ActiveCampaign

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What is ActiveCampaign?

"ActiveCampaign is a powerful and easy-to-use marketing automation, email marketing, and sales/CRM automation platform."

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Automate your marketing using personal and behavioral data about your contacts.

Close deals faster with our refreshing new take on customer relations.


ActiveCampaign scored 92/100 in the Marketing Automation category. This is based on user satisfaction (92/100), press buzz (55/100), recent user trends (rising), and other relevant information on ActiveCampaign gathered from around the web.

The score for this software has declined over the past month. What is this?


ActiveCampaign Awards

ActiveCampaign Email Marketing Software Award 2020 ActiveCampaign Marketing Automation Software Award 2020 ActiveCampaign Email Marketing Software Award 2017 ActiveCampaign Quality Choice Badge 2020 ActiveCampaign Trusted Vendor Badge 2020
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ActiveCampaign Review

Editors' Review by the Marketing Automation Software Review Team

Review of ActiveCampaign marketing automation software and CRM solution

ActiveCampaign is an integrated marketing automation and customer relationship management (CRM) software solution developed for small- to medium-sized businesses in various industries. It combines different elements of business marketing into one cohesive and easy-to-use platform loaded with a plethora of features.

Although the software solution is rooted in email marketing, it has evolved into a comprehensive marketing software and CRM solution designed to help SMEs and organizations not just with building their contact lists, but also to create professional emails, manage campaigns effectively, monitor customer behavior and measure the performance of their marketing campaigns and strategies.

ActiveCampaign at a glance

With this marketing automation and CRM software, marketers can effortlessly create professional and engaging emails, leverage social media as a viable marketing strategy and gather complete and accurate information about their contacts. The service also enables users to tap into marketing automation technology, which was previously unattainable for the majority of small business owners and entrepreneurs.

ActiveCampaign offers a packed suite of well-designed programs meant to help you, the business owner, grab the attention of your target audience, engage potential customers and convert them into loyal paying patrons.

The solution provides users with a sundry of useful tools designed to make marketing and CRM easier and much more efficient, from acquiring new contacts all the way to the post-sale processes. The platform provides its users great value in various aspects of marketing and business management.

ActiveCampaign Review

The benefits of ActiveCampaign

One of the best aspects of ActiveCampaign is it can seamlessly integrate with more than 150 applications and existing services, ranging from accounting applications to analytics. Here are a few of the core benefits of ActiveCampaign that makes the software solution the ideal choice for most businesses:

User-friendly automation builder

When it comes to marketing automation, a lot of marketers and small business owners are reluctant to utilize the automation programs available to them simply because it’s confusing or too difficult to use. This is not the case with ActiveCampaign and its intuitive automation builder.

The system’s automation builder works as a drag-and-drop flowchart tool that allows users to create robust automations effortlessly and conveniently with minimal training. It is specifically designed to facilitate the work you’re trying to accomplish instead of getting in the way because of complex technicalities.

Event tracking capabilities

The Event Tracking feature allows users to determine specific actions your contacts have taken as they are communicated directly to the system. The information taken from these actions are then leveraged to create highly personalized marketing campaigns. This allows users to be more proactive in their marketing approach.

Sales CRM function

The user-friendly automation programs that come with ActiveCampaign are not limited to marketing automation alone. In fact, the utility of these tools extends further into customer relationship management (CRM). The goal is to have a seamless transition from marketing processes all the way to sales.

Email split testing feature

ActiveCampaign comes with an advanced email split testing feature that enables users to test various elements in their email marketing, such as sender information, subject lines and email content. Send out different email versions to see which ones work and which ones don’t. The winning version, of course, is what you send out to the rest of your contacts.

Advanced lead scoring capability

Having the ability to create unlimited lead scores with unlimited rules provides users the flexibility and control they need in order to prioritize specific leads for any criteria. The lead scores can be utilized to initiate marketing automations that are distributed to the sales team.

ActiveCampaign Pricing Plans

ActiveCampaign offers four reasonably priced subscription packages paid on a monthly basis.

ActiveCampaign Lite – $17 per month

  • Unlimited sending
  • Email marketing
  • Send newsletters
  • Marketing automation
  • Chat and email support
  • Up to 3 users

ActiveCampaign Plus – $49 per month

  • All Lite features
  • CRM with sales automation
  • Contact and lead scoring
  • Custom user permissions
  • Custom domain
  • Custom branding
  • One-on-one training
  • SMS marketing
  • Up to 25 users

ActiveCampaign Pro – $99 per month

  • All Plus features
  • Site messaging
  • Attribution
  • Up to 50 users

ActiveCampaign Enterprise – $149 per month

  • All Professional features
  • Custom mailserver domain
  • Dedicated account rep
  • In-depth onboarding
  • Free design services
  • Free social data
  • Phone support
  • Uptime SLA
  • Unlimited users

*If you opt for an upfront payment for one year, you will be eligible for up to 15% discount.
*ActiveCampaign offers up to 20% discount for non-profit organizations.
*Visit the vendor’s official website or contact them directly for more info on the price rates.

Conclusion

ActiveCampaign comes with a wide range of features that enhance its overall value and utility. Much of its programs are invaluable in the marketing automation and sales CRM processes. If you find that your business is lacking in these areas, you should definitely check out ActiveCampaign.

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Marketing Automation Market Radar

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ActiveCampaign Product Overview

  • ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation.

  • You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

  • Automate your marketing using personal and behavioral data about your contacts.

  • Close deals faster with our refreshing new take on customer relations.


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Marketing Automation Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in May 2020.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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ActiveCampaign Features

  • 2-Factor Authentication
  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • SMS
  • Call Tracking
  • Click-to-Dial
  • Net Promoter Score
  • Sales Automation

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ActiveCampaign User Reviews

Average User Rating:
4.59/5 based on 3375 user ratings.
Your Rating:

Sentiment Scale
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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated ActiveCampaign over time. It shows how existing users see ActiveCampaign with regards to its usefulness, ease of use, value for money and customer service.

Overall
9.1/10
Arrow Left Recent Older Arrow Left
Usefulness
8.9/10
Ease of use
8.9/10
Value for money
9.1/10
Customer service
9.3/10
User profile picture

"Agility in the CRM service and active campaign"


What do you like about ActiveCampaign?

It is an automation tool in the essential marketing management, it is part of my daily life thanks to its easy adaptation to my system and its flexibility in its adjustments. It indudes active campaign actions where digital marketing is of work such as templates and simple forms. On the other hand it allows a connection between colleagues and potential clients, it is possible to improve communication between members of the work team to carry out a more organized marketing management and with customers thanks to sales channels and sending automated emails for a more response fast and efficient. The newsletter and reports are detailed and specify every step I am taking in my work. It is possible to integrate it with other software to perform a joint work of accounting and billing.

What do you dislike about ActiveCampaign?

I have certain problems with the emails I need to send, filtering does not allow me to send emails as required; On the other hand, the forms that customers fill out could be more complete, detailed and with better quality. The price can be a bit high, it cloud be better adjusted to the tools and features it offers. I can highlight customer service, it does its job very well and always tries to make my experience in the software comfortable and fluid.

What have you been using it for and what problems did ActiveCampaign solve?

I discovered that the solutions that ActiveCampaign broght me, no other software did. With is use, it largely covers many aspects of marketing management, we improve promotions and sales, the knowledge of the account registration and the comments of each client, the improvements in my company's CRM system, simplicity, efficiency and agility in every commercial work we do. We got more than we expected, we were rewarded and now we are more than grateful to ActiveCampaign, nothing better than the satisfaction of all our customers.

4/5
Usefulness
4/5
Ease of use
3/5
Value for money
5/5
Customer service
User profile picture

"One of the best platforms to manage massive marketing mail"


What do you like about ActiveCampaign?

I like it because it is a channel for the generation of massive leads email marketing. That's why it is popularly included with marketing automation tools, its email lead generation process happens through four fundamental functions: Mail Marketing, Marketing Automation, Sales and CRM, and Messaging, its dashboard is quite complete and intutive, Active Campaign takes care of all the work and other additional work, almost without intervention, except the initial information loaded. If you know how to take advantage of the program:
It can help in the process of motivating and convincing customers to go from being potential customers to real customers.
Strengthen the relationship with clients and their commitment to the relationship you are proposing.
Your greatest advantage is the visual automation editor with which you can establish e-mail flows that no other provider can match.
Another option with which this program facilitates life is the segmentation of subscriber groups using tags or distinctive features under which to create a group, with which I can establish very property separate interest groups within your subscribers and send accurate messages to each of your potential customers. Presumably, this last feature is fundamental to any effective marketing campaign that seeks to individualize proposals and fine-tune them for each target population.
Precise and effective sales filters can be created.
It is a good tool to launch sales campaigns.
He examined the different elements of this application in search of its value and potential for your commercial purposes.
On the ActiveCampaign website, you can choose between a free and a paid account.
If you choose to get to know the platform first before buying a payment plan, click on the "Try it for free" button. This allows you to have a 14-day free trial.

What do you dislike about ActiveCampaign?

Unfortunately, the size of the companies admitted is quite limited. While ActiveCampaign provides a Business plan for bulk users, its capabilities would hardly match the broad and constantly changing needs of large enterprises, making it very limited. The CRM service is expensive, although it is not required initially.
There are some difficulties with the text editor, but they are improving it.
With so many features you sometimes don't know about very good alternatives, but all these features that put you at a disadvantage is not even the slightest in terms of their advantages which are greater.

What have you been using it for and what problems did ActiveCampaign solve?

I can make filters for my campaigns using as criteria the labels I have introduced or the lists created, in a similar way to the simple procedure I can use in a spreadsheet like Excel to make filters: just go to the menu and choose the right button: filter with label, filter by list or filter by status.
In the central part of the dashboard I found the active contacts, that is, who really reads the emails I am sending.
They are organized according to their activity with your projects: I can see the contacts that have been interacting more with my electronic marketing, which is an important indicator of motivation to purchase. Already identified with the help of the program, I may decide to give them personalized attention to broaden their motivation.
Another action that makes it easier for me to organize and manage my campaigns is to select multiple contacts to create a list, add them to an existing list or put a label on them.
A complementary way to manage my lists is to import and export the contacts. For example, I can export my lists of buyers to Facebook, to create segmented groups with specific conditions to advertise on this social network.
I can also do the reverse: a case would be to import your email contacts to Active Campaign. What I can do in this program with my contacts is much higher than what I usually see.
ActiveCampaign shows me your picture, the tags and lists in which I have included it and, using different sources of information, shows me your profiles in the social networks in which you are registered. I can even see the pages he has visited between what he has sent.

4/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Excellent active campaign with ActiveCampaign"


What do you like about ActiveCampaign?

It is an incredible tool that automates marketing management. It fulfills the functions and requirements that we need in our work, the whole of its integrations allows to make the work easier and without having to look for anything in other programs.
The interface is complete, has a design and innovative tools. Your CRM system helps us to do a better job with each of our clients. Along with this, contact management and the automation of our emails help us get closer to our customers and be able to carry out an appropriate active campaign.

What do you dislike about ActiveCampaign?

It is a complete platform and this implies that it has a quite complex learning curve, however, with dedication and help of customer support, it is possible to manage and know better how each of its tools and functions are used.

What have you been using it for and what problems did ActiveCampaign solve?

It has brought us benefits in the automation of marketing work, now we have greater accessibility to the entire CRM system from a single vision, making all the work much easier. The active campaign will become more effective thanks to the automation of emails and how easy it can be to do all our work in just a few steps. It saves us time and money, by requiring less staff in the active campaign work and thanks to the automation capacity, we do everything much faster and with a high quality.

4/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

" Perfect for any business owner"


What do you like about ActiveCampaign?

It is very intuitive: Edit the templates was very easy.
The HTML editor is in the template editor, so users with more technological knowledge have unlimited possibilities when editing any template in HTML mode. Despite this, everything is very easy to find and use for a rookie.

What do you dislike about ActiveCampaign?

The designs of their templates are simpler and simple, not to say ugly, than other software, for example MailChimp that has stood out for its beauty when sending a message.

What have you been using it for and what problems did ActiveCampaign solve?

With ActiveCampaign I was able to quickly create a flow of automatic emails in a simple way and the best thing was that it gave me a preview of the flow and quickly detect any incongruity of conditions, emails that do not fit in the sequence, to improve my work.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Amazing tool for business"


What do you like about ActiveCampaign?

I like the fact that it is easy to use and create complex automations at the best price and with a great capacity for delivery. The board is very intuitive. It has unique characteristics that take it to another level. ActiveCampaign is very different from the rest of its competitors, the ability to automate your email campaigns at full speed. The cost is also a reference among its competitors, this tool is quite viable to implement in your business.

What do you dislike about ActiveCampaign?

The only aspect I do not like about ActiveCampaign is that it does not allow me to save my credentials and I have to log in every time I go to the tool. It is a bit akward.

What have you been using it for and what problems did ActiveCampaign solve?

This tool has satisfied my needs regarding email marketing, it is very reliable. In addition, it has the possibility of a good integration with third-party tools that allow a better and greater flow of understanding.

4/5
Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"CRM system and email marketing"


What do you like about ActiveCampaign?

It is a fast software with an effective automation system, it is easy to perform marketing management tasks, as well as develop promotional campaigns, with the help of complete and useful tools, which make all the work easy.

What do you dislike about ActiveCampaign?

The constant updates Active Campaign improves the experience every day, however, I personally believe that the reports need better tools to deepen the detail and accuracy.

What have you been using it for and what problems did ActiveCampaign solve?

The promotional marketing work is now much easier, I have been able to create promotional campaigns, carry out marketing by email and generate detailed reports on all the work done. It is an incredible time saver and facilitator of work.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Automation of marketing campaigns"


What do you like about ActiveCampaign?

My experience with ActiveCampaign has been pleasant so far. The automation of marketing complements my work by giving me the opportunity to be bolder and more optimal in what I do. Contact management has been very useful, allowing me to be closer to customers and interact more closely with them. The integrations from different points have been a perfect complement to continue working according to everything I need to cover.

What do you dislike about ActiveCampaign?

In general terms ActiveCampaign really is a software that works correctly. For my compliance and comfort I feel that you need more customization options, the labeling functions does not provide many options of design changes or personalization; which does not completely adapt to my tastes. It is not strictly a problem, but it is something that I would like to improve so that it adapts more comfortably to my work.

What have you been using it for and what problems did ActiveCampaign solve?

We arrive with greater audacity to the people indicated, just what we need, with the automation of emails and marketing campaigns in general, which has really been a benefit. It relieves the workload and saves us a lot of time invested. Everyone in my working group agrees that ActiveCampaign is a simple tool but with its great functionality it is really very efficient.

4/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"ActiveCampaign the best email automation software"

// Manager of Sales at Ralph Lauren

What do you like about ActiveCampaign?

A flexible software that fully adapts to the marketing needs it presents, fully automating all large-scale email management, thus improving our campaign processes. It is really very simple to use and easy to configure, without a doubt, I can configure the whole process of automation and campaigns according to how I decide and I need it. It is accessible and the training is extremely fast, a beginner can quickly learn all the management.

What do you dislike about ActiveCampaign?

I only encounter one problem. The interface may be too simple, some color or labeling options are needed. When I want to build a segmentation rule, it would be ideal if I could customize a little better, however, I can only do it in the simplest way possible, which takes away a bit of charisma. This does not mean that you can still manage the marketing campaign without problems.

What have you been using it for and what problems did ActiveCampaign solve?

Undoubtedly, prices are not impediments, since it is accessible to all members of the marketing team, which greatly facilitates the management of work. The active campaign thanks to the mail automation has allowed us to reach the group of people we want to reach, in this way it is much faster and easier to obtain potential customers for the company.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"One of the best automation platforms for startups and small businesses "

// Marketing at Women in Sales

What do you like about ActiveCampaign?

I've been using ActiveCampaign for a few years now, and I love it. We switched from Mailchimp because we were looking for some more advanced automation features, and after testing many different tools we ended up with ActiveCampaign.

ActiveCampaign has automation options you'd expect with a much more expensive platform (like Hubspot), but it costs a fraction of those other options. It's a great solution for startups and SMBs.

What do you dislike about ActiveCampaign?

Just a few things. Their forms aren't very customizable, so it's tough to make them look good when embedding on your site. Some of their competitors also include a landing page builder, which would be a nice add-on of course.

What have you been using it for and what problems did ActiveCampaign solve?

We use it for email marketing and marketing automation. They help us create and send beautiful newsletters, and their automation features help us move leads through our marketing funnel easily.

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
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