Braze

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What is Braze?

Braze is a lifecycle engagement platform for marketing teams.

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.



Braze Awards


Braze currently scores 90/100 in the Marketing Automation category. This is based on user satisfaction (90/100), press buzz (53/100), recent user trends (falling), and other relevant information on Braze gathered from around the web.

The score for this software has declined over the past month. What is this?
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Marketing Automation Market Radar

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Braze Product Overview

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals


Languages Supported: English

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in March 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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Braze Features

  • 2-Factor Authentication
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Sales Automation
  • Pipeline Management

Braze FAQs

Does Braze integrate with any other apps?

Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

Does Braze offer an API?

Yes.

What platforms does Braze support?

This is a cloud-based platform.

Does Braze offer multi-user capability (e.g. teams)?

No.

Does Braze offer guides, tutorials and or customer support?

Support: Documentation, Email Support, Phone Support.

Who are the main user groups of Braze?

Main users of Braze are marketers in mid-market companies, and enterprise companies.

What is Braze generally used for?

This service is used for lifecycle customer engagement.

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Braze User Reviews

Average User Rating:
4.5/5 based on 187 user ratings.
Your Rating:
User profile picture

"A Masterpiece Marketing Platform. Keep In Touch with Customers."


What do you like about Braze?

What I really like and appreciate more about Braze is that it's very easy to use and maintain marketing tool. It allows for marketing to be done in the same place using many touch points, including Email, SMS, Push and in-app Content Cards and Newsfeeds. Through the canvases and campaigns available enables us to create the right path for each and every type of customers. I also like how crucial the Braze learning and Documentation in Resources to supporting the creation of Campaigns and troubleshooting issues. I also love how responsive and proactive the support has been they're very quick to resolve issues and this creates the best user experience ever.
By having all our customers data into one centralized place it's easy to set up for campaign and canvas. I also love how the metrics and statics that are readily available for all customers communication make it easy to identify issues quickly.

What do you dislike about Braze?

Apart from me having a great and phenomenal user experience I still think there were parts of the integration we didn't have a ton of clarity about how features would impact and work for our business. Like for example content cards. This made us use integration that were not useful at all.
The reporting feature has a problem also especially when emails are switched out in a canvas, it's difficult to tell in the reporting what's good and bad.

What have you been using it for and what problems did Braze solve?

Braze improves app-engagement, conversation events and to deliver relevent communication to the right customers at the right time. We also use this tool to connect our social media and new sites to the app that helps us to serve as a way of making inbound marketing strategies on our current websites and that we're able to achieve our end goal and that is to get customers engaged in the app. It also enables them to perform key conversations events to complete their journey within the app. This saves time and cost.
I like the role of intelligent suite which Braze has an amazing algorithms that we use to target our user-base with either timings or channel which is mostly effective way of engaging our customers.

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
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