eCommerce website builder software helps users to set up an online store. No design or coding skills are required as these solutions often feature drag-and-drop editors as well as premade templates.
Unlike standard website builder software, these solutions can come equipped with a range of features that enable users to monetize their website beyond just setting up a storefront. This commonly includes the ability to maintain a database covering customer information, transaction history, and inventory levels.
Advanced solutions may also offer shopping cart functionality or integrations, as well as marketing tools that help users to enhance their brand awareness and increase sales.
Anybody can make use of eCommerce website builders. It’s a way to strengthen social media presence while maintaining the quality of your brand. Even though some people are content with social media outlets (Instagram, Facebook and Twitter), those alternatives aren’t enough if you want growth in sales, boosted customer services and increased conversion rate. With your own eCommerce website, you can present, promote and process what you have to offer to a wide range of audiences.
Shopify is considered as one of the best eCommerce platforms in the current market. It has unmatched features, essential tools and a scalable platform. Several useful applications tailored for different categories (sales, customer service, statistics and analytics, marketing, etc.) are integrated into its system. It also supports modern technologies such as AR, Google Pay and more. Overall, it’s a powerful website builder created specifically for eCommerce projects. However, instead of a free plan, it only offers a 14-day trial period.
Most useful features in eCommerce website builders include:
When it comes to online shopping, most people want to have several payment options. While cash on delivery is preferred by most merchants, the ability for customers to pay online through debit or credit card is a cost-effective way to cater to their convenience. This is a critical component of your website as it manages the needs of the customers. A payment processing feature allows customers to pay with ease and for businesses to receive funds from their purchase.
One of the worst things a business can experience is having to turn away a customer due to low stocks and mismanagement of inventory. Having the inventory management feature in your eCommerce site allows you to enter stock amounts and have the feature alert you when these said stocks are running low. It can even do these tasks for you as some sites automatically order new stocks when the existing ones are diminishing. This helps you deal with rising issues as quickly as possible.
Shipping can also have its costs for both you and the customer. Ecommerce sites let you integrate directly with known shipping services such as USPS, UPS and FedEx. This feature calculates the shipping cost based on the location of the shopper. Additionally, you are given tools that allow the customers to see how many products can fit in a box. This gives them an idea of how much they have to pay since some shipping services calculate their rates based on the package’s size and weight.
Ecommerce website builders have several templates for you to choose from while also giving you the option to customize and personalize them according to your preference. Since you’re selling online, your eCommerce site needs to attract the attention of the customers. You need to choose a design that showcases your products and is simple enough for the visitors to navigate through easily. In order to choose the best one, you need to have a variety of templates first.
CRM helps strengthen already existing customer relationships while nurturing new ones for long-term connections. You need to have integrated CRM tools in your eCommerce site to store, manage and use information regarding your customers. These provide you with insight on what your customers want and how they behave towards your products. Not only do they give you data about your target market’s interests and behavior, purchasing habits and social experience stats are included in CRM.
Another critical factor of eCommerce is mobile devices. Customers often shop from their phones so your online store needs to use responsive web design. This ensures your website is accessible and readable on devices of all shapes and sizes.
To build an online store, security needs to be a top priority as well. Customers will be entering sensitive and private information—name, address, credit card number, email, etc.—so it’s of utmost importance to protect such data. An SSL security establishes protection against threats and allows data passing between web server and browser to remain hidden and private. Customers are more willing to go through with a purchase if they feel like the website is secure.
It’s difficult to create your own website, as you need to have extensive knowledge about web development. However, with eCommerce website builders, you don’t need to have any. Due to the simplicity and ease of website creation, small businesses and large enterprises alike now make use of online stores to reach wider audiences and offer more payment options. They take advantage of new technologies to establish growth for their sales, both online and offline.
Most people no longer go to physical stores or shopping malls to shop for supplies or items. Having online stores increases the convenience for these said customers as they can easily view the things they wish to buy online without having to leave the house. Selling online not only benefits them but also you since you’re catering to a large majority of your audience. What eCommerce website builders do is maximize your capability to sell more products quickly and efficiently.
Other benefits you can get from using eCommerce website builders include lesser costs on time and money, brand promotion, brand awareness, increased conversion rates, boosted customer relationships and, as a result, a growth in sales
It is a known fact that website builders are relatively cheaper options than hiring someone to build an entire website for your brand. This saves both time and money as most site builders have affordable plans for you to start on. Since you can already be found online, the one thing you need to maintain is a strong online presence. Social media is good at establishing brands, as it boosts promotion and increases awareness for people who don’t know about what you’re selling yet. As long as your website is easy to navigate, interested customers can readily find products worth buying.
Another benefit you receive from eCommerce websites is an increased conversion rate. Conversion rate refers to the number of times a user does a particular purchasing action. In eCommerce sites, customers who buy something from the website increases your conversion rate. Additionally, tools allow you to track and manage customers who visit your online shop. Tracking their buying behavior gives you an insight into their main interests and motivations. This also gives you a clear idea of what kind of products are trending online.
At the end of the day, what you want is an all-around eCommerce tool that allows you to build, personalize and boost your online store. This is helpful for small businesses that don’t have a large budget to hire professional web designers. They can use eCommerce website builders instead, which offer user-friendly interfaces and necessary tools designed to improve the overall growth of your store.