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What is Braze?

Braze is a lifecycle engagement platform for marketing teams.

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.

Braze Awards

Braze currently scores 90/100 in the Marketing Automation category. This is based on user satisfaction (90/100), press buzz (47/100), and other relevant information on Braze gathered from around the web.

The score for this software has improved over the past month. What is this?
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Marketing Automation Market Radar

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Braze Product Overview

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals

Languages Supported: English

Marketing Automation Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in December 2021.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Braze Features

  • 2-Factor Authentication
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Sales Automation
  • Pipeline Management

Braze FAQs

Does Braze integrate with any other apps?

Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

Does Braze offer an API?


What platforms does Braze support?

This is a cloud-based platform.

Does Braze offer multi-user capability (e.g. teams)?


Does Braze offer guides, tutorials and or customer support?

Support: Documentation, Email Support, Phone Support.

Who are the main user groups of Braze?

Main users of Braze are marketers in mid-market companies, and enterprise companies.

What is Braze generally used for?

This service is used for lifecycle customer engagement.

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