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What is Outbrain?

Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers.

Outbrain for Advertisers:
Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.

Outbrain for Publishers:
Outbrain helps publishers overcome their biggest pain points of monetizing and measuring their content. We offer customizable and flexible solutions to meet all your business needs and content types.

Outbrain Awards

Outbrain currently scores 82/100 in the Content Marketing category. This is based on user satisfaction (68/100), press buzz (61/100), recent user trends (falling), and other relevant information on Outbrain gathered from around the web.

The score for this software has improved over the past month. What is this?
  • Outbrain
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Outbrain Review

Editors' Review by the Content Marketing Software Review Team

Outbrain is one of the leading content discovery and performance-based native advertising platforms that is commonly used by online marketers and media companies. In this platform, you get to benefit from top publishing sites, a pay-per-click model and higher engagement rates.

Accordingly, Outbrain has helped more than a billion customers when it comes to delivering content, selling products and offering services they require to address their business needs.

What this software solution does is quickly and accurately deliver customized and relevant content across various mediums to the right audience. In focusing on the industries that benefit the most from Outbrain, this platform is designed to drive engagement and gather consumer insights for businesses and publishers alike.

For marketers, they get to use Amplify, which assists users and businesses in keeping their audience engaged by adding traffic to their different types of content. Marketers can also benefit from Engage, a vital product catered for flexible and customizable solutions. This increases site categories, engagement rate, page views and revenue.

Outbrain is most suitable for two types of industries for advertising and media companies. Using Outbrain, advertisers benefit from a platform where one-third of the world’s consumers engage online.

This allows them to reach consumers at every stage of their customer experience. With this software solution, promoting your brand, driving performance goals and growing your audience is accomplished easily and efficiently.

Outbrain assists media companies in managing, controlling and monetizing their content in the online market. Using this platform ensures high and top RPMS, total revenue growth and full editorial control. Overall, these types of companies maximize your full potential regarding RPMs, keep your audience engaged and gain better insights regarding customer experiences.

Outbrain Homepage

Outbrain Features

Outbrain provides advertising and media companies with many intuitive features, including:


With native Smartads, Outbrain ensures an emotional connection is created between the audience and the company. This is done by delivering native ads to the right audience, sparking a connection and establishing engagement. Due to Outbrain’s interest graphs, it becomes easier to identify the interests of your audience. That way, you can provide them with the content they want to see from you.

Video storytelling

Instead of just a large block of text, project your content through Outbrain’s native outstream video. This keeps your audience entertained and engaged. You can also expect increased RPMs.

In creating videos catered just for your audience, you can benefit from engaging formats, optimized user experience and a premium inventory. You’re also given a variety of video lengths, depending on how your content is delivered.

Optimization engine

This feature ensures maximized revenue for Outbrain users through a testing solution designed to enhance page layouts for top RPMs and CTR. With the optimization engine, you can keep adding variations to your cards and limit the delay costs.

Every time a customer visits, you’ll be able to provide them with the most effective user experience. Additionally, you’ll be able to view all the processes behind the optimization engine as it provides complete control, visibility and transparency.


Targeting basically helps you find the right customers for your content. Due to Outbrain’s sophisticated targeting tools, it’s easier to reach your desired outcomes from your audience.

This feature works through interest targeting, which checks the audience’s real interests; lookalike audience, which targets similar profiles; a data marketplace, which helps connect to unique audiences or the most valued ones; and lastly bid strategy, which automatically adjusts what the audience sees in your content.


Smartfeed refers to a personalized feed experience where you don’t have sacrifice quality for performance. Instead, you can improve both as you along with Outbrain. This comes with dynamic optimizations, diversified experiences and highly engaging formats.

Outbrain Benefits

Outbrain features powerful tools and functionalities that increase audience engagement and allow you to use advanced testing and conversion tools. The benefits of using Outbrain include:


As Outbrain uses a pay-per-click model, it’s easier to track how well your business is performing in terms of traffic and clicks. You can track the data through reporting and analytics, which gives you greater insights into the performance of campaigns.

Personalized content

This platform also guarantees personalized content through a variety of mediums, such as online, video and mobile content. Personalized content in this format helps target particular audiences better.

Better engagement

When using Outbrain, you can expect more revenue, more engagement and more customer insights to work with, since Outbrain focuses on providing the audience with the content they want to see. The use of this type of content allows for better engagement with target audiences and makes sure the message resonates better.

Outbrain Homepage

Outbrain Pricing

Outbrain’s pricing and billing model follows a cost-per-click model, which means you’ll be charged according to the number of clicks per campaign.

This is reviewed by the CPC you’ve set beforehand. You can set up a cap to fit your budget needs. It should be noted that once you’ve reached the maximum capacity of your cap, then your content will not be disseminated to the network.

To make it easier to grasp, Outbrain gives you the freedom to set the campaign budget. For example, if your budget is worth $30.00 and the CPC is priced at $0.03, then you’re charged the price $0.03 each time a customer clicks on your content until you hit the maximum budget cap.

In this case, it’s $30.00. As long as you’ve adjusted the budget to your business needs, then you’ll be fine to work with Outbrain.

Now, in terms of the billing cycle, Outbrain doesn’t have a specific billing cycle. Instead, it relies completely on your spending thresholds. This means that once you reach your threshold, you’ll be billed accordingly.

For example, if the threshold is priced at $60 and your campaigns have passed that mark, then Outbrain will automatically charge you. These thresholds are set per account. The more your billing history expands, the more these thresholds will increase.

Before you subscribe to Outbrain, it should be noted that the platform charges users with a monthly credit card processing fee. This ranges from 3-4%. It depends completely on your region, which is found in the invoice. If you’re not comfortable with a credit card payment method, then you can contact the support team for a non-credit card alternative.


Outbrain provides media and advertising companies with intuitive features and tools designed to assist with campaigns. Features such as traffic shaping, customized modules, intelligent placements, a complete video experience and native campaign support provide the ideal platform that allows you to target audiences and engage better with customers.

Content Marketing Market Radar

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Outbrain Product Overview

  • Pay-per-Click Model

  • Optimization

  • Intelligent Placements

  • Outbrain VR

  • Customized Modules

  • Responsive Design

  • Traffic Shaping

  • Native Campaign Support

  • Complete Video Experience

  • Mobile Support

Languages Supported: English, German, French, Spanish, Portuguese, Japanese, Italian

The Performance Marketer's Guide to Navigating Native

Content marketing software solutions are extremely essential for success in the advertising space. Products often provide for the sourcing, designing, distributing and monitoring of content and regularly reinforce collaboration between the various members o.... Published in August 2019.


Outbrain Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Click-to-Dial
  • BitCoin
  • PayPal
  • Stripe
  • Social Media Monitoring
  • Customer Advocacy
  • Omnichannel Referrals
  • Customer Rewards

Outbrain FAQs

Does Outbrain offer guides, tutorials and or customer support?

Support offered: Email Support, FAQs, Help Center.

What platforms does Outbrain support?

This is a web-based platform.

Who are the main user groups of Outbrain?

Main users of Outbrain are brand marketers in companies of all sizes, and publishers.

Does Outbrain integrate with any other apps?

Integrations: Shopify, eBay, Amazon, Magento, WooCommerce, Etsy, Bigcommerce, QuickBooks, Xero, Inventory Planner, Swift,.

Does Outbrain offer an API?

Yes, Outbrain offers an API.

Does Outbrain offer multi-user capability (e.g. teams)?


What is Outbrain generally used for?

This service is used for content amplification on media websites.

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