Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price.
Hotjar's behavior analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.
- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Understand the reasons behind behavior with Surveys and Incoming Feedback
Hotjar takes analytics a step further by giving you real user feedback, so you can hear in your users’ words why they behave a certain way on your site.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
Hotjar currently scores 90/100 in the Web Analytics category. This is based on user satisfaction (88/100), press buzz (65/100), and other relevant information on Hotjar gathered from around the web.
| The score for this software has declined over the past month. What is this? |
Heatmaps
Feedback and Exit Polls
Conversion Funnel Analysis
Form Abandonment Analysis
Visitor Session Platback
Proactive Chat
Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in March 2026.
Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...
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I like that I can use it for free and get enough data on a free plan to actually make conclusions based on the data I get.
It's very user-friendly, relatively easy to set up via GTM.
Some of my pages weren't rendered properly, I could still read the data but in some places, there are confusing overlays because of this.
Conversion rate optimization of the website and landing pages. I analyze heatmaps provided by hotjar to see which parts of the page perform better or worse and make corrections based on that information.
