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About ActiveTrail

ActiveTrail offers advanced and mobile responsive email templates, marketing automation, SMS sender, landings page builder, survey tool, optimization tools, signup form creator, and sales booster for e-commerce.
It maintains high delivery rate with full anti-spam compliance, manages ISP relations, supports multiple languages and provides advanced reporting and analytics.

About Pardot

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Marketing Automation - Create workflows easily and react to users engagement and preferences

  • Landing page creator: With this feature users are able to easily build and design landing pages.

  • Dynamic sign-up forms: Easily design responsive and dynamic sign-up forms and implement them into website and landing page.

  • SMS sending software: ActiveTrail offers an array of enticing SMS packages.

  • Opt-in email lists: Opt-in email marketing allows its users to create quality email recipient lists with very low unsubscribe rates.

  • Viewing permissions: It is possible to use view-only permissions to allow limited access to specific reports.

Summary

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Pricing

  • Starting from: $7.00/month
  • Credit card required: No
  • $7 for 0-500 contacts.
    $12 for 501-1,000 contacts.
    $24 for 1,001-2,500 contacts.
    $38 for 2,501-5,000 contacts.
    $55 for 5,001-10,000 contacts.
    $169 for 10,001-20,000 contacts.
    Free trial for all offered pricing plans.

Pricing

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, we offer user permissions, Admin reports, Admin can transfer email credits between accounts.

  • Does this service offer an API?
  • It offers API RESTful

  • Does this service integrate with any other apps?
  • ActiveTrail offers seamless integration to Google Analytics, Facebook Leads, Zapier (750+ apps), PayPal

  • Who are the main user groups of this service?
  • This service is ideal for newbies to email marketing who don’t yet have a large subscriber list.

  • What is this service generally used for?
  • It is generally used as an email marketing platform.

  • Does this service offer guides, tutorials and or customer support?
  • Offer Live support, Chat, Phone, email Support, account manager, FAQs, blog, learning center, tips, and articles.

  • What platforms does this service support?
  • Web-based.

FAQs

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Vendor Information

Founded:
-
Based in:
-
Employees:
51-200
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other

Who uses ActiveTrail
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Languages:
English, Spanish, French, German, Hebrew
Regional Restrictions:
No restrictions.

Other

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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