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What is Drift?

"Drift is a conversation-driven live-chat marketing platform. "

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like InVision, Marketo, MongoDB, Okta, Outreach, Vidyard, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now.

Drift has proven results in providing improved buying experience for potential customers, lead generation, and stimulating the sales cycle. Salespeople are able to make smooth conversations via chat or email with existing customers and pre-qualified prospects. Thanks to its mobile apps, it is suitable for on-the-go teams.

Drift scored 87/100 in the Marketing Automation category. This is based on user satisfaction (85/100), press buzz (52/100), recent user trends (rising), and other relevant information on Drift gathered from around the web.

The score for this software has improved over the past month. What is this?

Drift Awards

Drift Customer Chat Software Award 2020 Drift Quality Choice Badge 2020 Drift Trusted Vendor Badge 2020
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Marketing Automation Market Radar

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Drift Product Overview

  • Saved Replies

  • Book Meetings

  • Email Fallback

  • Chat Targeting

  • Activity History

  • Rep Profiles

  • Agent Status

  • Live View

  • Follow Contacts

  • Dynamic Routing

Languages: English, Chinese, German, Hindi, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese, Polish, Turkish, Swedish

Marketing Automation Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in June 2020.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Drift Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Document Comparison
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • History/Version Control
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Scheduling
  • Social-Media Integration
  • Call Tracking
  • Click-to-Dial
  • Net Promoter Score
Compare Pricing

Drift Pricing Plans


  • Live Chat
  • Scheduled Hours
  • Email Fallback
  • Mobile Apps
  • Profiles
  • Slack Integration
  • Up to 5 Connected Apps


1 user(s) / month
  • Inbound Playbooks
  • Live View
  • Saved Replies
  • Block Specific IPs
  • HubSpot, Segment Integrations
  • Up to 5 Connected Apps


1 user(s) / month
  • Bots
  • Outbound Playbooks
  • Salesforce Lead & Activity Push
  • Knowledgebase Integrations
  • Custom Branding
  • Unlimited Connected Apps
  • Jumpstart Onboarding (Included)
  • Ongoing Services (Add-on)


1 user(s) / month
  • Automated Meetings
  • Salesforce Lead Routing
  • Marketo Integration
  • Drift ABM
  • Guaranteed SLA
  • Clearbit Reveal

Plans starting from: $50.00/month Credit card required: No

Drift FAQs

What platforms does Drift support?

Drift is a web-based software.

Does Drift offer guides, tutorials and or customer support?

Support: Live Support, Help Docs, Knowledge Base, Phone Support.

Does Drift integrate with any other apps?

Integrations: Salesforce, Zapier, MailChimp, Vidyard, Marketo, Segment, HubSpot, Clearbit, Slack, Wordpress, Zendesk, Helpjuice, FullStory, Shopify, SendGrid.

Does Drift offer an API?

Yes, it offers API.

Who are the main user groups of Drift?

Main users of Drift are sales and marketing teams in SMEs and large enterprises.

What is Drift generally used for?

This service is used as a conversational marketing platform.

Does Drift offer multi-user capability (e.g. teams)?


What are some applications Drift is commonly used in tandem with?

It is mostly used in tandem with sales and marketing applications.

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