Product management software pricing can range from as low as $12 per user per month for plans aimed at small businesses with simple road mapping and wireframing capabilities to as high as $80 to $200 per month for enterprise companies requiring various seat types and permissions as well as thorough project management, capacity planning, automation, and security capabilities.
The deployment method, whether it’s on-premise, cloud-based, or hybrid deployment, can likewise have a significant impact on the vendor’s pricing strategy based on a companies specific personalization and implementation requirements.
A broad category covering a variety of business departments, industries, and use-cases, product management software can refer to a number of product development and task management tools that are typically used by product teams to facilitate the development process, marketing and sale of products and/or services across the entire product lifecycle. This type of software is designed to cater to a wide range of product design and development activities that are necessary for the conceptual stage, development stage, prototyping stage, marketing and sales, as well as aftermarket support. As such, the pricing plans and features that vendors offer can differ greatly depending on the scope of the product lifecycles being managed.
This type of software may come as simple as a lightweight offshoot of project management tools that you can get for free by way of an open-source solution or it may be available as a comprehensive and feature-rich product management suite that is capable of handling more than your basic product roadmap and management processes. In the latter case, you should be expecting a subscription cost ranging from $30 to $250 a month, based on the size and needs of your business.
It’s crucial for managers and product developers to get a better understanding of the different categories of product management software and their pricing strategies so they can make the best decision possible when evaluating the different costs, and eventually find the best and most suitable software solution that fits their budget and management requirements.
Product management solutions are designed to help businesses and product development teams of different sizes collaborate more effectively, allowing them to achieve goals and meet due dates quicker, as well as come up with better product strategies more efficiently. The software will also give them the ability to properly manage company resources and expenses.
Software products with this capacity will often follow either a subscription-based or perpetual license-based pricing model. The first option will require the customer business to choose the appropriate subscription plan that suits their feature and budget requirements, while the other option will require them to pay an upfront one-time fee to own a license to use the product however and whenever they want. Licenses will either cover unlimited seats/users or a single user/seat per license, depending on the vendor. If it’s the latter, then buying multiple licenses may be necessary, depending on the number of seats the organization will require.
License-based pricing may also be forever/perpetual or limited/annual. Yes, there are software products that are being sold on a per-license basis, but the license isn’t really permanent. Some licenses have an expiration date of at least a year, in many cases. In this scenario, the customer business will have to renew their license for a specific amount, if they wish to continue using the software product.
A product management tool is often used within a small team or a large organization that needs a capable software solution to help manage processes, activities and other product development-related events that normally occur during the development process and the entire product lifecycle. Some tools are designed for use by individual professionals and smaller teams, while others are tailored specifically for collaboration by a larger product design and development team.
There are also more advanced solutions that are designed for smaller businesses, the mid-market segment and for larger enterprises. There are software vendors that cater to customer businesses of all sizes. They do this by offering subscription packages that match the needs of specific business sizes and scales. For instance, they might offer a basic or standard version of their software product to small businesses and startups. This version would include all the basic features and capabilities for an affordable price.
A professional or mid-range version of the software would then be offered to medium to large businesses. This version might include more advanced features and tools that can accommodate the needs of a midsize business or organization. Then there’s the enterprise version, which generally caters to large businesses and enterprises. This version of a software product will often have better integration, scalability, advanced machine learning or automation and more customization and branding capabilities.
To minimize cost and ensure value in their high-tier subscription package, some vendors will utilize quote-based pricing for their ultimate subscription plan. This will require the customer to contact the vendor directly so they can discuss the needs of the organization and come up with a custom package that will contain only the features and capabilities that that business customers need and will actually use. This will help make sure that the organization will only be paying for the modules and functions that they are actually going to use.
Product management software designed for small businesses are often equipped with collaborative functions, communication tools and other features that can facilitate a small team. The price point for this type of software can range from the cheaper side to mid-range, typically around $10 to $30 per month all the way up to $40 to $80 per month. Keep in mind that vendors that cater to smaller businesses and startups do consider the budget restrictions of their target customers, so they tend to make their product management software pricing more affordable for the market segment they’re serving.
With this category of software, you can expect a pricing model that consists of two or up to four pricing plans to choose from. More often than not, the lowest tier tends to be free but with limited features and seats, while the rest of the upper tiers are priced according to the features offered and the number of seats available. Limited free trials may also be available for all premium or paid packages; usually these range from seven to 30 days.
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Asana VIEW
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ProductPlan VIEW
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airfocus VIEW
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- $ for unlimited user per month
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Product Management Suite - PLUS PLAN
- $29.0 for 1 user per month
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Product Management Suite - PERSONAL PLAN
- $16.0 for 1 user per month
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Story Map Tool - PRO PLAN
- First user $45, every other user $15/month
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Story Mapping Tool - STANDARD PLAN
- First user $26, every other user $12/month
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Story Mapping Tool - BASIC PLAN
- First user $19, every other user $9/month
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Jira VIEW
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Product management tools that are designed for individuals, solo freelancers and professionals tend to be more lightweight when it comes to features and overall functionality. Software solutions in this category are often inexpensive and have a relatively low price point; sometimes they’re even free through open-source software providers. Of course, when it comes to their features and capabilities, they tend to be limited. However, they still offer some use if you’re looking for a simple tool to help manage basic product design and development processes.
What you’ll typically find in this category are open-source software and commercial software systems that cater exclusively to SMBs and startups. You’ll often find free versions of a premium software product as part of a comprehensive pricing model, but expect them to be limited in terms of features or in the number of seats or users allowable. You might have to upgrade to a paid tier to gain access to other available features and capabilities. In some cases, you can get a free subscription plan for one to three users, but beyond that you’re going to have to pay a specific amount per user/seat or upgrade your subscription to a plan that allows for more than three users.
Product management systems in this category are best suited for the mid-market segment or medium-sized businesses and teams within a development-focused organization. Cloud-based or software-as-a-service (SaaS) is the common deployment method for mid-market product management solutions, since most businesses nowadays prefer the convenience and flexibility of a subscription-based pricing model. Pricing for this category of software product is similar to those that are designed for smaller businesses and startups. The key variations are usually found in the features and capabilities of the software.
There might be a few vendors that still offer on-premise solutions with a perpetual license, but they don’t often exclusively cater to small or midsize businesses, as a perpetual license is a pricing strategy that is typically associated with higher cost. This means larger companies are often the target customers when it comes to on-premise solutions with perpetual license pricing. However, these types of software products typically come in the form of a suite, which is comprised of a wide variety of modules or solutions that work together to provide the best user experience for the customer business. And suites tend to be more costly than your standard standalone software solution.
Like individual and small business product management software, the mid-market solutions are also offered through various subscription packages. The key difference is that in this category the subscription plans may include packages that are specifically designed for the mid-range business or end user. If you’re a product development-oriented company that deals with sensitive or confidential projects, an on-premise solution that enables you to handle every aspect of the development process in-house, including all data associated with the project, might be what you need.
Just keep in mind that on-premise software products will normally carry a hefty upfront cost of no less than $150, maintenance and upgrade fees not included. This means you will have to shoulder the maintenance and system upgrade costs later on.
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- $100.0 for 1 user per month
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Asana VIEW
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ProductPlan VIEW
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An enterprise-level product management system is often exclusively marketed to larger businesses and specialty buyers with a need for advanced product development and management solutions that offer more capabilities, functionality and scalability. There are a number of vendors that do cater to large companies and organizations by offering an enterprise-grade subscription package. These packages are often quote-based with custom pricing, depending on the customer business’ requirements and demands.
Your other options for this category of product management software are on-premise systems with a one-time perpetual licensing fee and custom-built product management platforms. Expect for both options to be packed with more features and tools than you would normally see in a standard cloud-based mid-market segment software solution. With a higher price point, you may consider these as more of a long-term investment and you should only opt for this type of product management tool if you absolutely need it and if you have enough resources to be able to afford such an investment.
Custom-built software solutions are arguably the most expensive of all the available options. Going down this road, you have two options available: you can either hire a third-party software development firm to build the software for you or tackle the development process in-house, with your own DevOps team. Either option is costly, especially when compared to subscription-based ready-made software products.
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ProductPlan VIEW
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airfocus VIEW
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US$59.0/month | |||
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Product management is a process that encompasses the entire product lifecycle, which includes the planning and design stage, prototyping, testing, production, marketing and aftermarket support. This process combines operational strategy, the needs and preferences of end-users, as well as technology investments.
Some of the processes and tasks that can be tackled with a fully-featured product management system include agile workflow management, product roadmap management, product information management, project and task management, product portfolio management, as well as resources and team management.
In the world of information technology and project management, product portfolio management generally refers to an organizational approach to effectively managing various technology investments, both purchased software products and those that are internally developed by the organization’s DevOps team. This includes business process solutions and applications used by managers and product marketing and sales departments.
Dedicated product portfolio management solutions will often have their own subscription-based pricing, ranging from a free-to-use version of the product to a premium subscription that is priced based on the number of features available, the number of users or the size of the customer business’ product portfolio.
Product management software will often include grouping applications as a module or as part of its product suite, delivering the capabilities that are needed by various product teams and businesses in different sectors. The main objective for incorporating these different functions into a single suite or platform is to deliver continuous value, usability and versatility.
These subtypes provide adequate support for a company’s various processes and operations, giving them the ability to effectively align their portfolio with their business product strategy, balance demand with their resource capacity, conduct proper analysis on risk versus reward for newly discovered opportunities and manage product initiatives from start to finish.
While product management and project management are very closely related to the point that they are sometimes mistakenly lumped in the same category or even used interchangeably, there are a few key differences between the two disciplines. Product management mainly involves the important task of developing and communicating a product strategy with the primary purpose of aligning it with the organization’s business goals.
Product managers will often use a product management tool to come up and put together a product vision, identify and outline the high-level requirements for developing a said product, prioritize key initiatives in the product portfolio and then drive the development process of products within the product line.
Project management, on the other hand, generally involves the proper execution of a specific strategy through singular or individual initiatives. Every project initiative has a purpose, designed to provide specific requirements and project managers are responsible for those initiatives, they coordinate company resources, oversee the scheduling and manage all of the details that are related to the project, from start to finish.
The bottom line is, product management involves both product strategy and delivery, while project management is mainly focused on the delivery aspect.
Agile workflow management is a common feature in a lot of product management software solutions, specifically those that cater to product teams and medium to large businesses that employ remotely located product designers and developers. Product information management is a module that is tailored for managers and product developers, as it allows them to easily manage and centralize all data related to the current and previous products they’ve worked on.
Regardless of which deployment method you go with, SaaS, on-premise or hybrid, it’s not outside the realms of possibility that you might have to deal with added costs in addition to the upfront fee or the initial investment of purchasing a software product. When it comes to on-premise product management software, you’re normally dealing with licensed software that requires a one-time payment to own and use the product in perpetuity. However, the initial payment is not the only thing you have to worry about; there are also the upgrade costs and the maintenance that you have to contend with.
You have to understand that with on-premise deployment, you purchase the product and you’re pretty much responsible for what happens to it once the sale is done. So on top of the maintenance and upgrade costs, you may also have to spend money on training your staff members, the ones who are going to be using the software. This is especially critical when you’re dealing with complex systems that require specialized training. Some vendors may even ask for an extra fee for additional features or modules to be incorporated into your licensed platform.
Cloud-based or SaaS product management solutions, on the other hand, follow a subscription-based pricing model. The cost of choosing this deployment method is typically dictated by the pricing plan that you subscribe to. More often than not, product management software pricing for cloud-based or SaaS systems includes maintenance and upgrade costs, since these are covered by the vendor or service provider and not the customer. Also, the price point for every subscription package will often include user training and customer support costs.
However, some vendors may offer limited user training and customer support in their lower-tier packages to keep the price more affordable. In most cases, you only get the complete customer support package, i.e. email, live chat, phone and/or a dedicated support team, with the higher more expensive subscription plans.
ProductPlan offers three simple pricing plans: Basic, Professional and Enterprise. There are two billing options, monthly and annually. The Basic plan is priced at $49/editor/month (billed monthly) or $39/editor/month (billed annually). Both Professional and Enterprise plans are quote-based and are only available in the yearly billing option. A free trial is available for the Basic package.
ProductPlan Basic is ideal for smaller teams looking for affordable product management software with decent features and capabilities. The Basic package comes with unlimited product roadmap and viewer licenses. The Pro plan is a popular option for a lot of small and midsize teams who want access to most of the features as well as dedicated user training, custom onboarding program, designated CSM, security assessment support and more. ProductPlan Enterprise is best suited for businesses who want complete access and control over their product management program. The package comes with unlimited team by team training, onsite training option and prioritized support routing.
Aha! Roadmaps has four pricing options geared towards different customer requirements. The Startup plan is quote-based, the Premium plan costs $74/user (monthly) or $59/user/month (billed annually), the Enterprise plan is priced at $124/contributor (monthly) or $99/contributor/month (billed annually) and the Enterprise+ package starts at $149/contributor/month (only available for annual billing).
The Startup package is specifically tailored for early-stage businesses. It has a few requirements that interested parties must pass in order to qualify for the pricing model. A company has to be less than 18 months old, they have to have fewer than 10 employees and they must have a total funding of less than $1.5 million. If they qualify, the company gets access to all Premium features, but with a price point that is appropriate for an early-stage startup business.
The Premium plan comes with features a company needs to set their product strategy, integrate it with their work and then create and share attractive visualizations. The Enterprise package is best suited for larger companies with complex teams. It comes with all the features in Premium, but they only have to pay for the workspace owners and contributors who actively manage strategy, task and product roadmap within the account.
Pendo has a free version and three premium plans available. Pendo Team, Pro and Enterprise pricing is not available to the public. You have to contact the vendor directly to ask for a quote. The Free plan is a good option for small and midsize businesses (SMBs) and startups that want to take the initial steps into fully understanding their customers and start optimizing user experiences.
The Team package is best suited for those that want to optimize their customers’ experiences while also having the ability to understand as well as guide their users. Pendo Pro is for those businesses that want an increased ability to understand what their customers want, to communicate product priorities and to scale up efficiencies. The Enterprise package is for large businesses and organizations that want to capitalize on the full capabilities of the Pendo product management system throughout the entire product lifecycle with enhanced support.
Airfocus has four premium pricing plans to choose from and one package specifically tailored for early-stage startups. There are two billing options available, monthly and annually. All prices shown will reflect the annual billing option. Essential is the lowest tier available and it costs $15/editor per month, while the Advanced plan is priced at $39/editor per month. The most popular tier is the Pro package, which has a price tag of $89/editor per month.
The Enterprise plan has custom pricing, so interested parties must contact the vendor directly for their custom quote. The early-stage startup plan is application-based, so interested startups must submit an application to avail of the Airfocus Pro plan at a discounted price. All premium plans have free trials available, except for the Enterprise package.
The startup package is suited for small startups with limited resources and employees. The Essential plan is ideal for small businesses that just want to dip their toes into proper product management process. The Advanced package is for more experienced product teams that are ready to design and create their own stack. Airfocus Pro is for teams that want to get the most out of the platforms’ flexibility and modularity. The Enterprise plan is for those that want everything Airfocus has to offer plus advanced security and customer support.
Productboard has four pricing plans available: Essentials, Pro, Scale and Enterprise. The Essentials plan is priced at $25/maker per month, the Pro package has a price point of $60/maker per month and Productboard Scale starts at $100/maker per month and is only available for annual billing. All prices reflect the annual billing option. Pricing for the Enterprise package is custom-based and available only by quote.
Productboard Essentials is ideal for product teams that want to be able to create, collaborate and share an up-to-date custom product roadmap for all audiences. The Pro plan is suited for teams that want to integrate customer feedback to feature prioritization for customer-focused roadmaps. Scale is tailored for teams that want to align their strategic goals and customer feedback with feature prioritization. The Enterprise package is best for businesses and teams that want to run enterprise product management processes with multiple integrations and advanced security.
Craft.io has three subscription plans available: Essential, Pro and Enterprise. They offer a free 14-day trial for the Essential and Professional plans. There are two billing options available, monthly and annual. The Essential plan costs $39/user per month, billed annually or $49/user per month when billed monthly. The Pro package starts at $89/user per month for the annual billing or $109/user per month for the monthly billing option. The Enterprise plan is quote-based so you have to contact the vendor directly for the pricing and to book a demo.
The Essential package is a reasonable option for small product teams working on building their own solid product plan to get the ball rolling. The Pro plan is ideal for fast-growing product teams and businesses that are looking to increase efficiency and improve their collaboration capabilities, especially when it comes to collaborating with more individuals, stakeholders and clients. The Enterprise subscription plan, on the other hand, is best suited for larger enterprises and organizations that want more comprehensive support and added security. This package offers access to a private cloud, enterprise support service level agreement (SLA) and advanced license management.
ProdPad offers four pricing plans with seven to 30 days of free trial. The billing options are monthly or yearly. The pricing for each plan is determined by the number of admins/editors and features. The Essential plan is priced at $219/month when billed monthly or $149/month for the annual billing. The Advanced package starts at $449/month for the annual billing or $649/month with the monthly billing option. The Performance plan costs $1899/month for the monthly billing or $1299/month for the yearly option. The Enterprise plan, like most software products, is quote-based.
The Essential package works best with smaller development teams with three or less administrators or editors. It has a great portfolio management package, roadmapping features and idea collection and management capabilities. The Advanced plan is well-suited for businesses and teams looking expand their portfolio management capabilities with product lines, favorite products and product line canvas functionalities. The Performance package is for medium to large businesses and development teams that want more support through product manager assignments, OKR capabilities and better security. The Enterprise plan is for larger teams and organizations that want enterprise-ready security, data protection and encryption.
Roadmunk offers its customers four subscription pricing options: Starter, Business, Professional and Enterprise. The vendor also offers a 14-day free trial as well as monthly or annual billing options. The Starter pack costs $19/month (available only on the annual billing option), the Business plan is priced at $49/user per month ($65 for the monthly billing) and the Pro package starts at $99/user per month (or $129 for the monthly billing option). You have to contact the sales team to get the pricing information for the Enterprise package.
The Starter plan is only good for one user/roadmapper who wants to visualize their strategy in the easiest and most efficient way. The Business package is tailored for small teams and agencies that want to establish better collaboration during the roadmapping process. The Professional plan is best suited for small and midsize teams, or scaling teams, that require more advanced features, capabilities, support and security from the platform. The Enterprise subscription works best with larger teams and businesses that want more effective alignment throughout the entire organization.
Miro provides four subscription plans for customer businesses to choose from, one of which is completely free to use for an unlimited number of users/team members. The Team package is priced at $10/member per month when billed monthly or $8/member per month for the annual billing. The Business plan costs $20/member per month for the monthly billing option or $16/member per month if you pick the annual billing. The Enterprise package is quote-based, which means interested parties must contact the vendor directly for their custom pricing.
The Free plan is a good choice for teams that want to get started with their product management journey or simply just want to get familiarized with the platform. The Team package is best for smaller teams aiming to improve the effectiveness of their workflow and collaboration. The Business edition comes with all Team features and is good for medium-sized teams with at least five members with complete functionality and single sign-on (SSO) capabilities. The Enterprise pack comes with all the bells and whistles and is geared towards bigger teams and companies looking for enterprise-grade support, integrations, workflows and controls.
Backlog has a total of five subscription packages, including the free plan option. The lowest priced tier is the Starter pack, which costs $35/month or $350/year. The next tier up is the Standard package, which is priced at $100/month or $1,000/year. The Premium plan starts at $175/month or $1,750 with the yearly billing option. Choosing the annual billing option will save prospective customers up to 16% on their subscription. The Enterprise package is an on-premise solution, which is priced at $1,200/year and it comes with a 30-day free trial.
The Free subscription is a great choice as a trial plan for teams that are looking to work on more projects down the line. The Starter pack is geared towards small businesses and startups that are working on no more than five projects a month with 30 users or less. The Standard plan is best for SMBs that deal with a lot of projects on a regular basis. Premium is tailored for teams that want to make use of more advanced features like Gantt charts and custom fields, while the Enterprise plan is ideal for businesses that want enterprise-grade security and more control over security and configurations.
Invision has a free version that is completely free forever. It has a Pro version that costs $7.95 per user/month (billed annually) or $9.95 when billed monthly. There is also an Enterprise package, which has custom per seat pricing. Teams and businesses interested with the Invision Enterprise plan must contact the vendor directly for a quote.
The Free version is an obvious choice for individuals and small teams. It is also a reasonable option if you want to check out the software and see what it can do for your product development process. It’s good for up to 10 active users and up to three documents, but it has unlimited freehands and public spaces. The Professional version is ideal for cross-collaborative teams and businesses with up to 15 active users. It has unlimited documents and archiving, as well as unlimited private and public spaces.
The Enterprise package is tailored for large teams and organizations with more advanced requirements. It has a per seat pricing with unlimited users. It also has unlimited documents, boards, prototypes and freehands, as well as unlimited public and private spaces.
Akeneo PIM subscription plans are categorized by edition, there’s the Community Edition, the Growth Edition and the Enterprise Edition. The Community Edition follows an on-premise deployment model and has an OSL V3 license, which usually means it’s free forever. The Growth Edition is a software-as-a-service (SaaS) with annual subscription and a commercial license. The Enterprise Edition can be deployed through SaaS or PaaS (platform-as-a-service). It also has annual subscription and a commercial license. For demos and actual pricing of both Growth and Enterprise editions, interested parties need to contact the vendor directly.
The Community Edition is equipped with all the standard features and is ideal for teams with limited resources and budgets. It has limited data quality insights, but has community-based support, as well as REST and EVENTS APIs. The Growth Edition is best suited for midsize teams and businesses looking for a cloud-based solution with better SLA-backed support and more advanced features and capabilities. The Enterprise Edition is for organizations that prefer a cloud-based platform with enterprise-grade features, advanced data quality insights, better quality support, more robust security and capabilities.
Jira has three paid subscription plans and one free. It has two billing options available, monthly and annual billing. All prices are based on an average of 10 active users. The lowest tier of the paid subscriptions is the Standard package, which costs $70 per month or $700 a year. The Premium plan is the next tier up and it’s priced at $140 per month or $1,400 a year. The Enterprise subscription is available only when the customer business reaches more than 5,000 active users. Contact the sales team directly for a custom quote.
The Free subscription is a decent choice for small teams that want to plan and track work progress more efficiently. The Standard package is the best option for growing teams that aim to put more emphasis on building and developing more products through better collaboration and workflow. The Premium plan is geared towards organizations with greater requirements for scalability, especially when it comes to collaboration and tracking work progress. The Enterprise option is tailored for larger businesses and enterprises that need a platform that can deliver robust security, advanced collaboration and governance at a greater scale.
Product management software is often comprised of a broad range of features, tools and other capabilities, making it a comprehensive all-in-one platform for project managers and product development teams. The available features and capabilities will often impact the product management software pricing, making it crucial for businesses and potential buyers to get a better understanding and figure out what they want from their product roadmap and management solution.
While opting for a software solution with the most features available seems the right way to go, it’s not a cost-effective approach, especially if you’re not even going to use some of the features that you are paying for. It is best to determine the features and tools that you need and then base your decision on what you’ve learned.
