AppNexus is the leading programmable DSP in the media buying industry.
The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.
Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
AppNexus currently scores 90/100 in the Advertising & Affiliate category. This is based on user satisfaction (80/100), press buzz (55/100), recent user trends (falling), and other relevant information on AppNexus gathered from around the web.
| The score for this software has declined over the past month. What is this? |
Programmable Bidding
Bid Stream
Real-Time Signals & Analytics
Impression Logs
Segment Activation Services
Viewable Performance Tools
Data Marketplace
PreBid Enterprise Solution
Viewable Deals
Video
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in December 2024.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...
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This service is generally used as a programmable DSP in the media buying industry.
AppNexus is a web-based software.
Yes, it offers API.
Users of AppNexus are media buyers and publishers.
Support: Knowledge Base, Phone Support, Email Support.
It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.
AppNexus is one of the pioneers of the programmatic space. I have used them on their DSP side and on their SSP side, when they still had one. They have a complete stack of technology that works really well and they are one of the leaders of the CTV space, in terms of available inventory.
Its not easy to use. Setting up line items is a bit messy. Also, they charge a 1 USD fee for approving creatives, which is expensive and unjustified.
I have been using AppNexus for my programmatic campaigns. It helps us reach more users by providing a lot of scale for the campaigns. Also, they have a lot of premium publishers that can be accessed via PMPs, which are exclusive to their platform. I strongly recommend them as a partner.
