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What is CleverTap?

CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value.

CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value.

With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. CleverTap provides a 14-day free trial for apps with up to 100K MAUs - integrate easily and cancel at any time.

Over 10,000 mobile brands trust CleverTap’s scalable solution to create meaningful customer experiences.

Omnichannel campaigns - Deliver consistent messaging and connect with customers across ten messaging channels, including push notifications, in-app messages, web push, email, and WhatsApp.

Actionable analytics - Engage your customers with campaigns triggered in response to activity in real time.
Individualization at scale - Maximize user retention and LTV with highly relevant campaigns based on unique user behaviors and preferences.

Customer lifecycle optimization - Optimize the customer lifecycle by influencing customers into deeper levels of engagement.

Predictive engagement - Leverage predictive segments and provide recommendations to customers based on machine learning.

CleverTap currently scores 90/100 in the Marketing Automation category. This is based on user satisfaction (90/100), press buzz (57/100), and other relevant information on CleverTap gathered from around the web.

The score for this software has declined over the past month. What is this?
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Marketing Automation Market Radar

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CleverTap Product Overview

  • Real-Time User Profiles

  • Customer Data Unification

  • Advanced User Segmentation

  • Triggered Campaigns

  • Journeys

  • Push Amplification Feature

  • Custom Control Groups

  • A/B Testing

  • Omnichannel Engagement - Push, In-App, SMS, Email, Web Push, App Inbox

  • User Behavior Analytics

Languages Supported: English

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in February 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


CleverTap Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Net Promoter Score

CleverTap FAQs

Who are the main user groups of CleverTap?

CMOs, CXOs, Mobile Marketing Managers, Product Managers, Digital Marketing Managers

Does CleverTap offer guides, tutorials and or customer support?


What is CleverTap generally used for?

Customer Engagement, User Retention, Push Notifications, Omnichannel Marketing Automation

Does CleverTap offer multi-user capability (e.g. teams)?


Does CleverTap integrate with any other apps?


CleverTap Alternatives

CleverTap Alternatives & Competitors

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Zoho Marketing Automation
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Odoo Marketing Automation
Odoo Marketing Automation
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