Braze is a lifecycle engagement platform for marketing teams.
Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.
This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.
Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.
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Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdf
Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.
This is a cloud-based platform.
Support: Documentation, Email Support, Phone Support.
Main users of Braze are marketers in mid-market companies, and enterprise companies.
This service is used for lifecycle customer engagement.