Compare AdRoll vs Rubicon Project

You May Also Like

Featured products that are similar to the ones you selected below.

View Listing View Listing

Crozscore

86%
what is this?
interest rising

Crozscore

84%
what is this?
interest rising
AdRoll screenshot Rubicon Project screenshot view 1 more

About AdRoll

Since 2007, AdRoll has been leveling the playing field for businesses, helping them compete online and grow revenue.

AdRoll’s AI-driven platform connects and coordinates marketing efforts across ads, email, and online stores, to support the entire customer journey, from awareness through purchase. Ambitious e-commerce brands use AdRoll’s Growth Marketing Platform as mission control, unifying their data, channels, and measurement, to bring the right messages to the right customers at the right time.

Built for performance, AdRoll’s platform has helped 37,000 customers globally generate more than $246 billion in sales annually.

About Rubicon Project

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Summary

  • Web retargeting

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • AI-driven product recommendations

  • Cross-channel measurement & attribution

Summary

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Pricing

Starter – Build your brand

Free
Included in plan:
  • 5,000 Email Sends
  • Email Capture
  • GDPR Banner
  • Product Recommendation Carousel
  • UTM Tracking
  • Access to Advertising

Essentials – Find More Customers Like Your Best Customers

$9.00
/month when billed annually or $12/month
Included in plan:
  • 50,000 Email Sends
  • Custom Branding on all things starter
  • Reporting Integrations
  • Access to Advertising

Growth – Outpace Your Competition (Recommended)

$19.00
/month when billed annually or $25/month
Included in plan:
  • Everything in Essentials
  • 150,000 Email Sends
  • Performance Benchmarks
  • Reporting API

Advanced Tracking

$450.00
/month when billed annually
Included in plan:
  • Granular & Exportable Conversion Pathing
  • Advanced Channel Contribution Analysis
  • Automated Spend and Deliveries Ingestion
  • Spend Tracking
  • Marketing Mix Modeling
  • Customer Success Manager

FAQs

    What is this service generally used for?
  • AdRoll's Growth Marketing Platform is used for building brand awareness, retargeting website visitors, email marketing, and cross-channel attribution.

  • Does this service offer an API?
  • Yes

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Who are the main user groups of this service?
  • Direct-to-consumer brands

  • What platforms does this service support?
  • This is web-based platform.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Shopify, Marketo, MailChimp, HubSpot, Zapier, Campaign Monitor, Configio, Miva, Funnel, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer guides, tutorials and or customer support?
  • Yes

FAQs

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
27.6k

Vendor Information

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:

Other

Who uses AdRoll
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German, French, Italian, Spanish, Japanese, Portuguese
Regional Restrictions:
No restrictions.
Back to top