iContact

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What is iContact?

"We’re here to take the stress out of email marketing. iContact offers simple features to consistently get your email to the inbox — plus one revolutionary idea: access to live and knowledgeable team members ..."

Our features make your success possible:

  • Drag and Drop Editing
    Our modern and intuitive interface simplifies message creation

  • List Management
    All the tools you need to manage a growing and healthy email list

  • Personal Coaching
    From personal calls to videos to webinars, we’re here to help when you need us

  • Autoresponders
    Schedule automated messages to engage and nurture subscribers over time

  • SpamcheckTM
    Every message is reviewed to ensure your email reaches inboxes

  • Reports
    Easily track campaign results for more profitable data-driven marketing

  • Social Media
    Reach beyond the inbox — amplify email campaigns and schedule messages on Facebook, Twitter, and LinkedIn

  • Technical Support
    Got questions? Our award-winning support team is ready with the answers and the help you need


iContact scored 89/100 in the Email Marketing category. This is based on user satisfaction (87/100), press buzz (54/100), recent user trends (rising), and other relevant information on iContact gathered from around the web.

The score for this software has declined over the past month. What is this?


iContact Awards

iContact Email Marketing Software Award 2020 iContact Email Marketing Software Award 2017 iContact Quality Choice Badge 2020 iContact Trusted Vendor Badge 2020
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iContact Review

Editors' Review by the Email Marketing Software Review Team

A Review of iContact Email Marketing Software Solution

iContact is a robust email marketing solution designed for small- to medium-sized businesses, nonprofit organizations and educational institutions. It is a platform that is inherently easy to use and understand, with a relatively low learning curve. The technology behind iContact allows users of all technical backgrounds to effectively create convincing email messages using professional templates and HTML.

The solution comes with list management tools that helps facilitate growing email lists and keeps them in check. And to ensure that all email messages reach their intended recipient, the iContact Spamcheck tool is also available at the user’s disposal.

Users can also gain a better understanding of the performance and overall success of ongoing email marketing efforts through comprehensive reporting, with data automatically gathered and provided by the system.

How iContact Works

iContact is a comprehensive and powerful email marketing solution for businesses of all types, sizes and in any industry. It is designed to make marketing automation more practical and cost-effective.

The platform is essentially an advanced marketing automation suite that is packed with advanced marketing features and capabilities, including advanced segmentation, CRM functionalities, high end email marketing tools, landing page creation, engagement tracking and social posting and monitoring just to name a few.

This is a software solution that goes beyond the basic email marketing capabilities. iContact Pro, for instance, has effectively changed the way businesses—big or small—think about their approach to marketing automation. With this marketing solution, users have the capability to schedule triggered email messages specifically tailored to individual contacts.

iContact’s focus to providing scalable solutions to both small businesses and larger enterprises has helped set it apart from the competition. The software solution is not about complex automated programs that usually only benefits advanced internet marketers.

Instead, iContact emphasizes on delivering email marketing tools that have the same functionality and effectiveness without the complexities and sophistications that will only hinder the productivity of most intermediate users.

iContact review

The benefits of iContact

In case it wasn’t obvious in the previous statements, one of the biggest advantage iContact has compared to its competitors is the ease of use. The email marketing platform comes with features that are tailored for all types of user, regardless of their skill level.

iContact brings marketing automation to a whole new level through multiple functionalities and the features that it provides. The system essentially takes care of lead generation and lead scoring processes for the benefit of the user. This is achieved through landing pages that users themselves can create with minimum effort using the platform itself. You can choose to create your pages either template-based or HTML-based.

iContact has top-notch social media marketing tools.

Social media marketing is a crucial component in any digital marketing campaign. iContact has some of the most user-friendly and highly practical social media marketing tools available, which are integrated right into the campaign design process. With this system, you can easily post or share your content on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn and so on.

Your customers will also find it easier and more convenient to share your content/campaigns with their own circle of friends on social media. And with iContact’s social media tracking tool, you can effectively track how far reaching—i.e. how many individuals have seen your content or interacted with your campaigns—your marketing efforts have been.

iContact has a simple UI and menu with ultra clean design.

One of the reasons why iContact is easy to use is the fact that it has a user interface that is easy to comprehend and navigate through. Even if you are a relatively new user, or somewhat of a novice in the world of email marketing, the system menu and all of its components are pretty straightforward and easy to operate.

Navigating through the iContact system is quick and easy. Wherever you might be in the system, it’s very simple to just jump right into a tool or a specific function with just a couple of taps or mouse clicks. With just a few minutes of familiarizing yourself with the system, you can immediately go right into the iContact dashboard and get started on your first campaign if you wanted to.

iContact has powerful tools and resources for high-volume senders.

Here is why iContact is such as flexible email marketing solution. High-volume senders have different needs compared to smaller businesses, especially when it comes to the functions and capabilities of the email marketing platform they choose to employ.

iContact provides the necessary tools and support that larger businesses with a much larger email list require to effectively implement their email marketing campaign and market their products and/or services to their target audience.

Additionally, iContact can also be integrated seamlessly with SalesForce—a CRM and cloud computing solutions provide—to help manage the sales process.

How much does iContact cost?

iContact’s pricing is scalable. The cost is usually determined based on the customer’s needs and the size of their email list. They do, however, offer two basic subscription packages. These packages are billed either on a monthly basis or annually and they come with a free trial.

The Essential Plan starts at $32 per month and comes with several features, including A/B testing, drag-and-drop editing, Google Analytics, live customer support, list management, campaign tracking, social media tools, API support and so much more.

The Professional Plan, on the other hand, starts at $99 per month. And it comes with all the features available with the Essential Plan and more, including triggered messages, engagement tracking, behavioral targeting, social monitoring, Zapier integration and more.

You may visit the iContact official website for more information on their pricing plans. And if you’re a large enterprise with specific needs, you may contact the vendor’s sales team directly. The contact information on their website.

The bottom line

iContact email marketing solution makes the process of subscriber management a lot easier. it facilitates email marketing campaigns and makes them more efficient and successful. The platform also enables users to create engaging email content. You can send surveys, engage with your target audience and manage your subscriber list with very little effort.

If anything else, the use of iContact email marketing solution might help to expand your pool of potential customers. And if that is the case, it’s definitely worth checking out.

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Email Marketing Market Radar

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iContact Product Overview


Languages: English

Email Marketing Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in May 2020.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...

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Compare Pricing

iContact Pricing Plans

500 Subscribers

$14.00
user(s) / month
  • Drag and Drop Editing
  • A/B Testing
  • Reliable Sending
  • List Management
  • Autoresponders
  • Mobile-focused Design
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • PDF Links
  • API Support

2,500 Subscribers

$32.00
user(s) / month
  • Same features for all basic plans

5,000 Subscribers

$52.00
user(s) / month
  • Same features for all basic plans

10,000 Subscribers

$79.00
user(s) / month
  • Same features for all basic plans

15,000 Subscribers


Contact us for pricing.
  • Same features for all basic plans

Other pricing information:

15% discount on yearly prepaid plans

Plans starting from: $14.00/month Credit card required: N/A

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iContact User Reviews

Average User Rating:
4.35/5 based on 362 user ratings.
Your Rating:

Sentiment Scale
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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated iContact over time. It shows how existing users see iContact with regards to its usefulness, ease of use, value for money and customer service.

Overall
8.7/10
Arrow Left Recent Older Arrow Left
Usefulness
9.3/10
Ease of use
8.0/10
Value for money
8.7/10
Customer service
8.7/10
User profile picture

"iContacts user friendly and efficient"


What do you like about iContact?

I like that iContact allows my team to send out targeted emails to our contacts and leads. Its ease of use and great template designs have saved us time in creating effective campaigns. The integration with Salesforce has also been extremely convenient and good for keeping track of how many times we've reached out to leads.

What do you dislike about iContact?

Though simple, the interface could use a slight makeover and upgrade. Customization in creating your own template has proved difficult and frustrating.

What have you been using it for and what problems did iContact solve?

We've been using iContact for email campaigns, and it has helped create a buzz with our customers and leads about upcoming webinars and events.

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
3/5
Customer service
User profile picture

"IContact allows us to save time when we design an email."


What do you like about iContact?

In general, IContact is a very flexible tool. Working with the program is simple and creating an email is a fun and efficient experience. It allows us to design newsletters, advances on each product we offer, new releases and special announcements according to the date (Christmas, Halloween, Earth Planet Day or some other event). The technical support team has treated us very well when we have requested it, providing concrete and timely responses. In the same way we can say that the price of the software is competitive and even lower than that of other services of this type in the market.

What do you dislike about iContact?

We have had failures regarding the automatic reformatting of the templates in some cases. Thus, a newsletter that looks one way on the computer is seen differently on a mobile device. This was a failure we reported and was resolved with the necessary guidance.

What have you been using it for and what problems did iContact solve?

IContact has allowed us to develop quality work when designing emails that we share with our clientele. Its templates allow you to save a lot of time and also obtain professional level results. The whole team quickly adapted to this software and we have really taken full advantage of this tool. We are very satisfied with this program.

4/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"IContact is our favorite software when it comes to email marketing."


What do you like about iContact?

What I like most about this program is that using it is really easy. It allows me to send unlimited emails, which is undoubtedly an advantage over other softwares that are more restrictive in this regard. If we talk about the technical service that it offers, it is one of the best because it offers several channels for requesting help through email, a live chat or a call. I think the price is competitive and very accessible. IContact really offers a great alternative at a low cost.

What do you dislike about iContact?

Some of our contacts have mentioned to us that certain emails that we send end up in the spam folder which undoubtedly becomes a problem at the moment of being effective with each campaign we launched. I think you should review this because other colleagues have told me that the same thing happens to them.

What have you been using it for and what problems did iContact solve?

The greatest benefit that IContact has given us has undoubtedly been to achieve greater impact through email with each of the campaigns we design. It has been very easy to work with this software based on its templates that help us save time and in a matter of minutes allows us to have the work ready. The price we paid for this program was more than reimbursed with the excellent service that we now have at our disposal

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
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