CallRail

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What is CallRail?

An analytics platform designed for those who rely on quality calls and inbound leads to measure success.

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s leads-focused analytics platform brings clarity to our customer’s digital marketing efforts. We work within their existing workflow, help them improve their spends quickly, and provide tools that are beautiful, intuitive and helpful.

Our platform is powered by a team of passionate and hardworking leaders and contributors. We put our customers first and are dedicated to working on what makes sense for them and doing that well.

They have the answers, we’re the force multiplier.



CallRail Awards


CallRail currently scores 91/100 in the Marketing Analytics category. This is based on user satisfaction (92/100), press buzz (51/100), and other relevant information on CallRail gathered from around the web.

The score for this software has declined over the past month. What is this?
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Marketing Analytics Market Radar

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CallRail Product Overview

  • Tie every call and text to the marketing campaign that captures customers.

  • Analyze how calls convert and track quality assurance with automatic call transcriptions.

  • Understand the customer journey, capture every conversion type, and prove ROI.

  • Analyze your leads across all channels with conversation analytics for calls, online forms, and text messages.


Languages Supported: English

Marketing Analytics Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in November 2022.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...

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CallRail Features

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-Currency
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Database
  • Call Recording
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Time Management
  • Sales Motivator
  • Click-to-Dial
  • Resource Management
  • Net Promoter Score
  • Software Integration
  • Automatic Call Distribution
  • Call Logging
  • Call Monitoring
  • Call Scripting
  • Campaign Management
CallRail Pricing

CallRail Pricing Plans

Call Tracking

$45.00
per month, additional usage costs apply
  • 10 local numbers
  • 500 local minutes

Conversation Analytics

$95.00
per month, additional usage costs apply
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Conversation Intelligence

Marketing Analytics

$95.00
per month, additional usage rates apply
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Form Tracking

Analytics Suite

$145.00
per month, additional usage rates apply
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Form Tracking
  • Conversation Intelligence

Plans starting from: $45.00/month Credit card required: No

CallRail FAQs

What is CallRail generally used for?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

Does CallRail offer an API?

Yes.

Does CallRail integrate with any other apps?

Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Zapier, Facebook, Marketo, Unbounce, Wix, WordPress, Slack, TapClicks, Klipfolio, Pipeline Deals, ADF, Swydo, SuperDash, SharpSpring, ReportGarden, Marin Software, VWO, Kenshoo, Octoboard, Microsoft Advertising, Leadsrx, Leadsquared, Japio, Imaam, Optimizely, Eletype, AMP, Domo, Databox, DashThis, Converge, Google Ads Mobile-Click-To-Call, Kissmetrics, Instagram Ads Manager, Mixpanel, Stripe, AgencyAnalytics

Does CallRail offer guides, tutorials and or customer support?

Yes, we have a customer support team with operational hours of 9am-6pm ET M-F, and extensive support documentation, videos and a learning center.

What are some applications CallRail is commonly used in tandem with?

Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Facebook, Unbounce

Who are the main user groups of CallRail?

Marketing agencies and small-to-midsize businesses primarily in the healthcare, legal, automotive, and home services industries.

CallRail Competitors CallRail Alternatives

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