Contently

Contently is an all-in-one content marketing platform that connects users with the right talent from a pool of thousands of freelancers. This solution allows users to set up a roadmap and define the best members to achieve their goals and engage their marketing targets.

Using Contently helps businesses drive content marketing ROI by executing marketing campaigns while being connected with the right talent to help them.

Contently Features

Contently’s features help marketers connect with the right talent to help them with their respective marketing campaigns. This is possible thanks to the different features that Contently has to help, including the following:

Content ideation

Contently’s ideation feature gives marketers a consistent supply of story ideas by leveraging smart algorithms and the creativity of freelancers. This is extremely useful for SEO campaigns, where marketers must always have engaging story ideas to create helpful content that will rank high on the SERPs.

Marketers will be able to create custom pitches to get unique story ideas that their target audience will be interested in, maximizing results.

Content marketing analytics

The platform’s robust analytics suite can measure how a company’s content performs at each stage of a customer’s journey, giving users the insights needed to make better campaign decisions. Contently comes with a Content Value dashboard that displays a site’s organic search traffic and SEO traffic value. Marketers will then be able to know the dollar value they’re pushing into their marketing funnel.

Contently also supports benchmarking performance analytics to compare a marketer’s performance across established industry benchmarks to see how they’re performing. Contently’s Performance Analytics function is designed to measure audience engagement, which consists of attention time and average attention time per site visitor. Additionally, marketers can measure engagement through heat maps and page-by-page analytics.

Contently users can also measure sales utilization and production using Sales Enablement Analytics and Production Analytics.

Content planning

Contently’s content calendar, smart workflows, and content command center enable marketers to save time as they don’t have to sift through emails and spreadsheets.

The Contently drag-and-drop calendar gives users complete visibility into their content marketing campaign. Users will be able to see the current status of certain scheduled tasks, and it’s possible to filter tasks per function, format, tag, and LOB. Users will be able to align LOBs using Contently’s enterprise campaign tools, which allow marketers to focus more on campaign performance and ROI.

Users will also be able to create custom content workflows and minimize or eliminate missed deadlines with notifications. Additionally, marketers can get a bird’s eye view of different workloads to see which ones are overworked and receive actionable insights to speed up content production.

Content creation

Contently helps marketers get the right content for their needs and have it fit according to the voice and tone that engages their target audience the most. This ensures that the tone will remain consistent even if different writers provide content for a website.

To ensure that marketers get the best content for their campaigns, Contently matches marketers with the right freelancers based on their current content strategy. This minimizes the chances of receiving subpar content.

Content distribution

Once content suited for a marketer’s target audience is created, Contently can help users distribute the said content to the right channels. Marketers can push content directly to their CRM platform or social media accounts and port over featured images, articles, alt text, and other multimedia content.

In addition to CRM and social media integrations, users will also be able to take advantage of Salesforce integration and take full advantage of their custom Salesforce platform. Marketers can distribute specific custom content to certain contacts based on where they are in the sales funnel.

Contently Benefits

Contently helps marketers ensure they have the right content for their target audience and that it is properly distributed. Using this platform helps users produce great content that reaches the right people and also helps SEO campaigns. Some of the benefits of using Contently include the following:

Get the right talent

Many companies can have difficulty finding the right people to produce content, but Contently helps marketers intelligently match them with suitable freelancers.

Contently claims that it is powering the next great marketing revolution by connecting marketers with the best writers, journalists, editors, designers, illustrators, and videographers in the world. This allows marketers to have access to a large pool of the best freelancers, especially since several members of Contently’s pool are top contributors to The New Yorker, The Financial Times, Wired, and Scientific American.

Integrated calendar

Contently comes with an integrated calendar that people can use to schedule tasks and track their progress. This ensures that all relevant team members are kept up-to-date on the status of the campaign.

Using the built-in calendar eliminates the need to use different scheduling software to plan and assign tasks. It’s also possible to make better use of the content calendar by subscribing to Contently’s Content Strategy Series course, where users can learn how to create the best content framework and calendar for a marketing team’s efficiency and alignment.

Automated content optimization

Marketers and editors can take advantage of Contently’s optimization functionality to improve the articles passed by content creators. Users will be able to see statistics such as the article’s reading time, headline character count, headline relevancy, and SEO keyword data.

Contently’s content optimization functionality is extremely helpful since companies won’t have to look for other editing solutions that may or may not help with optimizing content for SEO. Marketers won’t only have top talent but also a robust tool to ensure that the content produced is useful for digital marketing campaigns.

Actionable analytics

Contently provides users with marketing analytics that they can use to increase productivity and improve a marketing campaign. Marketers will be able to measure deep audience engagement and make recommendations to better engage with site visitors and get them to convert.

Contently’s proprietary Docalytics tool can provide heat maps and page-by-page analytics to see which pages and parts of said pages receive the most traffic and activity. Having this data can help marketers and editors adjust existing web pages and make a template for future ones to introduce white spaces, bullets, graphics, CTAs, and links to improve engagement.

Contently Pricing

Contently does not provide any details on the cost of using the platform. Marketers will need to contact Contently to get a custom price for the software. There are also no free plans or trials available for marketers to test the service.

Conclusion

Contently is a powerful platform for marketers to get connected with the right talent. However, one problem is that the Contently website does not provide any information on how much the solution is. Expertise costs a lot of money, so it’s safe to assume that the cost of using Contently is high.

If marketers do use Contently, they can be confident that they’ll get expertly created content for their marketing campaigns, and SEO marketers won’t have to worry about facing problems with plagiarism. Marketers can also use the content automation function to review the content themselves to make sure the content is good quality. In addition to having talented creators, users can also use the different analytics features to measure the effectiveness of their campaigns and make any necessary adjustments.

Contently is an excellent platform for many businesses to source their content from, especially larger ones that constantly need to publish articles and other content. Having access to top talent and robust analytics tools will be useful for marketers to improve their marketing campaigns and increase ROI. The only potential problem is that some reviews state that Contently is too expensive. If users think that it’s too costly for them, they can look for cheaper alternatives but also miss out on some useful proprietary features.