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What is Branch?

Branch unifies user measurement across different devices, platforms, and channels.

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

With Branch, users can seamlessly convert customers from mobile web to app, increase conversions, encourage sharing and growth, empower customers to share app content over any channel, and acquire new clients.

Branch Awards

Branch currently scores 90/100 in the Marketing Analytics category. This is based on user satisfaction (88/100), press buzz (58/100), recent user trends (rising), and other relevant information on Branch gathered from around the web.

The score for this software has declined over the past month. What is this?
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Marketing Analytics Market Radar

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Branch Product Overview

  • Tracking of clicks, installs, & re-opens

  • Deeplink through install from anywhere

  • Cross-device, Cross-platform Attribution

  • Web-to-mobile conversion

  • Empower users to share app content over any channel

  • Encourage sharing and growth

  • Increase conversions and purchases from email

  • Engage existing users

  • Seamlessly convert users from mobile web to app

Languages Supported: English

Marketing Analytics Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in February 2024.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...


Branch Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score
Branch Pricing

Branch Pricing Plans


  • Up to 10K MAUs
  • Deep linking and install attribution
  • Customizable designs with codeless design editor or CSS
  • Custom user segmentation
  • A/B Testing


1 user(s) / month
  • Up to 50K MAUs


1 user(s) / month
  • Up to 200K MAUs

Plans starting from: $59.00/month Credit card required: No

Branch FAQs

What is Branch generally used for?

Branch is generally used to unify user measurement for boosting app installs, retaining and engaging users, and for app marketing attribution.

Does Branch integrate with any other apps?

Integrations: Adobe AIR, Cordova PhoneGap Ionic, mParticle Android, mParticle iOS, Titanium, React Native, Unity, Xamarin, Adjust, Amplitude, Mixpanel, Appsflyer.

Does Branch offer guides, tutorials and or customer support?

Support: Documentation, Email Support, Community, FAQs, Help Center.

What platforms does Branch support?

This is a web-based platform.

Who are the main user groups of Branch?

Main users of this service are medum-sized and large companies.

Does Branch offer multi-user capability (e.g. teams)?


Does Branch offer an API?

Yes, it offers API.

Branch Competitors Branch Alternatives

Branch Alternatives & Competitors

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