What is ActiveTrail?

"ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services."

ActiveTrail offers advanced and mobile responsive email templates, marketing automation, SMS sender, landings page builder, survey tool, optimization tools, signup form creator, and sales booster for e-commerce.
It maintains high delivery rate with full anti-spam compliance, manages ISP relations, supports multiple languages and provides advanced reporting and analytics.

ActiveTrail scored 93/100 (Top 3 in Email Marketing) in the Email Marketing category. This is based on user satisfaction (99/100), press buzz (40/100), and other relevant information on ActiveTrail gathered from around the web.

The score for this service has improved over the past month. What is this?

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ActiveTrail Review

Editors' Review by the Email Marketing Software Review Team

Trigger email marketing success with ActiveTrail

ActiveTrail is an online email marketing software packed with robust features, which can increase the reach of your brand and strengthen your marketing presence.

What does ActiveTrail do?

ActiveTrail boasts features such as email automation, online surveys and analytics.

It has a very easy-to-use interface that utilizes drag-and-drop functionality, SMS messaging and a robust landing page creator.

ActiveTrail is an attractive option for small companies. Not only is it very affordable, it keeps simplicity at the forefront of the user experience design.

Features of ActiveTrail

ActiveTrail provides a host of solutions enabling you to communicate effectively with current and prospective customers.

In addition to email and SMS marketing campaigns, ActiveTrail users can utilize autoresponder software, detailed reports and analytics, A/B testing, dynamic sign-up forms, integrations with other applications, real time tracking, landing pages, Email Marketing, and a remarketing tool called ActiveCommerce.

Marketing Automation

ActiveTrail offers a substantial number of solutions for marketing automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive actions.

ActiveTrail includes nine templates to account for the most common triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a contact or clicking on a link.

Each template is fully customizable, and you can create your own automation entirely from scratch.

Every automation process has a beginning and end, but in between, select as many or as little actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to buy products they have in their basket.


ActiveTrail sets itself apart with easy-to-use robust editing tools. Start by picking from one of the well-designed pre-made templates categorized by context and purpose, such as new tech product, restaurant promotion or vacation advertisement.

At this stage, half of the work has already been done for you. All you need to do is edit the text and images to suit your business.

Users can add pre-defined ‘blocks’ which are essentially micro-templates such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later use.


With ActiveTrail’s survey solutions you can learn a great deal about your end-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better.

Designing and publishing a survey is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.

Choose between open ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.

SMS campaigns

With ActiveTrail, you can send text messages to contacts, giving you another avenue for communicating subscribers. This is particularly important with the ubiquity of mobile phone usage.

Contacting users via text is a cheap and simple process, and similar to setting up an email marketing campaign. There is added functionality to schedule the when you want to send the SMS campaign, ensuring it reaches your clients at the most optimal time.


ActiveTrail has an exhaustive list of integrations that greatly enhances the utility of the service. Here are some of the most common integrations:

  • WordPress – Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing efforts.
  • SalesForce – Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
  • Google Analytics – Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
  • Facebook Lead Ads – Email contacts that have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.

Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.

Advanced Features

Several advanced functions makes your life easier when importing data.

One of the most useful is the ‘Update existing contacts’ checkbox which mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact information without having to find and edit individual contacts.

Another excellent resource for contact import management is the import history section, which gives you an overview of all imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many errors there were during the importation process.

Errors rows and incorrect formatting are flagged up giving you the opportunity to quickly fix the issue.

ActiveTrail Review

Benefits of ActiveTrail

No technical knowledge needed

Users don’t need practical knowledge of HTML, CSS or graphic design in order to use ActiveTrail, though it’s always an advantage, as always.

However, even the least tech-savvy user can use the software easily, ensuring you won’t have to hire additional staff or spend time training your existing workforce.

Bunch of useful templates

The service comes with email templates for emails and newsletters that are easily customisable with drag and drop functionality.

This gives you the opportunity to create professional looking email, newsletter and SMS campaigns in just a few clicks.

Excellent customer support

ActiveTrail has a dedicated customer support team available at all times, to offer help should you need it, which is very helpful for smaller businesses.

Straightforward interface

The interface is straightforward and clutter free which makes navigation a breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.

The editing interface is remarkably user-friendly as it comprises of an intuitive visual pipeline which designed with brevity in mind.

You are never more than 2-3 clicks away from adding another step to your automation process, and you never have to trawl through pages of options looking for the appropriate action, making it suitable for those new to marketing automation.

Everything about the interface is logically placed and arranged, ultimately meaning you create complex and dynamic automations without any training.

The free-form interactive whiteboard allows you to drag-and-drop actions onto at your leisure. The non-restrictive design enables you to plan your automation in such a way so you understand it.


ActiveTrail offers a transparent pricing tier where every single functionality is available across every single tier. Users don’t have to worry about not accessing key features for choosing a cheaper price plan.

The pricing is based on the number of contacts the business wants to contact, starting at $7 for up to 500 contacts.

The email and SMS packages have their own independent pricing models. These are one off payments where users get a set amount of emails or SMS to send for a set price, which is useful for businesses looking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.


ActiveTrail is a full-featured,versatile cloud-based email marketing service excellent for small, medium and large businesses.

This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.

Overall, ActiveTrail helps foster emotional bonds with existing and prospective customers, which is important for business looking to build their customer base and expand the reach of their brand. With low costs and high usability, ActiveTrail is a great choice for marketing campaigns.

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ActiveTrail Product Overview

  • Marketing Automation - Create workflows easily and react to users engagement and preferences

  • Landing page creator: With this feature users are able to easily build and design landing pages.

  • Dynamic sign-up forms: Easily design responsive and dynamic sign-up forms and implement them into website and landing page.

  • SMS sending software: ActiveTrail offers an array of enticing SMS packages.

  • Opt-in email lists: Opt-in email marketing allows its users to create quality email recipient lists with very low unsubscribe rates.

  • Viewing permissions: It is possible to use view-only permissions to allow limited access to specific reports.

Languages: Hebrew, French, German, Spanish, English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Email Marketing Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in September 2018.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...


ActiveTrail Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Document Comparison
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • History/Version Control
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • File Format Conversion

ActiveTrail Pricing Plans

Other pricing information:

$7 for 0-500 contacts.
$12 for 501-1,000 contacts.
$24 for 1,001-2,500 contacts.
$38 for 2,501-5,000 contacts.
$55 for 5,001-10,000 contacts.
$169 for 10,001-20,000 contacts.
Free trial for all offered pricing plans.

Plans starting from: $7.00/month Credit card required: N/A

ActiveTrail FAQs

Does ActiveTrail offer multi-user capability (e.g. teams)?

Yes, we offer user permissions, Admin reports, Admin can transfer email credits between accounts.

Does ActiveTrail offer an API?

It offers API RESTful

Does ActiveTrail integrate with any other apps?

ActiveTrail offers seamless integration to Google Analytics, Facebook Leads, Zapier (750+ apps), PayPal

Who are the main user groups of ActiveTrail?

This service is ideal for newbies to email marketing who don’t yet have a large subscriber list.

What is ActiveTrail generally used for?

It is generally used as an email marketing platform.

Does ActiveTrail offer guides, tutorials and or customer support?

Offer Live support, Chat, Phone, email Support, account manager, FAQs, blog, learning center, tips, and articles.

What platforms does ActiveTrail support?


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ActiveTrail User Reviews

Average User Rating:
4.95/5 based on 17 user ratings.
Your Rating:
User profile picture

Best! More than email service!

// Digital Marketing at One Marketing Success

What do you like about ActiveTrail?

ActiveTrail helps me a lot to send campaigns to my potential customers and I like their tracking system most. I can easily see the mail statistics and do preparations upon them. It also helps me to create new templates easily and integrate media files in it.I think everyone needs to try ActiveTrail if they didn't try it yet. Automated, well-designed templates with saved subscriber lists in front of your fingers.

What do you dislike about ActiveTrail?

I have nothing to say about ActiveTrail, It runs smoothly, and I'm so satisfied about it!

What have you been using it for and what problems did ActiveTrail solve?

I use ActiveTrail to prepare campaigns and send them to my potential customers. Every week I send an email newsletter to my list on ActiveTrail.

Ease of use
Value for money
Customer service
User profile picture

It's a great tool

// Digital Marketing at Freelance

What do you like about ActiveTrail?

ActiveTrail is easy, reliable, and affordable. The vast majority of my business comes through my e-newsletter. My email lists are like gold, and I trust ActiveTrail to keep them safe for me. When I first signed up with ActiveTrail, I had no idea what I was doing! But they are so user friendly I felt totally at ease from the start. In 6 months, I've not had a single problem with ActiveTrail. This is a quality product. So glad I chose ActiveTrail!

What do you dislike about ActiveTrail?

So far, There is nothing I don't like about ActiveTrail. I am very satisfied with the service at ActiveTrail.

What have you been using it for and what problems did ActiveTrail solve?

I need to communicate with my list of clients and potential clients regularly. I like to use simple, well-designed tools, like ActiveTrail.

I love being able to create separate lists for purchasers of each product. I also like having an archive of my newsletters that I can easily download. ActiveTrail is very helpful!

Ease of use
Value for money
Customer service
User profile picture

Free and worth buying full plan

// Project Manager at Dominion Energy

What do you like about ActiveTrail?

I love that it offers a free trial for people trying to build their email lists. Not only is it free, but you get access to a lot of features that are beneficial to growing your list. And I end up buying the full plan because its worth it.

What do you dislike about ActiveTrail?

Nothing to dislike it helps me smoothly.It's quick and simple to implement, so it's definitely worth a try. It seems to be one of the most popular standards for e-mail software.

What have you been using it for and what problems did ActiveTrail solve?

Great and easy marketing campaigns and newsletter updates with 70% of best results

Ease of use
Value for money
Customer service
User profile picture

User-friendly. Customizable. Great Customer Support.

// Content Marketing Writer at Freelance

What do you like about ActiveTrail?

ActiveTrail allows me to optimize my emails with customization. I has made my job easier with easy to navigate and user-friendly interface.

What do you dislike about ActiveTrail?

I wish to see more templates althrough they a have a lot already. Easier way to segment customers please.

Ease of use
Value for money
Customer service
User profile picture

Affordable and Effecient

// Marketing Manager at Thomas Marketing Solutions

What do you like about ActiveTrail?

. There is no hustle in registering and the good thing about it was its simple yet powerful. It is very friendly to user either you are a beginner or an expert marketer.

What do you dislike about ActiveTrail?

When it comes to segmentation and automated sequences, unfortunately, ActiveTrail makes it far more complicated than it needs to be.

What have you been using it for and what problems did ActiveTrail solve?

The feature to run separate A|B testing is really great, especially if you are running a big list. Organizing is easy and I love the fact, that it is pretty straight forward and simple. This is now my go-to tool for me and my team. Active Trail offers more than its price which makes it better than its competitors. It helps me reach my list faster and with ease.

Ease of use
Value for money
Customer service
User profile picture

I have been using ActiveTrail for several years now and can confidently say that it is the friendliest I've seen. When I just got started it was so easy to understand how to work with it and their customer service team was really helpful and friendly. I have worked with several other email providers but this one truly stands out on its features and friendliness.

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