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What is AdRoll?

"Grow your business. Boost your sales. Find the right online shoppers with AdRoll."

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll Growth Platform to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

AdRoll is headquartered in San Francisco, with offices in New York, Dublin, Sydney, Tokyo, Chicago, and Salt Lake City.

AdRoll scored 84/100 in the Advertising & Affiliate category. This is based on user satisfaction (76/100), press buzz (54/100), recent user trends (rising), and other relevant information on AdRoll gathered from around the web.

The score for this software has improved over the past month. What is this?

AdRoll Awards

AdRoll Advertising & Affiliate Software Award 2020 AdRoll Quality Choice Badge 2020 AdRoll Trusted Vendor Badge 2020
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AdRoll Review

Editors' Review by the Advertising & Affiliate Software Review Team

A review of  advertising and affiliate software

AdRoll is an advertising and affiliate software used for retargeting window-shopping website users into buyers of products and services. It efficiently maximizes reach by delving into mobile, web and social media platforms.

The software can be used by business owners who want to maximize their reach through market automation solutions. Those who want to have their online business presence maximized according to their business size, customer and employee demographic and industry type are the ones who will benefit most from the features of the AdRoll.

In particular, the software helps businesses to distribute their advertisements across different platforms and devices and to analyze their marketing strategies through measurement services.

How AdRoll works

AdRoll provides users with effective methods to obtain maximum brand reach and segmentation within a specific period of time. Its features utilize the links among devices in order to effectively retarget users from desktop to their mobile. With partnerships across leading mobile measurement providers, AdRoll makes business campaigns more cost efficient and time effective.

The software also provides brands with enticing and tailored advertisements to be able to interact effectively with prospective customers.
In addition, AdRoll brings the brand retargeting activities to email through its SendRoll feature. The business can now bring its products directly to the inbox of the prospective buyer through modified and personalized email.

The software has multiple core features aiming for utilization of the online presence of modern customers:

  • Effective segmentation of customers for cost-efficient brand marketing across media platforms
  • Expert retargeting combined with multi-device reach pushes high-intent online users to purchase the product(s) of the brand
  • Transparent and effective analytics provide an accurate appraisal of the capabilities of the brand to reach its prospective customers
  • Optimization coupled with social targeting provides brands with personalized advertisements efficiently and effectively.
  • More than 300 intent signals to determine and predict customer purchasing behavior


adroll review

The benefits of AdRoll advertising and affiliate software

AdRoll retargeting

AdRoll provides businesses with effective retargeting solutions that have been designed to make website visitors return as soon as possible. When the customer views the business website without doing the desired, intended action by the business (product purchasing, signup, among others), the prospective customer will be exposed (retargeted) by AdRoll to marketing materials that can display across different devices. Through this, the customer will be enticed to do the necessary profitable action.

The AdRoll retargeting system is unique in many aspects. For one, the business can reach customers across more than 500 ad exchanges including major sites such as Facebook and Google. They also provide businesses with effective and easy-to-use dashboards that aid in customization of campaigns and in tracking marketing strategy performance.

The BidIQ algorithm used by the software makes the marketing strategies cost- and time-efficient. It gives businesses an assurance of not missing out on prospective and high-value customers. Having worked with 35,000 advertisers worldwide, AdRoll have made its retargeting codes more efficient over time.

The AdRoll retargeting product also works hand-in-hand with the AdRoll prospecting system in order to provide a holistic marketing solution. In turn, this tandem provides the business with more converted customers over time.

AdRoll Prospecting

Similarly, the AdRoll Prospecting product provides businesses with increased profitability from advertisements by widening their current target market. The feature works by determining the characteristics, behavior and demographics of the purchasing customers the business has had in the past.

AdRoll offers a unique prospecting method because it has access to the IntentMap—the world’s biggest data pool for advertising. It contains data from people that may be utilized as future market for the products of the business.

The AdRoll Prospecting feature also becomes more precise and more calibrated with time. This makes advertisement costs and effort more efficient and more targeted. With the use of Data Science, the software is able to determine the characteristics of its future targets accurately.

AdRoll Email

Another market-winning feature is the AdRoll Email. It operates by personalizing product offers and promotions—making it more appealing to the individual prospective consumer. As determined from the product website and from AdRoll reviews, the email personalization produces 50-60% opening rates and 10-20% click-through proportion.

The product works by sending personalized email to those providing their email address on the website. The unique proposition offered by the AdRoll Email is that it generates the personalized email from the real-time activity of the individual within the website. It is then integrated from the past purchasing behavior of the individual for a more holistic offering.

By targeting the email of the individual, the business will have a direct contact for high-value prospective consumers. This is in addition to the cost efficiency of the product: The business will only be required to pay $1 per click from the email advertisement.

The product is also easier to use especially when the business has its own existing email marketing campaigns and templates. Performance-optimized templates can be availed from the software for immediate use.

AdRoll Onsite

Lastly, the software offers the AdRoll Onsite product. This is similar to the AdRoll Email in terms of providing personalized content for the high-value users and visitors.
The feature works by triggering pop-ups with specific user action. When one intends to leave the website, scrolls down and scans over the page or hovers over the page for a longer time period, the personalized pop-up will appear to gather the necessary information about the user. By obtaining this personal information, the company will be able to expand its database to be used for future advertising campaigns.

This particular feature works by having a personalized pop-up that will lead the users and site visitors to input their information. The information obtained from this method can be used for retargeting or for creation of personalized email.

AdRoll pricing plans

The AdRoll software provides flat-rate weekly upfront rates for business incurring more than 10,000 website visits per month. The rate can be determined according to the number of monthly website or advertisement visits attracted by the marketing strategies. The rate for 10,000-25,000 monthly site visits is $1000; a fee of $1875 may be charged for 25,000-50,000 site visits.

Users may be charged with $3750 and $7500 for 50,000-100,000 and 100,000-200,000 monthly site visits, respectively. For more than 200,000 monthly visits, one may contact the AdRoll team for quotations.

Users are given an option for their payment setup. One may avail of the “pay as you go” scheme that includes multi-platform access, AdRoll premium network access, round-the-clock AdRoll online chat and customer support and personalized creative advertisement from the AdRoll designer squad.


AdRoll can provide users with effective online presence by specifically targeting its needed market. It helps small and medium businesses and even huge brands to tailor-fit their advertisements and marketing strategies to turn site visitors into sure buyers.

The software aids in solving the problem of inefficient and mass-oriented marketing that is cost- and time-inefficient. For a limited time of posting, the marketing strategies created by the brand can produce profits from purchases in the now-modern world.

  • AdRoll

Advertising & Affiliate Market Radar

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AdRoll Product Overview

  • Web retargeting

  • Dynamic LiquidAds

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • Over 300 intent signals

  • Reports & Analytics

Languages: English

Advertising & Affiliate Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in July 2020.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...


AdRoll Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

AdRoll FAQs

What platforms does AdRoll support?

This is web-based platform.

Does AdRoll offer an API?

Yes, there are APIs offered.

Who are the main user groups of AdRoll?

Users of AdRoll are advertisers in small and medium businesses, as well as big brands.

Does AdRoll integrate with any other apps?

AdRoll integrates with: Marketo, MailChimp, HubSpot, Shopify, Zapier, Campaign Monitor, Configio, Miva, Funnel, etc,

What are some applications AdRoll is commonly used in tandem with?

It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

Does AdRoll offer multi-user capability (e.g. teams)?


What is AdRoll generally used for?

It is used as retargeting and prospecting platform.

Does AdRoll offer guides, tutorials and or customer support?

Help Center, Live Chat, Tickets, Video Tutorials.

AdRoll Alternatives

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AdRoll User Reviews

Average User Rating:
3.78/5 based on 136 user ratings.
Your Rating:
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"Excellent software to guide users who visit your website."

// Sales Manager at ConocoPhillips

What do you like about AdRoll?

Track and capture users who visit a website and guide them, AdRoll is great software and I like how we do retargeting, a way that helps our company grow with tools that we usually use, but not in the right way. I like how ad personalization and creativity is handled for them.

What do you dislike about AdRoll?

I have no problem with AdRoll, on the contrary, it is software that we love and help in the growth of the company.

What have you been using it for and what problems did AdRoll solve?

AdRoll helps us to guide more effectively those who browse our website, and increase the audience. We use AdRoll to create targeted ads on Facebook and this has put our company with a greater audience, we attract new customers through good publicity. Thanks to this software we can complement the marketing carried out. Excellent option if you need paid advertising, AdRoll is trained to help you and improve marketing with retargeting.

Ease of use
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