Email Marketing Software

Best Email Marketing Software 2019 - Market Radar™

Email Marketing is dominated by a few software vendors that mostly offer comparable full-stack Email Marketing products that focus on simplifying Email Marketing campaigns through automation.

Vendors that distinguish their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as increased email personalization, bespoke dashboards, integrations through powerful APIs, A/B testing, utilization of artificial intelligence to predict customer behaviour, and streamlined work flows that can be incorporated easily by teams.

MailChimp has led the Email Marketing space for years now and still continues to build on to its early mover advantage. However, in the last decade, the landscape has evolved to feature a high number of vendors that focus on specialized solutions aimed at small businesses new to Email Marketing.

In conjunction, the Crozdesk Market Radar™ also portrays a balanced and competitive Email Marketing software market with a wide range of vendors that are dispersed across the spectrum, including some vendors which offer more niche solutions.

Feature Comparison

The table below compares the features of the top-ranked Email Marketing software products side-by-side.

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Ad...
ActiveTrail

ActiveT...

95%
Convertful

Convertful

92%
SendPulse

SendPulse

92%
Mailrelay

Mailrelay

92%
Omnisend

Omnisend

92%
Stripo

Stripo

91%
EngageBay

EngageBay

90%
Pinpointe

Pinpointe

89%
OpenMoves OM3

OpenMov...

89%
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