Lead Generation Software Industry Overview

Best Lead Generation Software 2020 - Market Radar™

The software landscape for Lead Generation is comprised of vendors that offer a broad range of lead generation solutions. Most of them focus on expanding the scope of your business by initiating contact with potential customers and prospects who may have an interest in your products. They also provide valuable information that will help with the sales cycle, such as lead contact information.

The Lead Generation market is growing at a substantial rate and continues to drive new business as businesses and marketers alike look for new ways to find and reach buyers. Generally, the Lead Generation market is dominated by vendors that offer full-stack solutions that can include customer relationship management (CRM), marketing automation, and website building.

The market is led by Leadpages, which has expanded upon its lead generation capabilities with solutions for landing page building and email address collection. Vendors in the Crozdesk market radar that aim to distinguish themselves offer more advanced features. Top Lead Generation features can include, customizable dashboards, email personalization, A/B testing, utilization of artificial intelligence to predict lead behavior, and streamlined workflows that can be incorporated easily into numerous teams.

In conjunction, the market Crozdesk Market Radar™ also reveals a balanced and competitive market, with vendors spread across all of the categories, and a high number of challengers offering niche solutions, such as website visitor tracking and page-level targeting.

Feature Comparison

The table below compares the features of the top-ranked Lead Generation software products side-by-side.

  • A/B Testing
  • API
  • Audience Targeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Ad...
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
Autoklose

Autoklose

93%
Crunchbase Pro

Crunchb...

92%
LeadFuze

LeadFuze

92%
123FormBuilder

123Form...

92%
Survicate

Survicate

90%
CloudSponge

CloudSp...

90%
Snovio

Snovio

89%
Klenty

Klenty

89%
GetSiteControl

GetSite...

88%
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