Call Tracking software helps organizations measure and track the effectiveness of inbound and outbound phone campaigns. This type of software helps agents identify phone leads instantly and track which ads, channels and campaigns result in the most phone leads. Call tracking applications can provide dynamic phone numbers to help you measure the effectiveness of all your campaigns. These platforms are most frequently used by marketing teams to better measure the success of specific marketing campaigns. Call tracking software can integrate with reporting and advertising tools as well with existing CRM software to successfully log and track leads.