What is Drift?

"Drift is a conversation-driven live-chat marketing platform. "

Drift is a unique conversational marketing platform, built to provide communication services for sales and marketing professionals. Drift will turn your website into a strong marketing tool that can increase sales results.

This is basically a messaging app that business owners can use to talk to their web visitors and clients in real-time, from desktop and mobile devices. This solution helps marketing and sales teams convert more inbound leads and communicate with their clients.

Drift has proven results in providing improved buying experience for potential customers, lead generation, and stimulating the sales cycle. Salespeople are able to make smooth conversations via chat or email with existing customers and pre-qualified prospects. Thanks to its mobile apps, it is suitable for on-the-go teams.

Drift scored 85/100 in the Marketing Automation category. This is based on user satisfaction (78/100), press buzz (48/100), recent user trends (falling), and other relevant information on Drift gathered from around the web.

The score for this service has improved over the past month. What is this?

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Drift Product Overview

  • Saved Replies

  • Book Meetings

  • Email Fallback

  • Chat Targeting

  • Activity History

  • Rep Profiles

  • Agent Status

  • Live View

  • Follow Contacts

  • Dynamic Routing

Languages: Dutch, Russian, Portuguese, Polish, Turkish, Spanish, French, English, Japanese, Italian, Hindi, German, Swedish, Chinese
Software Buyer Guide 2018

Marketing Automation Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in December 2018.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Drift Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Document Comparison
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • History/Version Control
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Social-Media Integration
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Drift Pricing Plans


  • Live Chat
  • Scheduled Hours
  • Email Fallback
  • Mobile Apps
  • Profiles
  • Slack Integration
  • Up to 5 Connected Apps


1 user(s) / month
  • Inbound Playbooks
  • Live View
  • Saved Replies
  • Block Specific IPs
  • HubSpot, Segment Integrations
  • Up to 5 Connected Apps


1 user(s) / month
  • Bots
  • Outbound Playbooks
  • Salesforce Lead & Activity Push
  • Knowledgebase Integrations
  • Custom Branding
  • Unlimited Connected Apps
  • Jumpstart Onboarding (Included)
  • Ongoing Services (Add-on)


1 user(s) / month
  • Automated Meetings
  • Salesforce Lead Routing
  • Marketo Integration
  • Drift ABM
  • Guaranteed SLA
  • Clearbit Reveal

Plans starting from: $50.00/month Credit card required: No

Drift FAQs

What platforms does Drift support?

Drift is a web-based software.

Does Drift offer guides, tutorials and or customer support?

Support: Live Support, Help Docs, Knowledge Base, Phone Support.

Does Drift integrate with any other apps?

Integrations: Salesforce, Zapier, MailChimp, Vidyard, Marketo, Segment, HubSpot, Clearbit, Slack, Wordpress, Zendesk, Helpjuice, FullStory, Shopify, SendGrid.

Does Drift offer an API?

Yes, it offers API.

Who are the main user groups of Drift?

Main users of Drift are sales and marketing teams in SMEs and large enterprises.

What is Drift generally used for?

This service is used as a conversational marketing platform.

Does Drift offer multi-user capability (e.g. teams)?


What are some applications Drift is commonly used in tandem with?

It is mostly used in tandem with sales and marketing applications.

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