You May Also Like

Email Marketing Software
Try for Free
Email Marketing Software
Get a Demo
Email Marketing Software
Visit Website

What is Act-On?

Act-On is a cloud-based, comprehensive marketing automation software.

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Act-On currently scores 86/100 in the Marketing Automation category. This is based on user satisfaction (82/100), press buzz (53/100), recent user trends (rising), and other relevant information on Act-On gathered from around the web.

The score for this software has improved over the past month. What is this?
  • Act-On
  • Act-On
  • Act-On
  • Act-On
  • Act-On
  • Act-On
Crozdesk Icon

Act-On Review

Editors' Review by the Marketing Automation Software Review Team

A Review of Act-On Marketing Automation Software Platform

Act-On is a comprehensive, fully integrated marketing automation software solution designed for small to medium-sized businesses and enterprise departments across multiple industries, ranging from financial services to healthcare, manufacturing, education and information technology.

The marketing automation platform is tailored to provide the most complete marketing tools and applications in a single robust software suite. From email marketing and site visitor tracking to lead management and social media management, users can expect this marketing platform to perform with efficiency and convenience as it comes with virtually everything a marketing team needs to perform their day-to-day marketing processes.

Additionally, the marketing software solution also comes with in-depth smart reporting and analytics, as well as seamless integrations with webinar and event planning solutions. This marketing platform packs quite a punch when it comes to functionality and effectiveness.

How Act-On marketing automation software works

If you do a simple research about Act-On as a company, you will realize pretty quickly it’s a relatively new player in the marketing automation game. However, despite the company’s relatively short existence in the marketing software solution industry, you can see through the various tools and applications they provide that the people behind this platform actually know what they are doing.

The platform’s cloud-based fully integrated workspace enables chief marketing officers or CMOs and their marketing team to enhance the customer experience end-to-end. With the Act-On marketing automation software solution, marketing departments and teams can easily generate and run demand generation, brand awareness and customer growth campaigns as efficiently and effortlessly as possible.

Act-On helps to deliver innovation to the marketing process and empowers its users to make every marketing campaign, every decision-making and collaboration successful. This is one of the few marketing automation platforms that essentially address the needs of CMOs as well as the entire marketing team in any organization.

The email marketing module provided by Act-On allows businesses to segment their customer-base into different categories for A/B testing or for delivering a variety of content and campaign strategies to targeted segments within a particular group of email recipients.

Act-On also offers a core website tracking feature, which provides users with valuable data as to the different types of customers who are visiting their business website, their activities or what they are doing while they’re in the website and the time they spend browsing the various pages and content while in the site.

Aside from the email marketing and the website tracking features, Act-On also provides tools that allow users to create and optimize marketing campaigns, generate real leads, as well as score and prioritize certain prospects.

The platform is designed to easily and seamlessly integrate with almost any of the leading CRM software solutions available in the market today, making it the ideal marketing automation solution for virtually any small business marketing teams and organizations that need a reliable and highly efficient marketing platform without the need for extensive IT experience or knowhow.

The benefits of Act-On marketing automation software

Even though Act-On is a name that is fairly new in the world of marketing automation, compared to several of the more established and well-known software providers out there, it has already proven to be an innovative and highly effective marketing solution to a lot of SMBs and marketing organizations that have tried the platform.

Act-On is quite known in the industry for the wide variety of tools and features that come with the marketing automation platform. Another thing that the software solution is known for is its user-friendly setup, which enables users to quickly and easily build professional-looking landing pages without the need for HTML coding knowhow. And the way the platform’s interface is laid out, the clean and simple navigation, is also worth mentioning.

Setting up and creating marketing campaigns is quite simple and effortless. Even if you may not have any experience with the majority of the marketing tools available, or if you’re someone who is relatively new to the marketing game, this platform will definitely serve you well as you slowly learn the ins and outs of the marketing process.

Creating landing pages is a breeze.

With the Act-On marketing automation platform, you can create nice looking professionally made landing pages for your campaigns. You can take advantage of the Act-On landing pages to create sign-up forms for lead capture, use it for capturing demo and trial requests on your business website or for asking for lead information on whitepapers and other asset downloads. You may also use the feature to create a pay-per-click (PPC) campaign landing page.

Email marketing and lead nurturing in a single platform.

One of Act-On’s core functionalities is the capacity to setup and execute lead-bolstering campaigns. Marketing teams and businesses can use the platform to create campaigns that automatically dispatch emails to customers after the clients download a component or utilize a specific service on your website. You may also use the solution to resell existing leads through integrated CRM solutions like Salesforce.

With Act-On marketing automation software solution, you also have lead scoring, list segmentation capabilities and analytics functionality. The analytics function allows you to gain valuable insights about your website’s bounce rates, click-throughs and other crucial data.

It has simple yet functional social media integration.

Act-On offers basic social media features that are very functional, especially when it comes to email marketing campaigns. You can append social media buttons to your letters sent using the Act-On marketing automation platform, giving your recipients the option to share your content in their favorite social media channels, i.e. Facebook, Twitter, Instagram, etc.

You can also use the solution to search Twitter for people who are using particular keywords and phrases associated with your niche on their tweets. By having this capability, you have a more precise and accurate way of analyzing your visitor influx based on popular social channels like Twitter and Facebook.

Integration with third-party software solutions is quick and easy.

Act-On doesn’t just integrate with Salesforce CRM. The platform is actually capable of integrating with a wide variety of CRM solutions in the market including SugarCRM, Sage SalesLogix and Microsoft Dynamics.

There are plenty more benefits that users can expect from Act-On and its feature-rich marketing automation platform. You just have to figure out what you need as a business or a marketing team and see whether Act-On can address that need effectively.

Pricing for Act-On marketing automation software

Pricing for Act-On Marketing Automation Software is based on the number of active contacts the customer has. However, there are two simple pricing plans available for you to choose from. Both plans are billed annually and come with a wide range of features and tools, which include the following:

• Adaptive nurturing and lead scoring
• Landing pages with adaptive forms
Email marketing with A/B testing
• Adaptive segmentation
• Website visitor tracking and alerts
• Social publish and listening
Webinar program management
• Reporting dashboards
Sales enablement tools
• Multiple scoring rule sheets
• Emails, landing pages and programs templates

The two pricing plans available are as follows:

Professional – Starting at $900 per month (billed annually)

• Starts at 2,500 active contacts
• Up to 3 marketing users
• Up to 50 sales users
• Up to 30,000 API calls per day

Enterprise – Starting at $2,000 per month (billed annually)

• Starts at 2,500 active contacts
• Up to 6 marketing users
• Up to 100 sales users
• Up to 30,000 API calls per day
• The complete professional platform

You may visit the Act-On official website for more information on their software platform and for the detailed breakdown of the features that come with each subscription. They also offer custom pricing. All you have to do is fill out a form on their website.


Even though Act-On is a fairly new player in the marketing software game, they have certainly proven their worth by coming up with a solid marketing automation software solution for all business sizes across multiple industries.

With this platform, you will find it a breeze to get your automation campaigns and other marketing processes up and running. The GUI is clean, easy to understand and intuitive. This is a marketing solution worth checking out.

Marketing Automation Market Radar

Artboard 1 copy 4

Act-On Product Overview

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Languages Supported: English, Dutch, French, German, Spanish

Marketing Automation Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in December 2022.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Act-On Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Employee Engagement
  • Social Media Monitoring
  • Brand Asset Creation
  • Net Promoter Score
  • Social Media Integration
Act-On Pricing

Act-On Pricing Plans


Monthly Subscription
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day


Monthly Subscription
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

Plans starting from: $900.00/month Credit card required: No

Act-On FAQs

Does Act-On offer multi-user capability (e.g. teams)?

Yes, there is multi-user campability offered.

What are some applications Act-On is commonly used in tandem with?

Act-On is commonly used in tandem with CRM software.

Does Act-On offer an API?

Yes, it offers API.

Does Act-On offer guides, tutorials and or customer support?

Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

Does Act-On integrate with any other apps?

Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

What is Act-On generally used for?

This service is generally used for marketing automation.

What platforms does Act-On support?

This is a web-based software.

Who are the main user groups of Act-On?

Main users of Act-On are digital marketers in SMEs and large enterprises.

Act-On Competitors Act-On Alternatives

Act-On Alternatives & Competitors

Zoho Marketing Automation
Zoho Marketing Automation
  40 86/100
Marketing Automation Software
  1 95/100
Marketing Automation Software
  238 85/100
Marketing Automation Software
  1127 92/100
Marketing Automation Software
Odoo Marketing Automation
Odoo Marketing Automation
  16 91/100
Marketing Automation Software
  17 90/100
Marketing Automation Software

Act-On User Reviews

Average User Rating:
4.1/5 based on 941 user ratings.
Your Rating:
User profile picture

"We carried out a very interesting marketing strategy"

What do you like about Act-On?

I like that the program has a remarkable consistency in the tools, they help to diversify the marketing capabilities to have new customers. The support and interface are extremely helpful in promoting program productivity at all times. Act-On is extremely attractive to set up.

What do you dislike about Act-On?

Basically the program contains all the functions I want, it is really interesting and has no problems.

What have you been using it for and what problems did Act-On solve?

The program is extremely amazing to have a formidable responsibility with marketing processes. It has given a lot of benefits to attract customers and long term profits with social media management. It is founded on the idea of creating a solid working progress. I recommend this product to strengthen the marketing department in any organization, you will be able to get many benefits and great improvements for focus and development. It has given a notorious meaning of what marketing is.

Ease of use
Value for money
Customer service
Back to top