Delivra is a cloud-based email marketing solution designed for small and medium-sized companies and organizations across different industries. It is built to help these businesses achieve their main goals and objectives via a robust and comprehensive suite of email marketing tools, solutions and services.
Delivra is an excellent marketing platform for companies looking to make their email marketing process more efficient by way of effective and user-friendly automated email campaigns. Although it is mainly designed to cater to small and mid-sized marketing agencies and organizations, the tools and services it offers are more than capable of serving businesses of any size across multiple industries, including healthcare, education, real estate, construction and insurance, just to name a few.
The Delivra email marketing suite carries a plethora of tools, as well as professional services that help empower professional marketers. It allows them to create and implement viable email marketing campaigns with real results.
How the Delivra email marketing software works
The Delivra email marketing software solution offers simple yet very robust features and tools that allow users to be more efficient and productive when performing their daily email marketing tasks. It comes with a very simple drag-and-drop interface that any user can immediately comprehend without the need for special training or extensive experience.
The platform also comes with a well-optimized interface and email layouts for better viewing on mobile screens and devices. Marketing professionals will find the software solution easy and convenient to use regardless of the device they’re on – be it a laptop computer, tablet or smartphone.
Delivra boasts of social media capabilities that provide businesses and organizations with a way to easily and effectively market their products and/or services to a wider target audience via a range of social media channels.
Additionally, Delivra also offers a skilled and highly experienced team of marketing consultants to guide and help businesses optimize their email marketing campaigns. This helps you get the best results possible, from the conceptualization and development phases of your campaigns – all the way to implementing complex marketing strategies and e-commerce solutions.
The platform comes with a wide variety of features every marketing professional needs to send relevant and meaningful emails and optimize their email marketing campaigns & strategies to maximize results.
One of Delivra’s core features is its marketing automation capabilities. With this feature, users can efficiently deploy email campaigns that are relevant, smart and uniquely tailored to fit your target audience. The marketing automation feature allows you to create triggered responses, segment subscribers effortlessly, send emails based on customer behavior and create dynamic content.
Another cool feature worth mentioning is the drag-and-drop editor that comes with the Delivra software solution. This system makes designing and creating content a lot easier. It allows you to create customized color schemes, build clean content blocks, create professional hyperlinks and buttons and so on.
The Delivra email marketing platform would not be as comprehensive and adaptable as it is without the seamless integrations offered with existing marketing tools and systems. The platform comes with plug-and-play convenience with a wide array of CRMs, e-commerce and web analytics systems, which includes Salesforce, Eventbrite, Shopify, Magento, WooCommerce and more.
Segmentation is another great feature Delivra offers to its users. With this, you can specifically tailor your messages to targeted groups of subscribers and recipients. Users can create segments based on customized fields, group their subscribers based on recent activities and behavior and even make advanced commerce-based segmentation.
The SMS text messaging feature is a nice welcome addition to this already well-rounded solution. With this feature, you are able to create automated campaigns that send texts to a targeted group of subscribers, allowing you to reach your audience anywhere and anytime. This nifty tool lets you send out flash sales information via text, discount codes, upcoming events and more.
Other great features that come with the Delivra email marketing platform include the multi-channel drip campaigns, regular & custom email templates, responsive email templates, lead alerts and notifications, triggered mailing, email newsletters, engagement scoring, clickthrough heatmap, A/B testing, contact builder, social sharing, image editor, subscriber forms, reply filtering, preference center and data migration.
The benefits of Delivra
The Delivra email marketing platform serves a wide variety of businesses and organizations, helping them optimize their email marketing campaigns and strategies to make the entire process more efficient and convenient. The suite comes with a robust and well-designed set of features that make day-to-day tasks a lot easier for marketing professionals.
With this platform, creating professional-looking emails is a breeze. Every email you send out to your subscribers is specifically optimized to be responsive so it fits any screen, and is personalized to appeal to your target audience.
Sharing all your content and other marketing materials on social networks like Facebook and Twitter is made easier as well, through automation. This helps to make all your email content essentially social media-friendly. The reporting and notification features that come with Delivra are customizable, providing users with valuable insights that help to further improve and optimize campaigns and strategies based on real data.
The technical support provided by Delivra is topnotch as well. You not only get a team of technical experts to take care of all your technical needs, they also provide you with a dedicated team of aides who will provide guidance to your organization throughout the process of email marketing optimization and towards the eventuality of success.
Pricing for the Delivra email marketing software solution
The pricing for Delivra email marketing software solution is based on the number of contacts, ranging from 3,000 to 50,000 and more. They offer three pricing plans with rates, again depending on the number of contacts. Billing options are also available. Customers can opt for monthly billing, annual billing with 15% discount and bi-annual billing with 25% discount.
The three pricing plans are Standard, Professional and Commerce. The features that come with the Standard Plan includes list building tools, segmentation, drag-and-drop email editor, advanced reporting, engagement scoring, dedicated account rep and weekly KPIs (key performance indicators) sent directly to your inbox.
The Professional Plan comes with all features from Standard as well as more than 500 system integrations, drag-and-drop automation campaigns, dynamic content, website page visit tracking, A/B split testing and subscription option from Facebook.
Finally, the Commerce Plan includes everything from Professional, as well as pre-built e-commerce integrations with Shopify, WooCommerce, Magento, etc., advanced segmentation based on customer behavior and purchase data, robust e-commerce automation campaigns and cart recovery and remarketing.
You may want to visit the Delivra official website for an in-depth look at all the features, tools and services that come with each pricing plan as well as additional pricing information for high-volume accounts.
Is this email marketing software platform worth investing in?
The obvious answer is yes. If you’re a company, an agency or an organization looking for an effective and affordable email marketing solution that comes packed with a wide range of features and capabilities way more powerful and efficient than a number of email marketing solutions already available in the market, then Delivra is definitely worth checking out.
At the very least, you should visit their website, contact a sales rep and ask for a demo. See whether or not the platform is truly a perfect fit for your company and your email marketing needs.