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What is

"Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want."

Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.

Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.

Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.

API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner. scored 83/100 in the Marketing Analytics category. This is based on press buzz (45/100), recent user trends (rising), and other relevant information on gathered from around the web.

The score for this software has improved over the past month. What is this? Awards

Marketing Analytics Market Radar

Artboard 1 copy 4 Product Overview

  • All your advertising data and conversion data in one place.

  • Funnel collects and send all your advertising data wherever you want it.

Languages: English

Marketing Analytics Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in June 2021.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...


  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Payment Processor
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Product Catalog
  • Order management
  • BitCoin
  • PayPal
  • Stripe
  • SAP Integration
  • Review Monitoring
  • Net Promoter Score
  • Dashboards
  • Reports
  • Visualization
  • Payment Gateway Integration
  • Design Templates
Compare Pricing Pricing Plans


1 user(s) / month

Plans starting from: $199.00/month Credit card required: No FAQs

Does integrate with any other apps?

Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.

Does offer an API?


Does offer guides, tutorials and or customer support?

Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.

What are some applications is commonly used in tandem with?

Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.

Does offer multi-user capability (e.g. teams)?


What platforms does support?

All platforms. Funnel is a web-based app.

What is generally used for?

Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.

Who are the main user groups of

Online marketers, agencies, ecommerce companies, subscription businesses and brands. Alternatives

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