Jepto is a marketing analytics and intelligence automation solution designed to help manage and automate your marketing processes. It is a feature-rich platform that allows you to get the most out of your marketing data through effective machine learning and predictive analytics. Jepto is capable of providing actionable insights into your key performance indicators (KPIs) and performs automated anomaly detection across all your datasets.
The marketing analytics and intelligence automation platform enables users to create a wide range of automation processes that constantly keeps track of valuable data. Preset triggers can be placed so the system can automatically send alerts and notifications to specific individuals and authorized personnel once those triggers are breached. Moreover, users can monitor their Facebook and/or Google advertising spend through smart notifications, spend predictions, and budget rollover.
The service also allows you to set marketing goals and monitor client budgets with comprehensive campaigns. Jepto integrates with a number of third-party software solutions such as Zapier and Slack, among others. With this marketing analytics and intelligence automation platform, you have the power to transform your team into a cohesive and efficient unit through task automation and data-driven decision-making.
Jepto is a software solution specifically tailored for marketing professionals, managers, teams, small- and medium-sized businesses (SMBs), and large marketing firms and agencies. The software solution aims to facilitate many of the key processes and operations of marketing agencies and organizations that rely on marketing to deliver their products and/or services to their target audience.
Jepto Features
Jepto serves as a digital marketing intelligence and automation solution. It provides users with a variety of features and capabilities, including machine learning predictive forecasts, task automation, and anomaly detection. Its machine learning feature is fully capable of delivering data-driven predictions, valuable insights and it can detect anomalies effectively, while the automation aspect of the platform handles the majority of repetitive tasks associated with data tracking and monitoring.
Anomaly detection
Jepto’s anomaly detection feature allows for a smarter and more efficient way to spot anomalies in your marketing data. The platform utilizes a machine learning algorithm that thoroughly scans your data to look for anything that’s odd or out of the ordinary. Once it spots the anomaly, you will know about it instantly. The feature has configurable sensitivity settings, so you can be certain that you or your team will immediately be alerted regarding any unusual events.
With Jepto’s anomaly detection feature, you are in total control of the system settings. This will help make sure your team is always on top of things and that they are not over or under notified for each metric or aspect of your data you want monitoring constantly.
Workflow automation
Jepto’s automation feature is designed to facilitate your workflow, especially when it comes to your team. The platform allows you to effortlessly add robust and time-saving tasks to automate key processes that neither you nor your team has time to perform effectively. It also enables you to easily run specific tasks such as organic keyword ranking movements, 404 checks, robots.txt changes, and goal configuration changes on Google Analytics.
Workflow automation essentially frees you and your team from tedious repetitive tasks and lets you accomplish tasks that are virtually impossible to do manually. You don’t have to waste precious time doing manual data checks every single day. All you need to do is setup Jepto’s automation feature to perform specific tasks automatically and simply digest the actionable insights it’s churning out.
KPI management
Managing key performance indicators is a crucial aspect of any business. Jepto’s KPI management solutions allow you to set goals and apply a number of data-driven predictions of your progress through its forecast capability. The platform enables you to set KPIs for yourself, your team, or your clients and then view the data all in a single dashboard.
Custom notifications with Slack and email integration are available as well. This will help make sure that your team, as well as your clients, are always up-to-date on your progress and be proactive themselves in managing projects and other key marketing operations. Furthermore, Jepto’s KPI management feature also utilizes machine learning algorithms to accurately forecast your KPIs. It leverages your own historical data to provide actionable insights.
Budget/spend tracking
This feature allows you to keep track of your budget and spending with relative ease. Keeping track of advertising spend and making sure the marketing budget is being spent wisely are unavoidable aspects of a marketing manager’s daily responsibilities. Teams, departments, and individuals handle such responsibility differently as there are literally multiple ways to approach it. However, nothing makes the process easier and more efficient than an intuitive, robust, and feature-rich budget tracking software.
The software takes care of all the number crunching so you or anyone in your team does not have to waste time and effort to do it. The results and other relevant data are then provided for you in a simple and easily digestible fashion, thus allowing you and your team to focus on more relevant aspects of your operation like driving business outcomes.
Agency portfolio (client management)
This feature allows you to focus on all of your clients, especially if you are a successful agency managing a significant number of clients. While having a lot of clients is essentially a good thing for any business, it can be a huge challenge keeping track of them all. With that said, Jepto is designed to scale with your business, offering a top-level view of your portfolio’s status and overall health across all features.
Jepto’s agency client management solution allows you to view the status of every single one of your client’s anomalies, automations, budgets, and key performance indicators. You can easily identify which one is a churn risk from failing to meet KPIs, detect those that are over or under spending on budgets, and figure out how many insights require your immediate action.
The agency portfolio is designed to be the focal point for your entire team, giving them a central place to figure out exactly what’s going on and where their focus is required.
Third-party integrations
The ability to integrate with third-party solutions is an inherent feature of most of today’s software platforms and cloud-based services and Jepto is no exception. The digital marketing intelligence and automation solution are designed to integrate seamlessly with tools that you and your entire team already use.
For connectivity, Jepto is able to integrate with services like Data Studio, Slack and Zapier. You can easily set up custom workflows with Zapier, generated from key metrics you are already monitoring. You may also send rich notifications via your team’s Slack channels. Data Studio facilitates your data visualization needs to engage stakeholders and to provide comprehensive client reports.
Jepto Benefits
Jepto offers a number of advantages for marketing agencies, teams, and managers in small and medium-sized businesses and global enterprises.
One clear example is the traffic light principle utilized by the platform. It implements a three-color scheme, much like a traffic light, to indicate the status of your client processes and day-to-day operations. Green means everything is on track, Amber means some items need closer monitoring, while Red means the item or feature requires your immediate attention. This allows you to determine the current status of your processes at a mere glance.
Another clear benefit is the platform’s ability to keep track of your advertising budgets. Jepto offers a smarter, more efficient, and automated method of monitoring your team’s advertising spend and marketing budgets. The software solution provides everything you need, including forward projections, rollover, and daily or cumulative spend forecasts.
Having the ability to set clear-cut goals and predict potential outcomes with the platform’s forecasting feature is another benefit you can expect from Jepto. Keeping track of KPIs is a significant factor in ensuring progress and performance improvement. However, in order to make sure you don’t waste any time setting up the reporting process, Jepto utilizes machine learning and automation to give you all the information you need to effectively monitor your KPIs.
Jepto’s reporting is rather impressive, allowing for recurring and instant reports. With recurring reports, ad budgets and KPIs end automatically based on a preset period and a new one is immediately created. Historical data for each timespan is recorded and stored for later access and analysis. Instant reports, on the other hand, are created the moment a specific event such as anomalies happens so you can view and analyze the anomaly immediately and thoroughly.
Jepto Pricing
Jepto pricing plans are all available free for up to 14 days. There are five options available and one custom pricing package. The pricing plans are Business (starting at $49/month), Agency Starter ($99/month), Agency Growth ($199/month), Agency Plus ($299/month) and Agency Pro (at $499/month). You may contact the vendor directly if you’re interested in the custom pricing plan. An annual billing option is also available for all five subscription packages. There is also a yearly payment scheme for each plan that confers subscribers with a hefty discount.
All pricing plans have unlimited users, integrations with Slack, Zapier and Data Studio, and hourly KPI and budget update frequency. You may visit the Jepto official website for more information about their pricing plans and included features.
Conclusion
Jepto is packed with a variety of useful features and tools. It utilizes some of the most recent technologies in anomaly detection, automation, and machine learning. The company brings in a software solution with great potential when it comes to marketing analytics, business intelligence, and automation. It is also easy to scale with the growing needs of your business, whether you’re a small agency, a medium-sized company, or a multi-location enterprise.
