Mailspice Analytics is a robust, enterprise-level business intelligence and email marketing analytics platform that provides small to medium-sized businesses, marketing agencies, website developers, email designers, and freelance marketing professionals with an out-of-the-box self-service approach to marketing intelligence and analysis.
The software solution is designed to provide users with detailed analytics on all of their marketing emails. Mailspice Analytics works seamlessly with most of the major email service providers so compatibility will not be an issue for companies and organizations.
Mailspice Analytics offers a wide variety of features, including email tracking, reporting and analysis capabilities for collecting and understanding data from newsletters, and email marketing campaigns. The solution also provides users with real-time statistics on clicks, customer engagement, customer activity, geolocation, time zone data, and heatmaps.
Mailspice Analytics Features
Mailspice Analytics works by providing users with a variety of tools and applications that enable them to gain valuable insights on email campaigns, newsletters, and other marketing strategies. The software solution allows businesses and organizations to monitor activity and track engagement of email recipients to see if they had actually opened the email or simply deleted it. Furthermore, users are provided with the ability to strategically target email prospects based on behavior, location, and time zone, with the last two made possible by the software solution’s built-in geo-location and time zone features.
Heatmaps and click-through tracking offer valuable insights to the user as to which links were clicked the most by the email recipient. The data is accompanied by easy-to-understand visual representations that display clear hot spots, representing where the readers spent the majority of their time on the website, and cold spots representing the opposite.
Mailspice Analytics works well with different email service providers. This is due to a unique Mailspice code that is inserted into practically any email template. Reporting and exporting capabilities are also available, which enable users to export data for tracking and analytics into spreadsheets like Excel and then generate up-to-date and accurate PDF reports.
Using the enterprise-grade platform, marketing professionals are able to store and perform some post-processing on all email activity on the spot, as well as incorporate Mailspice Analytics into their existing Customer Relationship Management (CRM) solution, big data software, or data warehouse.
Mailspice Analytics Benefits
Mailspice Analytics provides a wide-ranging solution for marketing professionals, agencies, SMBs, freelance marketers, startups, and large enterprises. It brings a comprehensive all-in-one platform that works right out of the box. The platform facilitates the analysis, monitoring, and reporting process of usage information and other data related to email campaigns and marketing strategies.
Mailspice Analytics provides you with a complete picture of your campaign and how your email recipients interact with your email marketing efforts. The solution essentially provides you with crucial insights regarding the what, the where, and the how when it comes to your target audience and their interactions with the emails you’re sending.
Monitor All of Your Marketing Statistics with a Single Solution
Mailspice Analytics allows you to keep track of all your marketing campaign metrics under one cohesive platform. Your emails and other marketing campaign materials are conveniently organized for easy access. As a result, all your email marketing campaigns, their statistics, and their success rates are a lot easier to figure out and group together. All the user has to do is perform a search of a specific campaign, or a report, and filter the results by name, date, or tags.
All the Essentials Displayed Neatly on a Single Page
Mailspice Analytics comes with a management dashboard where all of the crucial information and the tools you need to efficiently manage campaigns are arranged neatly. The management dashboard is designed for quick and easy access to all your campaign data, as well as detailed analytics in the event that you need them to show to a client or the higher-ups.
With a single click, users are able to show key performance indicators, arranged in such a way that is easy to understand, especially for stakeholders and decision makers. They get all the information they need and be up to speed in no time. In addition, with an intuitive overview of the marketing campaign, users are able to showcase the performance of each individual campaign to clients and stakeholders.
Keep Track of Reader Engagement
Figure out whether or not your email recipients are actually taking notice of your emails. Mailspice Analytics provides you with the tools to keep track of the actions of your target audience. Are they opening your emails or do they just ignore or delete the missives without even opening them? If they do click on the email, how much time do they spend browsing/reading the email?
The platform enables you to observe your subscribers’ interactions with your emails, determine engagement levels, and identify which aspects of your campaigns your target audience is most interested in. This helps you improve the effectiveness and success of future campaigns.
Target Specific Audiences with Effective A/B Testing
Find the right audience and make sure your email marketing campaigns are performing well with your target demographic. Mailspice Analytics allows you to easily set up, manage, and keep track of your A/B split tests. It helps you quickly identify target groups and visually evaluate each group based on performance.
The business intelligence and marketing analytics solution also provides you with tools that allow you to reach out to your target audience to ensure a more successful campaign. Finally, Mailspice Analytics enables you to implement slight changes to your email marketing efforts to help improve opening rates and click-through rates.
Mailspice Analytics Pricing
Mailspice Analytics offers interested parties three pricing plans with all the core features necessary to help you start, manage, and analyze your email marketing campaign right out of the box.
These pricing plans are ideal for small to medium-sized businesses, startups, agencies, and enterprise companies. Choose the best plan that suits your company’s needs.
Basic — €199 per month:
- Data privacy by design
- Up to 10,000 activities (Opens/Clicks)
- Up to 30 seconds reading time tracking
- Email clients usage
- Campaign comparison
- Opening times
- Link tracking and heatmaps
- Geolocation
- Export (Excel-CSV)
Pro — €399 per month:
- Everything from Basic Plan
- Up to 50,000 activities (Opens/Clicks)
- Up to 60 seconds reading time tracking
- Target groups and A/B testing
- Live view
- Access to Beta features
- Multiple users (3 users included)
Business — €799 per month:
- Everything from Pro Plan
- Up to 250,000 activities (Opens/Clicks)
- Multiple projects (3 projects included)
- Multiple users (5 users included)
The vendor also offers an Enterprise Plan and custom-tailored plans. Visit the Mailspice official website and contact the company’s sales team directly for more information about the Enterprise and custom plans.
Conclusion
Mailspice Analytics is a business intelligence and email marketing analytics solution that works well with any email service provider. It allows marketing professionals to efficiently track and monitor customer/subscriber activity, identify interests as far as content is concerned, and figure out how their customer base interact with emails.
The fully integrated platform enables users to start, manage, and analyze email campaigns from a single location. It has reporting features, data analysis, and BI tools to round out its capabilities. Mailspice Analytics is ideal for businesses, agencies, and enterprises of all sizes, whether it’s a small startup or a global conglomerate in need of a feature-rich BI and email marketing analytics solution.
