A Review of Act-On Marketing Automation Software Platform
Act-On is a comprehensive, fully integrated marketing automation software solution designed for small to medium-sized businesses and enterprise departments across multiple industries, ranging from financial services to healthcare, manufacturing, education and information technology.
The marketing automation platform is tailored to provide the most complete marketing tools and applications in a single robust software suite. From email marketing and site visitor tracking to lead management and social media management, users can expect this marketing platform to perform with efficiency and convenience as it comes with virtually everything a marketing team needs to perform their day-to-day marketing processes.
Additionally, the marketing software solution also comes with in-depth smart reporting and analytics, as well as seamless integrations with webinar and event planning solutions. This marketing platform packs quite a punch when it comes to functionality and effectiveness.
How Act-On marketing automation software works
If you do a simple research about Act-On as a company, you will realize pretty quickly it’s a relatively new player in the marketing automation game. However, despite the company’s relatively short existence in the marketing software solution industry, you can see through the various tools and applications they provide that the people behind this platform actually know what they are doing.
The platform’s cloud-based fully integrated workspace enables chief marketing officers or CMOs and their marketing team to enhance the customer experience end-to-end. With the Act-On marketing automation software solution, marketing departments and teams can easily generate and run demand generation, brand awareness and customer growth campaigns as efficiently and effortlessly as possible.
Act-On helps to deliver innovation to the marketing process and empowers its users to make every marketing campaign, every decision-making and collaboration successful. This is one of the few marketing automation platforms that essentially address the needs of CMOs as well as the entire marketing team in any organization.
The email marketing module provided by Act-On allows businesses to segment their customer-base into different categories for A/B testing or for delivering a variety of content and campaign strategies to targeted segments within a particular group of email recipients.
Act-On also offers a core website tracking feature, which provides users with valuable data as to the different types of customers who are visiting their business website, their activities or what they are doing while they’re in the website and the time they spend browsing the various pages and content while in the site.
Aside from the email marketing and the website tracking features, Act-On also provides tools that allow users to create and optimize marketing campaigns, generate real leads, as well as score and prioritize certain prospects.
The platform is designed to easily and seamlessly integrate with almost any of the leading CRM software solutions available in the market today, making it the ideal marketing automation solution for virtually any small business marketing teams and organizations that need a reliable and highly efficient marketing platform without the need for extensive IT experience or knowhow.
The benefits of Act-On marketing automation software
Even though Act-On is a name that is fairly new in the world of marketing automation, compared to several of the more established and well-known software providers out there, it has already proven to be an innovative and highly effective marketing solution to a lot of SMBs and marketing organizations that have tried the platform.
Act-On is quite known in the industry for the wide variety of tools and features that come with the marketing automation platform. Another thing that the software solution is known for is its user-friendly setup, which enables users to quickly and easily build professional-looking landing pages without the need for HTML coding knowhow. And the way the platform’s interface is laid out, the clean and simple navigation, is also worth mentioning.
Setting up and creating marketing campaigns is quite simple and effortless. Even if you may not have any experience with the majority of the marketing tools available, or if you’re someone who is relatively new to the marketing game, this platform will definitely serve you well as you slowly learn the ins and outs of the marketing process.
Creating landing pages is a breeze.
With the Act-On marketing automation platform, you can create nice looking professionally made landing pages for your campaigns. You can take advantage of the Act-On landing pages to create sign-up forms for lead capture, use it for capturing demo and trial requests on your business website or for asking for lead information on whitepapers and other asset downloads. You may also use the feature to create a pay-per-click (PPC) campaign landing page.
Email marketing and lead nurturing in a single platform.
One of Act-On’s core functionalities is the capacity to setup and execute lead-bolstering campaigns. Marketing teams and businesses can use the platform to create campaigns that automatically dispatch emails to customers after the clients download a component or utilize a specific service on your website. You may also use the solution to resell existing leads through integrated CRM solutions like Salesforce.
With Act-On marketing automation software solution, you also have lead scoring, list segmentation capabilities and analytics functionality. The analytics function allows you to gain valuable insights about your website’s bounce rates, click-throughs and other crucial data.
It has simple yet functional social media integration.
Act-On offers basic social media features that are very functional, especially when it comes to email marketing campaigns. You can append social media buttons to your letters sent using the Act-On marketing automation platform, giving your recipients the option to share your content in their favorite social media channels, i.e. Facebook, Twitter, Instagram, etc.
You can also use the solution to search Twitter for people who are using particular keywords and phrases associated with your niche on their tweets. By having this capability, you have a more precise and accurate way of analyzing your visitor influx based on popular social channels like Twitter and Facebook.
Integration with third-party software solutions is quick and easy.
Act-On doesn’t just integrate with Salesforce CRM. The platform is actually capable of integrating with a wide variety of CRM solutions in the market including SugarCRM, Sage SalesLogix and Microsoft Dynamics.
There are plenty more benefits that users can expect from Act-On and its feature-rich marketing automation platform. You just have to figure out what you need as a business or a marketing team and see whether Act-On can address that need effectively.
Pricing for Act-On marketing automation software
Pricing for Act-On Marketing Automation Software is based on the number of active contacts the customer has. However, there are two simple pricing plans available for you to choose from. Both plans are billed annually and come with a wide range of features and tools, which include the following:
• Adaptive nurturing and lead scoring
• Landing pages with adaptive forms
• Email marketing with A/B testing
• Adaptive segmentation
• Website visitor tracking and alerts
• Social publish and listening
• Webinar program management
• Reporting dashboards
• Sales enablement tools
• Multiple scoring rule sheets
• Emails, landing pages and programs templates
The two pricing plans available are as follows:
Professional – Starting at $900 per month (billed annually)
• Starts at 2,500 active contacts
• Up to 3 marketing users
• Up to 50 sales users
• Up to 30,000 API calls per day
Enterprise – Starting at $2,000 per month (billed annually)
• Starts at 2,500 active contacts
• Up to 6 marketing users
• Up to 100 sales users
• Up to 30,000 API calls per day
• The complete professional platform
You may visit the Act-On official website for more information on their software platform and for the detailed breakdown of the features that come with each subscription. They also offer custom pricing. All you have to do is fill out a form on their website.
Conclusion
Even though Act-On is a fairly new player in the marketing software game, they have certainly proven their worth by coming up with a solid marketing automation software solution for all business sizes across multiple industries.
With this platform, you will find it a breeze to get your automation campaigns and other marketing processes up and running. The GUI is clean, easy to understand and intuitive. This is a marketing solution worth checking out.
