eCommerce shopping cart software provides a way for potential customers to effectively “store” the items they would like to purchase from an eCommerce website. Having the goods stored in a digital cart enables customers to review the entire order they are placing without having to look at individual item listings.
Through account-based or cookie tracking functionality, these solutions enable eCommerce websites to save the shopping carts of customers regardless of whether they leave the site. This means these customers can easily pick up where they left off in a future visit. Furthermore, eCommerce shopping cart software can also provide call-to-action capabilities such as push notifications that a customer has items left in their cart, which helps to enhance purchase conversions.
These solutions can be delivered both as standalone software as well as part of a fully-fledged eCommerce suite that provides hosting and website analytics. As such, especially when opting for a standalone solution, it is crucial to check which payment processors your desired shopping cart software can integrate with.