Compare AdRoll vs PubMatic

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About AdRoll

Since 2007, AdRoll has been leveling the playing field for businesses, helping them compete online and grow revenue.

AdRoll’s AI-driven platform connects and coordinates marketing efforts across ads, email, and online stores, to support the entire customer journey, from awareness through purchase. Ambitious e-commerce brands use AdRoll’s Growth Marketing Platform as mission control, unifying their data, channels, and measurement, to bring the right messages to the right customers at the right time.

Built for performance, AdRoll’s platform has helped 37,000 customers globally generate more than $246 billion in sales annually.

About PubMatic

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Summary

  • Web retargeting

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • AI-driven product recommendations

  • Cross-channel measurement & attribution

Summary

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Pricing

Starter – Build your brand

Free
Included in plan:
  • 5,000 Email Sends
  • Email Capture
  • GDPR Banner
  • Product Recommendation Carousel
  • UTM Tracking
  • Access to Advertising

Essentials – Find More Customers Like Your Best Customers

$9.00
/month when billed annually or $12/month
Included in plan:
  • 50,000 Email Sends
  • Custom Branding on all things starter
  • Reporting Integrations
  • Access to Advertising

Growth – Outpace Your Competition (Recommended)

$19.00
/month when billed annually or $25/month
Included in plan:
  • Everything in Essentials
  • 150,000 Email Sends
  • Performance Benchmarks
  • Reporting API

Advanced Tracking

$450.00
/month when billed annually
Included in plan:
  • Granular & Exportable Conversion Pathing
  • Advanced Channel Contribution Analysis
  • Automated Spend and Deliveries Ingestion
  • Spend Tracking
  • Marketing Mix Modeling
  • Customer Success Manager

FAQs

    What is this service generally used for?
  • AdRoll's Growth Marketing Platform is used for building brand awareness, retargeting website visitors, email marketing, and cross-channel attribution.

  • Does this service offer an API?
  • Yes

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Who are the main user groups of this service?
  • Direct-to-consumer brands

  • What platforms does this service support?
  • This is web-based platform.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Shopify, Marketo, MailChimp, HubSpot, Zapier, Campaign Monitor, Configio, Miva, Funnel, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer guides, tutorials and or customer support?
  • Yes

FAQs

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
27.6k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
25.1k

Other

Who uses AdRoll
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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