Elastic Email

Elastic Email is a feature-rich email marketing platform that caters to small and midsize businesses as well as enterprises, providing robust end-to-end solutions for the Windows operating system.

The email marketing software provides a variety of strong email campaign creator and delivery tools that allow organizations—specifically SMBs—to market their products and communicate with customers in the most efficient way possible. The Elastic Email brand offers different modules with pay-as-you-go options. Some of these modules include the patented email marketing platform that’s built for creating email campaigns and sending newsletters and an email application programming interface (API) designed to help integrate the software’s email delivery engine with the user’s existing solutions. It also has an email verification service developed to facilitate an extensive contact list.

Elastic Email was founded in 2010 by a Canadian-Polish company. For many years, it has provided customers with a wide variety of email services and tools. Nowadays, the Elastic Email brand has become a staple in the world of email marketing. It delivers a robust email marketing platform with one of the most cost-effective email APIs in the industry. The software provides marketing teams with complete access to a powerful and comprehensive set of smart solutions and advanced tools to ensure scalability and help build lasting relationships with customers. 

The software solution features a simple mail transfer protocol (SMTP) relay service, a highly intuitive user interface, a robust HTTP API,  comprehensive 24/7 customer support, and subscription pricing that suits the budget range of most small businesses and startups. Elastic Email serves and supports a lot of businesses and teams around the globe, providing them with the right tools and capabilities for designing, developing, and publishing successful email marketing campaigns that can deliver desirable results.

In addition to small businesses and startups, Elastic Email is also ideal for independent developers and agencies, nonprofits, freelancers, and influencers, as well as medium-sized teams and organizations.

Elastic Email Features

Elastic Email provides a powerful email marketing platform that is designed to facilitate communication between the brand and its target customers. It is equipped with a variety of features and capabilities that are tailored to take the email marketing process to the next level. The software can help users capture more leads and subscribers, design attractive and professional-looking newsletters, set up and initiate detailed email campaigns, as well as automate specific tasks and processes to ensure the best return on investment (ROI) possible.

Email designer tool

Elastic Email is equipped with an email designer tool to help bring user creativity to the forefront while taking care of most of the complex tasks. Marketing teams can easily design their email campaigns using the platform’s simple yet intuitive drag-and-drop functionality. The newly created templates can be stored in a secure location for future use. Users also have the option to write their own code via HTML when designing custom templates.

Extensive template library

Elastic Email has quite an extensive template gallery, home to a diverse collection of beautiful, ready-made email and newsletter templates. These should help marketing teams and campaign managers create appealing newsletters and email content within just a few minutes. They can just pick the appropriate design that fits what they want to achieve, customize the template with their branding, match the content to suit their requirements, and publish it right away.

Customization and personalization tools

With customization and personalization features, marketing teams can personalize their emails and other campaign materials with their recipients’ personal information and branding, such as their company name, position or role, and geographic location. Teams can also use social media widgets to integrate a social media element into their email campaigns as well as incorporate JavaScript so recipients can take full advantage of the email communication process.

Advanced scheduling solutions

This Elastic Email feature lets campaign managers compose unique welcome emails for prospects and leads. It also allows them to quickly respond to specific user actions as well as schedule emails based on a wide variety of factors, all in an effort to maximize the effectiveness of every email campaign. All this and more are achievable, thanks to Elastic Email’s advanced scheduling and email marketing solution.

Email automation capabilities

With Elastic Email’s automation features, you can easily setup multiple advanced automation scenarios to streamline and optimize the way you send emails and launch your campaigns, which makes the entire process a lot easier and more efficient. The tool allows you to fully visualize your plan, clearly define various rules for different flows, and then identify specific triggers that best fit your strategy. The goal is to minimize the time you have to spend manually sending multiple emails to your contact list.

Campaign creator tool

Elastic Email’s campaign creator is designed to be as simple to use as possible to flatten the learning curve, especially for first-time users. It provides users with complete control over their email campaigns, from start to finish. Campaign managers and marketing teams can easily pick and choose their contact list as well as the content they want to include in the campaign. They have the ability to set up A/B tests as well as keep track of all sent emails in real-time.

Real-time delivery monitoring function

This email marketing solution has amazing real-time delivery monitoring capabilities. You can keep track of your email delivery in real-time, which allows you to respond quickly and efficiently to any possible issues that may arise. The feature lets you follow along with reliable data as your emails reach the inboxes of your contact list.

In-depth activity reporting

Elastic Email provides thorough activity reports on your ongoing email marketing campaigns. The software can provide you and your team with meaningful insights into the progress and performance of your campaigns, thanks to the platform’s advanced reporting capabilities. With this feature, you can generate detailed reports on various aspects of your campaign, such as email delivery status, click/open rates, and click maps. The function also allows for detailed link click monitoring and geolocation tracking.

Elastic Email Benefits

Elastic Email offers many benefits to small businesses and startups, but one of the more notable ones is the fact that the software is fully capable of handling email campaigns, regardless of size and scale. This email marketing solution provides a wide variety of features that are tailored to make the process of creating and organizing email campaigns easier and more effective, especially for campaign managers with limited resources and smaller marketing teams.

The software also allows for direct email sending by way of a standard SMTP or a simple REST API approach. Users can leverage either the code samples within their API documentation or Elastic Email’s built-in SMTP configuration to send emails directly with high deliverability. This strategy can have a significant impact on marketing teams and campaign managers in terms of efficiency, as it frees them up to effectively set up and configure their own email service.

Some of the more notable advantages of Elastic Email are its reliability, top-tier performance, high deliverability, and ease of use. Both email and newsletter campaigns can be designed and created effortlessly using the software solution’s native drag-and-drop editor and HTML tool. An extensive gallery of templates, both free and paid, is also available. Campaign managers and teams can just pick the template they want and then customize it to match their requirements. Beautiful emails and newsletters with unique branding can be created from a simple, ready-made template. The templates are well categorized, so browsing and locating the right one should be quick and easy.

Small businesses and startups can greatly benefit from the wide array of features that come with Elastic Email’s email marketing solution. Features such as email client and spam testing, A/B testing, detailed activity reporting, triggered emails, contact management tools, segmentation, and private IP addresses are some of the key features and capabilities that marketing teams can expect from this simple yet feature-rich platform.

Elastic Email empowers small and midsize businesses, as well as startups, to create effective email marketing strategies and produce email content that will truly engage their subscribers. The software provides access to a library that contains pre-designed templates that can be customized to ensure proper company branding. It is designed to highlight company branding and communicate the message the user is trying to deliver to its contacts, leads, and customers.

Elastic Email Pricing

Elastic Email’s email marketing software has relatively simple pricing, which is based on the number of contacts an organization has. The Marketing plan starts at $18/month and covers up to 5,000 contacts. This package provides all the essential tools necessary for an effective email marketing campaign. Marketing Pro has a starting price of $60/month and is good for up to 10,000 contacts. This comes with all the tools in the Marketing plan plus a few extra features such as email automations, unlimited custom fields, and faster delivery speed, just to mention a few.

Conclusion

Elastic Email is a highly intuitive, feature-rich, and user-friendly email marketing solution specifically tailored for small businesses and startups, although it is also capable of serving medium-sized companies. This software is ideal for organizations and teams looking to communicate with their target customers in a cost-effective and practical way. Elastic Email is very flexible, highly scalable, and relatively easy to use, with drag-and-drop functionality in certain aspects.