CleverTap

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What is CleverTap?

"CleverTap is a leading mobile marketing platform that provides consumer brands with actionable behavioral analytics."

CleverTap offers real-time customer insights that help you create personalized marketing campaigns that drive growth and improve ROI. CleverTap helps you build powerful user engagement strategies and retain users for life. Our industry-leading AI algorithm and omnichannel messaging allows marketers to convert users and significantly improve retention rates. Over 8,000 global brands, including Sony, Vodafone, DC Comics, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps.


CleverTap scored 90/100 in the Marketing Automation category. This is based on user satisfaction (90/100), press buzz (48/100), recent user trends (falling), and other relevant information on CleverTap gathered from around the web.

The score for this software has improved over the past month. What is this?

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Marketing Automation Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in December 2019.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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CleverTap Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • SEO
  • Social-Media Integration

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