Brandwatch

Brandwatch is an enterprise social intelligence suite that is tailored to empower brands and enable them to listen, analyze, and extract useful insights from online conversations on social platforms.

Brandwatch is a feature-rich, end-to-end social media marketing platform that consists of two main modules—consumer intelligence and social media management—to form a robust enterprise social intelligence suite. The software is purpose-built to serve businesses and brands of all sizes at scale, from startups to small and medium-sized enterprises (SMEs). Brands looking to track social media activity about their company and extract useful business insights from those conversations can greatly benefit from Brandwatch.

Brandwatch’s consumer intelligence platform is capable of delivering AI-enriched data from millions of online and social network sources, providing businesses with the ability to tap into their consumer base and better understand their thoughts and feelings about the brand, the products, and services they offer, as well as industry trends and other related subjects. The meaningful insights that are extracted from the AI-enriched data can help brand managers make faster and smarter business decisions that will connect them better with their target consumers.

Brandwatch also has a powerful and efficient social media management and analytics solution that gives businesses the tools they need to capture, analyze, and distribute relevant business insights about their social media data. It aims to help users make better sense of consumer conversations on social networks by monitoring millions of data sources in multiple languages. The system then archives all that social data for future reference and analysis.

The archived data can easily be accessed and viewed through the platform’s web-based interface and its highly intuitive query creation process. With Brandwatch’s social monitoring and analytics solution, businesses and brand managers can efficiently search for mentions of either their brand or a specific set of keywords on various social channels.

Brandwatch Features

Brandwatch enables businesses of all sizes to analyze and utilize consumer conversations from across the social web, providing efficient and powerful social media monitoring and analytics tools that are purpose-built for collecting, analyzing, and reporting critical business insights. The following are some of the main features and capabilities that come with the Brandwatch enterprise social intelligence suite:

Brandwatch consumer intelligence platform

One-half of Brandwatch’s social intelligence suite is the consumer intelligence platform, an invaluable solution for getting a better understanding of a brand’s consumer base. With this intelligence platform, it only takes four steps to acquire meaningful and actionable insights. The system helps collect millions of social media posts, comments, and conversations that are relevant to your brand. This could be a simple social media post that mentions your brand or a review of a product or service that your brand offers. All this data will be collected by Brandwatch and then organized.

Once social media data and brand mentions in posts, comments, and conversations are collected, the consumer intelligence platform will then undergo a segmentation process by categorizing conversations based on customer feedback, opinions, and complaints. After the segmentation is complete, Brandwatch will then use its AI to identify valuable insights and answer the user’s queries. Those answers, including other meaningful insights, can then be shared across the entire organization with live reporting and alerts, so they can be acted upon and leveraged by sales, marketing, and support teams.

Brandwatch’s consumer intelligence platform offers one of the fastest-growing datasets in its category, providing businesses with comprehensive historical and real-time consumer data. When it comes to historical consumer data, Brandwatch covers historical conversations all the way back to 2010, i.e., 12 years’ worth of consumer conversations. Moreover, the software provides millions more new and real-time consumer conversations every single day.

Brandwatch also provides official firehose access to social networks like Twitter, Reddit, and Tumblr, including conversations from a wide range of unique sites and data sources.

Brandwatch social media management solution

The other half of Brandwatch’s social intelligence suite is the social media management solution, which is capable of delivering every tool and functionality that a brand needs to efficiently identify, attract, and engage their customers on various social channels. It offers best-in-class collaboration through tools like the integrated content calendar and approval flows to ensure on-brand, high-quality content across teams and social marketing campaigns.

In addition to the one calendar that ensures visibility of all organic and paid content in an intuitive user interface, the solution also features user roles. It allows brand managers and admins to define specific roles that will have the authority to approve and publish content on the web and social media. The social media management solution also features a content pool, which is a secure digital asset library where all content is organized and stored. The platform has an intuitive UX, delivering a consistent, high-quality product experience.

Brandwatch’s social media management solution is equipped with a user-friendly and customizable smart social inbox that allows brand managers to effectively manage their community. It can be utilized to successfully improve customer loyalty while ensuring stronger team collaboration. This smart social inbox is a cross-channel inbox that covers multiple social media channels, including YouTube, WhatsApp, LinkedIn, Instagram, TikTok, Twitter, and Meta (Facebook). The social feeds can be customized and arranged according to user preference.

Historical customer interactions and other relevant information can be accessed through the audience profile card feature, which provides users with everything they need to know to identify and understand whom they’re speaking with. The software also uses automation to help users automate rules, which can help save time and effort.

Powerful developer APIs

The Brandwatch enterprise social intelligence suite can seamlessly connect with other third-party systems that may already be in your current technology stack. You can take full advantage of a number of consumer conversations and derived insights to maximize the capabilities of your existing sales and marketing solutions. The platform offers a wide variety of APIs for seamless integration, including a data upload API, an analysis API, and a consumer research API.

The data upload API is designed to make it easier for brand managers and teams to upload or publish their content. They can easily import unstructured data from any available source and analyze them using Brandwatch’s advanced algorithms, along with arguably the largest library of consumer conversations. The analysis API, on the other hand, works to improve the capabilities of existing applications. Users can query the platform’s extensive content library or the imported data sets and return computed analysis and aggregated statistics.

The consumer research API helps with exporting and streaming real-time data. Brand managers can use the API to integrate Brandwatch with other existing systems, from third-party databases to visualization programs. It also allows them to export analysis results for more in-depth research. They can stream real-time data; i.e., monitor consumer conversations as they unfold in real-time while being accompanied by useful metrics.

Brandwatch Benefits

Brandwatch’s enterprise social intelligence suite is equipped with powerful modules that work to help businesses and brands of all sizes with their social media data. Through the consumer intelligence platform and social media management solution, brand managers and teams can tap into consumer conversations and other relevant data for useful insights that can greatly improve their sales and marketing campaigns.

The social intelligence suite is capable of delivering not just valuable information but also the means to effectively track the brand’s online presence and reputation, as well as monitor specific segments of its consumer base.

Brandwatch’s extensive coverage of consumer data sources is not just limited to social media platforms like Meta, Twitter, Instagram, YouTube, TikTok, LinkedIn, and WhatsApp; it also covers blog sites, online forums, and new sites. These are rich sources of consumer data that can be analyzed and mined for actionable insights. They can leverage the consumer intelligence platform to scour their social media data for brand mentions and specific terms that they’re researching.

Once that’s done, brand managers can use segmentation to differentiate their audience and perform sentiment analysis to figure out how consumers view their brand, their products, and/or their services. Charting, visualization tools, and other analytic features are also available to provide users with a much deeper insight into their social media data.

Customer engagement, monitoring, and workflow features are also available with Brandwatch’s enterprise social intelligence suite. This robust and user-friendly suite is equipped with a wide range of features and capabilities that allow businesses to chop and slice their data to extract the most useful and actionable insights. This can be achieved through segmentation, geolocation, graphing, metadata, and other useful components that can be factored in.

Brandwatch Pricing

Brandwatch offers multiple pricing plans for its full product suite. The full product suite has three pricing options: for researchers and analysts, social media managers, and influencer marketers. The actual costs are not available publicly. Interested parties must contact the vendor directly or schedule a meeting online.

Conclusion

Brandwatch is an enterprise social intelligence suite equipped with modern features and tools for listening, capturing, and analyzing large volumes of social data. It allows brands to gather, analyze, and utilize consumer conversations across the social web to boost their engagement, customer satisfaction, and loyalty.