An Overview of Yodle Marketing Automation Software Solution
Yodle is an online marketing solutions provider that caters to small- and medium-sized businesses in different industries. They help businesses and organizations get better online presence through local search engine optimization (SEO), social media and more.
Yodle offers its Marketing Essentials, a comprehensive and fully integrated online marketing platform specifically designed for SMBs. They help design, manage and promote business websites that are desktop and mobile-optimized, ensuring solid online visibility in the top search engines like Google, Yahoo! and Bing.
The platform also facilitates other marketing processes like creating a Facebook business page to help ensure your company’s social media presence, email marketing to help you stay connected with your target audience, customer review collection so you can place them on your website and the syndication of special offers to make sure your target customers are always interested and engaged.
How the Yodle marketing automation software solution works
Yodle is an online marketing software solution that aims to improve as well as sustain the online visibility and presence of small- and medium-sized businesses that are otherwise unable to afford ultra expensive advertising campaigns and third-party online marketing agencies. Yodle’s Marketing Essentials is designed to provide the most effective and sustainable marketing strategies available while maximizing the customer’s return on investment (ROI).
Businesses and organizations looking to reach out to new customers and grow their client base can take advantage of the tools and services offered by Yodle. Their Marketing Essentials platform is a feature-rich online marketing solution for businesses of any size in any industry. It covers a wide array of online marketing processes like website development, web hosting and monitoring, SEO, email marketing, customer reviews, social media promotion and local SEO and placement.
The service specifically targets small business proprietors who do not have the time or the expertise to develop and oversee a fully functioning business website. However, Yodle goes beyond simply creating and maintaining your website. It also takes care of all the different activities and processes needed to maximize your returns. After all, it is one of the main reasons why you invested in having a business website in the first place.
Yodle’s Marketing Essentials is a fully integrated online marketing package that allows businesses to connect with new and existing clientele over the internet. And this is done through a variety of features and tools that come with the package.
The Yodle dashboard
Online marketing professionals use a wide variety of tools on a daily basis, from email automation solutions and social media tools to content management platforms and web design applications. And they often deal with complex software solutions that have varying degrees of difficulty. This alone can overwhelm any business owner who still has to manage different aspects of his or her business.
This is where the Yodle dashboard can make a tremendous difference in your online marketing activities and processes. The Yodle dashboard integrates a number of online marketing tools into one single location, accessible anywhere, anytime and using any device with internet connection.
Using this system, users are able to send out email campaigns, promotion letters, thank you messages and even send out requests for customer reviews. Also, they can upload photos or infographics on their Facebook page, update website information and create personalized promo materials for their customers.
Website optimization and local SEO
Website design is one of the key components of a successful and effective search engine optimization strategy. It is the first thing SEO professionals always look at when optimizing websites for search engines. Nowadays, search engines like Google are kinder to websites that are responsive and are optimization for different devices and screen sizes.
This is what Yodle’s Marketing Essentials software solution delivers. When you avail of the service, one of the first things you get is a website that is well-designed and responsive to different devices, be it a tablet, smartphone or the traditional laptop computer.
In addition to providing a responsive business website, Yodle also takes extra steps to ensure the visibility of your business on local searches. This is where local SEO comes in. Yodle submits your website to online map services like Google Maps as well as to more than 50 business directories so customers can find your business a lot faster and easier.
Email and social media marketing
Yodle wouldn’t be much of a marketing solution without integrating both email and social media marketing, especially since these are among the most common communication channels preferred by the majority of consumers today.
Yodle’s Marketing Essentials provides businesses the help they need to build customer relationships and efficiently manage their email campaigns and stay connected with their audience. From the Yodle dashboard, managers and business owners can create, customize and sand various types of emails, newsletters, reminders and appointment confirmations.
And to help improve your brand’s presence on social media, Yodle can help set up a professional Facebook fan page for your business, which is automatically updated with content, including special offers, photos, positive reviews and other materials relevant to your target followers. All this is done through the system’s dashboard.
The benefits of the Yodle marketing automation software solution
Yodle’s Marketing Essentials is easy and effective. Those are probably the two most basic advantages the platform has to offer its users. With this solution, you have everything you need to find new customers, manage existing ones and boost your online presence, all in one fully integrated package.
The ease-of-use on this software platform is quite impressive. It doesn’t require the user to be well versed in software programs. Even the least tech-savvy individual can understand the basic concepts of the solution without extensive training. This is because everything is already setup for users, everything is well laid out and synchronized for efficiency and to maximize results.
You can easily implement the system and automatically connect with more local customers in the least amount of time. And save on personnel training and deployment costs while you do it.
With Yodle, your brand has a strong presence on the web through a well-designed and professionally optimized website. Your customers are able to find you a lot more quickly as your online visibility consistently grows. And regardless of what device your consumers are using, be it a smartphone, tablet or a laptop, your business website is always accessible as it is optimized for mobile as well.
If you’re operating a local brick-and-mortar business, your customers are able to locate you more easily with local search placement and local SEO. Your business info gets listed on Google Maps, business directories and other data sources that are accessible to your target audience.
Grow your social media presence with a professionally-made Facebook business page where your target customers can conveniently reach you, review your products and/or service, make suggestions and engage with your brand. The content on your Facebook page is constantly updated with special promos, photos and other materials that are useful and relevant to the needs of your customer-base.
Get your email marketing up and running and connect with your customers on a regular basis. Inform them of new products and /or service, special offers and holiday discounts. Build a solid and lasting relationship with your consumer-base through effective and well-thought-out email marketing campaigns.
Pricing for the Yodle marketing automation software solution
Pricing for Yodle’s Marketing Essentials is not available to the public. You may visit the vendor’s official website to ask for a free quote or contact them directly by telephone. The contact numbers are available in their website as well.
Conclusion
If you’re a small business looking to expand your customer-base through online marketing and social media, Yodle offers a wide variety of services and features through their Marketing Essentials platform which is quite reliable and effective.
But just like everything out there, every software solution, every product and service, there are pros and cons one has to consider. And the only one who can figure that out is you, the business owner, and how you want to approach your online marketing campaign moving forward.
