Adversus is a cloud-based solution that assists businesses that regularly handle and make many outbound calls use automated dialers to help optimize their work process and thereby improve productivity. Businesses, particularly call centers and those involved in communications and telemarketing, use this software for getting in touch with customers and potential clients.
Adversus also performs other tasks and processes, specifically those related to customer relationship management. As CRM software, it helps businesses facilitate fundraising, lead management, appointment setting and payment scheduling, among others. Any task involving email distribution, cold calling and call recording can be handled well by Adversus.
Catering mostly to small and medium businesses, Adversus also allows its users to monitor the activities of agents as well as the performance of campaigns. It does not only automate workflows, it also customizes business operations to help improve the company’s customer engagement, flexibility, efficiency and profitability.
Adversus also helps businesses and managers keep track of agents’ performance. The software is capable of recording conversations. As such, users will also be able to validate details and information.
Adversus Features
The features that come with Adversus are one of the reasons why it provides seamless service to businesses. Their most important features include:
Campaign management module
This feature allows you to create campaigns and leads that will help optimize the flow of your calls. It automates contacts so you’re guaranteed that only the useful, high potential ones are attended to. It’s easy to use, as all you need to do is decide on a name for the campaign and put in the essential lead data, such as email, name, address, status and phone number.
You’ll then be able to choose whether to use the predictive, progressive or manual dialer. A predictive dialer is designed to call various leads simultaneously—and normally more than the usual number of agents who are available. A progressive dialer, on the other hand, makes the call on behalf of the agent—but the agent should be prepared to answer it.
For the manual dialer, customer details need to be entered first before the call can be made. Once the call is finished, the agent has to manually end it.
Adversus’ campaign management feature allows call recording, inbound return calls, automatic SMS and email and a flexible call strategy. It also features integrated calendars.
Lead management
This Adversus feature is used for monitoring leads as well as for determining which ones are the most promising or of the best quality. With this, it will be easy for you and your agents to pick out the leads that matter. With richer lead data, you’ll also be able to improve your KPI or key performance indicator.
The lead management feature allows you to work on multiple campaigns using the same leads, export and import from all formats, set up an unlimited number of data fields and make use of segmentation tools.
Journeys
Journeys is one of the most important features of Adversus. It is used to integrate and automate workflows so your leads are highly optimized. You can use this feature to follow up on leads, particularly the ones that were uninterested when the agents first called. With this information, you can provide more interesting offers that can convert these leads and get more positive feedback.
With Journeys, you and your agents can work with third-party systems, use customized data for emails, benefit from smart filtration reports, add or hold back future actions and create lead journeys according to your preferences.
Statistics, reports, analytics feature
This feature allows you to efficiently monitor the activities in all the campaigns and projects, and across all departments. You can use a variety of reporting tools. There are six categories that you can use to get all the analytics, statistics and reports you need.
If you want real-time data, you can get this from the Dashboards. These will give you a peek into statistics and details that can give you an idea of the agents’ performance.
The Reports category will show you major information about relevant numbers—hit rate, successes and calls, among others.
To get live updates about your agents’ activities throughout the day, you can use the Live category. It’ll allow you to talk to your agents even when they are in the middle of calls (so you can give them prompts or directions). Likewise, Live also allows you to listen to leads conversations.
If you want efficient information about your call agent’s sales performance, you can head over to the Sales category of the Analytics feature. This is especially useful if your campaigns involve a list of products.
The SMS Activity function will provide you with access so you can check previously sent SMS. You can get information—including those that are already seven days old.
Lastly, there’s the Email Activity category that gives you the opportunity to track emails, even those that were sent seven days ago.
Organization
This feature will let you make user groups for your agents and customers. You’ll be able to add role-based permissions to these. Likewise, there will be specific modules that your employees can easily access.
Other things that you can do include making customer profiles, easily organize teams and projects and work with subcontractors and create profiles for them. Likewise, this feature will also allow you to protect private and sensitive data.
SMS and email
Your lead management tasks will become more efficient and effective as it provides features that allow you to use triggers and lead data as the basis for sending emails. As such, every successful lead that is identified is equivalent to automated welcome emails and SMS. Triggers can pertain to requirements, segments, meeting invitations and behaviors.
Additionally, there’s no limit to the number of SMS templates and emails that you can create.
Integrations
Adversus works with several third-party applications, including Office 365, Salesforce, Slack, Zendesk and Zapier.
Adversus Benefits
All the features that come with Adversus offer a lot of benefits not only to small and medium-sized ventures but to all types and sizes of businesses.
The main benefits of using Adversus include:
Improved lead generation and call flows
One of the features that Adversus offers is call tracking software, which helps businesses come up with better marketing strategies and, ultimately, improve lead quality and optimize their landing pages.
In addition, Adversus also optimizes call flows, one of the most important factors of successful lead generation. You are able to monitor and manage calls and even record them, so you can get reliable information for your campaign. This information can then be used to come up with efficient strategies not only for lead generation but for the entire campaign as well.
Improved conversion rate
Adversus’ call tracking features allows you and your agents to do a variety of tasks that can help improve overall performance. Essential information such as customer behavior and buying and browsing history helps improve sales and marketing effectiveness and efficiency. Therefore, it will then be easier for them to convert leads and turn callers to buyers.
Gather valuable customer data
Call tracking, which is a major feature of Adversus, is one of the best ways to gather information and feedback about your customers and potential clients. You’ll be able to collect data about how they feel or what your opinions are about your products and services. This can happen when a customer gets in touch with somebody from customer service, where Adversus monitors and records calls.
Everything that you’ll get from the recorded conversations will give you insights about your products and services. These include not only positive but also negative data that you can use to get into action and determine where your business is going or what can be done to achieve your company’s goals.
High availability and customer support
Adversus promotes a service experience uptime of 99.99% of the time, which is great for businesses that operate 24/7 operations for their call centers. They also provide support via a team that can provide assistance through phone calls, chat, and email.
Various solutions available
Adversus provides solutions for sales and fundraising, appointment scheduling and service calls, meaning that whatever the needs of your business operations are, you can be assured that there is a solution for you.
Adversus Pricing
Adversus offers annual and monthly pricing packages that are further divided into two plans.
If you choose the Adversus Annual billing package, you can sign up for the plan created for small and medium business for $90 per user per month. You can check out if this is the right one for your business by signing up for a free trial.
Option number two is the Enterprise plan, which is ideal for larger businesses that carry over 20 licenses. The plan price is not indicated on their website, so you’ll have to get in touch with Adversus representatives to get the details.
Under the Monthly billing package, you can choose the $100 per user per month plan for small and medium businesses or, if yours is a larger company, the Enterprise plan, which comes with customized pricing.
Annual billing plans offer free telephony to Denmark while monthly-billed plans allow users to make free calls to the US, the EU and Canada.
Conclusion
Adversus provides users with a comprehensive, feature-rich platform that helps give greater insight into call operations and analytics, improve and automate call processes and help manage every step of the customer journey through intuitive features. Adversus innovative software solution helps organizations of all sizes and from all industries improve their outbound call operations.
