Braze is a lifecycle engagement platform for marketing teams.
Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.
This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.
Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
Awarded the Happiest Users Award
Braze currently scores 90/100 in the Marketing Automation category. This is based on user satisfaction (90/100), press buzz (53/100), recent user trends (falling), and other relevant information on Braze gathered from around the web.
| The score for this software has stayed the same over the past month. What is this? |
Multichannel Messaging
Predictive Analytics
Lifecycle Management
A/B testing
Email Deliverability
Triggered Drip Sequences
Feature Dashboards
Standard Reports
Role-Based Workflow & Approvals
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in May 2025.
Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...
FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdfSupport: Documentation, Email Support, Phone Support.
No.
This service is used for lifecycle customer engagement.
This is a cloud-based platform.
Yes.
Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.
Main users of Braze are marketers in mid-market companies, and enterprise companies.
What I really like and appreciate more about Braze is that it's very easy to use and maintain marketing tool. It allows for marketing to be done in the same place using many touch points, including Email, SMS, Push and in-app Content Cards and Newsfeeds. Through the canvases and campaigns available enables us to create the right path for each and every type of customers. I also like how crucial the Braze learning and Documentation in Resources to supporting the creation of Campaigns and troubleshooting issues. I also love how responsive and proactive the support has been they're very quick to resolve issues and this creates the best user experience ever.
By having all our customers data into one centralized place it's easy to set up for campaign and canvas. I also love how the metrics and statics that are readily available for all customers communication make it easy to identify issues quickly.
Apart from me having a great and phenomenal user experience I still think there were parts of the integration we didn't have a ton of clarity about how features would impact and work for our business. Like for example content cards. This made us use integration that were not useful at all.
The reporting feature has a problem also especially when emails are switched out in a canvas, it's difficult to tell in the reporting what's good and bad.
Braze improves app-engagement, conversation events and to deliver relevent communication to the right customers at the right time. We also use this tool to connect our social media and new sites to the app that helps us to serve as a way of making inbound marketing strategies on our current websites and that we're able to achieve our end goal and that is to get customers engaged in the app. It also enables them to perform key conversations events to complete their journey within the app. This saves time and cost.
I like the role of intelligent suite which Braze has an amazing algorithms that we use to target our user-base with either timings or channel which is mostly effective way of engaging our customers.
