data and Graph Annotations

  • Unlimited Data History & User Accounts

  • Powerful Behavioral Reports

  • Custom Data Volume

  • Custom SLAs & Packages

  • Dashboard Email Reporting

  • Team-Based Permissions

  • A/B Testing Integrations

Languages Supported: English

Web Analytics Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in October 2021.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


Amplitude Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
Amplitude Pricing

Amplitude Pricing Plans


  • Unlimited User Accounts
  • Core Analytics
  • Unlimited Data History
  • Up to 10 million User Actions (Per Month)
  • Upgrade Path to Custom Data Volume Plans


1 user(s) / month
  • Powerful Behavioral Reports
  • Dedicated Customer Success
  • Implementation Support
  • Advanced Security & Compliance
  • Custom Data Volume
  • Custom SLAs & Packages

Credit card required: No

Amplitude FAQs

Does Amplitude offer an API?

Yes, Amplitude offers the HTTP API.

Does Amplitude offer multi-user capability (e.g. teams)?


What are some applications Amplitude is commonly used in tandem with?

This service is mostly used in tandem with marketing automation applications.

Does Amplitude offer guides, tutorials and or customer support?

Support: Knowledge Base, Online Support.

Does Amplitude integrate with any other apps?

Integrations: Adjust, appboy, AppsFlyer, branch, Chartio, Kahuna, Kochava, Looker, mparticle, Tune, Mode, Optimizely, Outbound, Periscope, Tableau, Tenjin, Urban Airship.

What is Amplitude generally used for?

This service is used for web and mobile analytics.

What platforms does Amplitude support?

This is a web-based platform.

Who are the main user groups of Amplitude?

Users of Amplitude are SMEs and large enterprises.

Amplitude User Reviews

Average User Rating:
4.49/5 based on 853 user ratings.
Your Rating:
User profile picture

"Amplitude Excellent service totally recommended for everyone"

What do you like about Amplitude?

Good to Start, Amplitude is an Excellent Service, Very easy and simple to implement. Complete templates and ready to use for the analysis of products, for everything we need to analyze for your producer, it is also very easy to create custom events and link them to our products whenever we want, it is perfect to link in a marketing site to our product Thanks to that we can start to build a completely complete image of a user's trip from the website through registration to the update. I can widely obtain ideas and learning in seconds without a built model or written code.

What do you dislike about Amplitude?

Amplitude is an excellent service However, there are some things that annoy me for example, the tracking of events and the configuration and maintenance of data toxonomy is one of the inconveniences, the following has to do with UTM labeling. apparently amplitude does not automatically tag UTMs for things like search / organic / reference the way google analytics does, it’s hard to get a picture of the reference sources,
the next one is that I don't think I can create graphics that combine data from an amplication on multiple platforms, for example I can't use amplitude to create general information panels related to the operation of an application in IOS, Amazon and Google play.

What have you been using it for and what problems did Amplitude solve?

Well Amplitude has helped us a lot we have used many data tools for years, but really nothing has been as easy as amplitude, Now when we understand the behavior of our customers we are more aware of a product we have or want. Now we get a better way to see what they need and fix any mistakes made. Planning an event or a project with this software is very easy and simple, thanks to amplitude our work is more efficient,

Ease of use
Value for money
Customer service
User profile picture

"Intuitive and easy-to-use tool"

What do you like about Amplitude?

It is a software for data analysis, easy to use, it is simple to manage information and perform all business work. Implementing it is simple, with an intuitive and complete interface, where the collaboration and the development of the database is quickly integrated.

What do you dislike about Amplitude?

Sometimes we need to integrate data to relate them and combine different information, Amplitude does not yet have this option, and some of the work I do requires this function.

What have you been using it for and what problems did Amplitude solve?

Amplitude provides ease of use, provides useful tools that are essential for the management and development of data. The greatest benefit we have obtained is the ability to perform large jobs, complicated codings and all this in a quick and simple way.

Ease of use
Value for money
Customer service
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