Inspectlet

Inspectlet is a smart user behavior tracking solution that allows you to record and analyze user sessions and capture meaningful insights through dynamic heatmaps, form analytics, and feedback surveys.

Inspectlet is equipped with a wide variety of tools designed for capturing and analyzing data related to user activity and behavior on business websites. It allows you to record videos of your visitors’ actions as they explore your website. You can record and view everything they do, including every mouse click, movement, scrolling, and key press, on your website. The software also gives you an idea of which areas of your website are getting the most attention. This is quite useful for webmasters, as the information allows them to monitor and analyze the activities and behavioral patterns of visitors on their website.

As a web analytics solution, Inspectlet is mostly geared towards web and user experience analytics. It’s designed to help users improve their understanding of site visitors’ behavior from their unique point of view, which can result in more effective optimization and improvement of the website browsing experience. This software solution is not only useful for capturing new leads for marketing teams, but it can also help increase the conversion rate of any business.

Inspectlet is capable of providing you with conversion funnels, which effectively give you actionable insights into how your site visitors complete specific actions, such as filling out a form, browsing and purchasing a product or service, etc. The web analytics software also gives you the ability to identify specific aspects of your website that attract the most attention using eye-tracking heatmaps. This will also tell you which areas of your site receive little or no attention at all from visitors. Scroll heatmaps are available to give you an idea of how deep or how far your visitors would normally scroll down on any of your pages before moving on.

Inspectlet Features

Inspectlet specializes in the analysis of user behavior and experiences when visiting websites, so it’s perfectly suited for individuals and teams that are interested in lead generation and conversion tracking, i.e. online marketers and sales teams. This is a useful tool for determining how many website visitors are signing up for a free trial of the service you’re offering, knowing how many leads are being generated by filling out an opt-in form on one of your landing pages, and figuring out how many of your visitors go on to buy one or more of your products.

This web analytics software is equipped with a variety of features and tools, such as session recording, A/B testing, dynamic heatmaps, feedback surveys, form analytics, and error logging. When you first sign up for an account or a subscription, you’ll be provided with  JavaScript code that you can then add to your business website and landing pages. This code is what gives the tool the ability to record the activities and actions of visitors on any of your pages. The following are some of the other key features of Inspectlet web analytics software:

Eye-tracking heatmaps

Contrary to what most people might think, eye-tracking heatmaps use mouse movements to determine which area of the web page the user is viewing. This particular strategy is derived from a paper published by the Association for Computing Machinery in New York, which states that there is a high correlation between mouse and eye movement. Simply put, there is a high likelihood that the visitor is looking at the area of the page where the mouse pointer is sitting or hovering.

As stated before, this feature allows you to monitor what parts of your website are attracting the most attention. 

Click and scroll heatmaps

In addition to eye-tracking heatmaps, Inspectlet also offers two other heat map visualizations: click heatmaps and scroll heatmaps. While eye-tracking heatmaps allow you to analyze your visitors’ attention on a particular page through their mouse pointer movements, click heatmaps provide you with information regarding the areas or parts of your website that are getting the most clicks, which include links, ads, banners, images, etc. Scroll heatmaps, on the other hand, let you visualize your visitors’ interest in your website content and other materials. It lets you see the depth to which your visitors are scrolling through your pages.

Session and individual user tagging

This is quite a one-of-a-kind feature in that it gives you the ability to tag or mark specific sessions and/or individual users, so your team can contact them at a later time. It uses the JavaScript tagging API that is provided by Inspectlet once you create an account. It lets you assign different meta-data fields, like an email address, to identify actions as well as tag individual users and/or sessions. A good example of how to use this function is when you’re viewing a session recording of a particular lead or visitor operating under a specific email address or ID. You can mark the user with a simple line of code, and you can view their actions the next time they visit your website.

This approach gives you and your team valuable insights into the efficiency of your web pages, especially if you’re trying to determine whether or not your modifications have made an impact on the behavior and experiences of your visitors. This function not only allows you to recognize potential leads and individual site visitors, but it also gives you the ability to identify opportunities and capture interesting events that occur on your pages.

Inspectlet Benefits

Inspectlet is a valuable tool for people who want to capture and learn important details about their website by tracking the actions and behavior of the visitors themselves. Website visitors are leads that have great potential to become paying customers, making this software a valuable solution for marketing professionals and sales teams. With this tool, users can see exactly what visitors are doing on their website, what they’re looking for, and what keeps them coming back.

Inspectlet provides best-in-class website heatmap visualizations, such as eye-tracking (mouse movement) heatmaps, click heatmaps, and scroll heatmaps. It utilizes a simple line of JavaScript code that you can copy and paste to your website, giving you the ability to keep track of site visitors in real-time. The system records and relays the visitor activity information to its servers, and the collected data is then compiled and delivered to you as easy to understand web analytics data.

This web analytics software features a dashboard and user interface that are fully customizable, robust, and quite intuitive. It has a screen capture tool that records every activity and event that occurs with each visit by a potential lead, tracking their mouse movements, clicks, scrolling patterns, and even their keystrokes. As previously stated, studies have shown that eye and mouse movements are correlated, which means you can easily figure out what your visitors are looking at with great specificity by tracking their mouse movements. Inspectlet utilizes a couple of different techniques for screen capture, so it works on more sophisticated websites.

Inspectlet’s advanced filtering features empower you to easily identify and tag the specific users or visitors that you wish to keep track of. The software is also equipped with a funnel analysis tool that allows you to determine how and when interactions occur on your web pages. For instance, the funnel analysis solution can identify and show you which of your visitors added a product to their shopping cart, which visitors completed the transaction, and which ones did not proceed to the checkout process.

The tool also lets you specify which visitors to focus on by filtering for different unique actions, like those who clicked on a specific product or pressed the play button on a video, for instance. The bottom line is that Inspectlet is a robust and fully capable web analytics platform that offers top-tier website heatmap visualizations, along with other useful tools and features that greatly benefit eCommerce websites, webmasters, marketing professionals, and sales teams.

Inspectlet Pricing

Inspectlet is available for free with five premium subscription options to choose from: Micro, Startup, Growth, Accelerate, and Enterprise. There are two billing options available: monthly and yearly, with the latter billing cycle providing customers with a 15% discount. 

The following values are based on the monthly billing cycle:

The free version is free forever. This option is good for one website and gives you up to 2,500 recorded sessions and A/B visitor testing per month. Inspectlet Micro is the cheapest option available among the premium plans, starting at $39 per month. It can monitor one website and offers up to 10,000 recorded sessions and A/B testing per month. The Startup package is worth $79 per month, Growth is at $149, Accelerate is at $299, and Enterprise will cost you  $499 per month.

Conclusion

Inspectlet is a reasonably priced and useful web analytics solution that benefits a broad range of users, from individual blog sites to large eCommerce websites. With multiple subscription packages, from the completely free plan to the highest tier Enterprise package, there are plenty of options to choose from, depending on your specific requirements. It’s easy to implement and quite effective once you learn to capitalize on the insights provided by the system.