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What is Brandwatch?

"Brandwatch is a social listening and digital consumer intelligence company that provides consumer and market insights by analyzing conversations across multiple platforms."

Brandwatch is one of the world's most trusted social media monitoring and analytics applications that provide insights into customers' and business conversations on social media platforms.

This platform delivers essential social intelligence that brands need for getting meaningful insights for marketing campaign decisions. The main features of Brandwatch are 50+ filters, powerful segmentation, personalized sentiment, real-time charting, a fast and intuitive interface, filters and search tools, shareable dashboards, search operators, proprietary technology, and more.

Brandwatch social media monitoring analyzes data from more than 80 million sources, including blogs and customer reviews. This way, the amount of data is more than sufficient for reliable reporting that can be used by businesses of all sizes, or marketing agencies. Another feature that stands out is the key influencers identification, which displays who may be interested in purchasing their products.

Brandwatch scored 90/100 in the Social Media category. This is based on user satisfaction (88/100), press buzz (54/100), recent user trends (rising), and other relevant information on Brandwatch gathered from around the web.

The score for this software has declined over the past month. What is this?

Brandwatch Awards
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Social Media Market Radar

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Brandwatch Product Overview

  • Search Operators

  • Proprietary Technology

  • Historical Data

  • Sentiment Analysis

  • Influence Statistics

  • Charting

  • Customizable Dashboards

  • Bulk Actions

  • Email Alerts

  • Fully Exportable Data

Languages: English, German, Spanish, French

Social Media Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in June 2021.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


Brandwatch Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Feedback Management
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
  • Sentiment Analysis
  • Review Monitoring
  • Cloud Deployment
  • Optimized Search Processing
  • Collaboration Support
  • Net Promoter Score
  • Software Integration
  • Campaign Management
  • Dashboards
  • Reports
  • Visualization

Brandwatch FAQs

What is Brandwatch generally used for?

This service is generally used for social media analytics.

What are some applications Brandwatch is commonly used in tandem with?

It is commonly used in tandem with social media platforms.

What platforms does Brandwatch support?

This is a cloud-based platform.

Does Brandwatch offer multi-user capability (e.g. teams)?


Does Brandwatch integrate with any other apps?

Integrations: Spredfast, Clarabridge, Hootsuite, and Percolate.

Who are the main user groups of Brandwatch?

The main users of Brandwatch are SMBs, large enterprises, and agencies.

Does Brandwatch offer an API?

Yes, it offers RESTful API.

Does Brandwatch offer guides, tutorials and or customer support?

Support: Email Support, Phone Support, Webinars, Knowledge Center, and Online Support.

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