Customer Data Platform Software

Customer Data Platform (CDP) software allows organizations to gather and analyze data into a centralized database. This type of software allows marketing teams to better understand their customers, improve on customer experience and use gathered data to promote better practices. These solutions give marketing teams relevant insights needed to run campaigns and can extract data from online and offline sources such as websites, mobile apps and email platforms to provide a more holistic view of your customer base. After gathering this data, this software can then help organizations make better decisions about their customers.