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What is PubMatic?

PubMatic is an ad serving and retargeting automation platform for an open digital media future.

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

PubMatic Awards

PubMatic currently scores 83/100 in the Advertising & Affiliate category. This is based on user satisfaction (64/100), press buzz (59/100), recent user trends (rising), and other relevant information on PubMatic gathered from around the web.

The score for this software has improved over the past month. What is this?
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Advertising & Affiliate Market Radar

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PubMatic Product Overview

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Languages Supported: English

Advertising & Affiliate Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in March 2023.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...


PubMatic Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

PubMatic FAQs

What platforms does PubMatic support?

PubMatic is a web-based service.

Does PubMatic offer multi-user capability (e.g. teams)?


Does PubMatic offer an API?

PubMatic offers Publisher Reporting APIs and Configuration APIs.

Does PubMatic offer guides, tutorials and or customer support?

Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

What is PubMatic generally used for?

This service is generally used as ad serving and retargeting solution for an open digital media industry.

Who are the main user groups of PubMatic?

PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

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PubMatic User Reviews

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