What is Marin Software?

"Marin Software is a cloud-based cross-channel marketing advertising campaign management platform."

Marin Software provides web-based ad management solution, that incorporates online advertising, search engine marketing, display marketing, and social marketing. It allows marketing professionals to combine buying signals to retarget the most profitable customers.

The suite combines three pillars or digital marketing: SEM, which manages daily workflows, identifies growth opportunities, and offers optimization across publishers, including Google, Bing, Yahoo, and Baidu; SMM, with campaign management, reporting, and optimization tools of leading social media; and Display, which is a SaaS-based platform for retargeting and prospecting customers.

Marin Software optimizes cross-channel advertising and provides businesses a powerful tool to win and retarget customers. Its analytics tools help them gain cross-channel insights and make decisions about campaign optimizations based on the complete picture.

Marin Software scored 84/100 in the Marketing Automation category. This is based on user satisfaction (100/100), press buzz (45/100), and other relevant information on Marin Software gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Marin Software
  • Marin Software
  • Marin Software

Marin Software Product Overview

  • Configurable Executive Dashboards

  • Marketing Demand Generation

  • Cross-Channel Analytics

  • Audience Targeting

  • Quality Management

  • Predictive Bidding

  • Multi-Event Conversion

  • Forecasting

  • Seamless URL Management

  • Bidirectional Synchronization

Languages: English, French, Japanese, German
Software Buyer Guide 2018

Marketing Automation Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in December 2018.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Marin Software Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
Compare Pricing

Marin Software Pricing Plans

Marin Professional

1 user(s) / month
  • Flat Rate 4% of Spend

Marin Enterprise

1 user(s) / month
  • Flat Rate Dependent on Monthly Spend

Credit card required: No

Marin Software FAQs

Does Marin Software offer guides, tutorials and or customer support?

Support: Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

What platforms does Marin Software support?

This is a web-based service.

Does Marin Software offer an API?

Yes, it offers REST API.

Does Marin Software integrate with any other apps?

Integrations: AdClear, Adjust, AdClear, Adjust, Adobe Analytics, Adometry, Adform, Atlas, Bluekai, Boost Media, Integral, Bright Tag, Camp, Channel Factory, Conversant, Convertro, Datalicious, Racuten DC Storm, Delacon, DialogTech, eTracker, Eulerian, Flashtalking, Freespee, FusePump, Google Tag Manager, IBM, Infinity, Invoca, Jet Interactive, Kochava, LiveRamp, Marchex, MaTelSo, Mongoosemetrics, Productsup, Qubit, Responsetap, Revtrax, Salesforce, Sizmek, Signal, Tealium, VisualIQ, Weborama, Webtrends.

Who are the main user groups of Marin Software?

Main users of Marin Software are SMEs, agencies, and large organizations in following industries: B2B, Education, Financial Services, Retail, Travel.

Does Marin Software offer multi-user capability (e.g. teams)?


What is Marin Software generally used for?

This service is used for cross-channel marketing advertising campaign management.

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