Customer.io

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What is Customer.io?

"Customer.io helps you send targeted human messages to your users, by utilizing their unique interactions with your business."

Customer.io is a technology company changing the way businesses interact with their customers.

We allow you to send emails to people based on how they use your app.

We track user behavior, and use techniques pioneered by Google to identify the "needle in a haystack" in big sets of data. We then send emails and track how they influence user behavior.


Customer.io scored 86/100 in the Email Marketing category. This is based on user satisfaction (83/100), press buzz (53/100), recent user trends (falling), and other relevant information on Customer.io gathered from around the web.

The score for this software has declined over the past month. What is this?


Customer.io Awards

Customer.io Email Marketing Software Award 2017 Customer.io Quality Choice Badge 2020 Customer.io Trusted Vendor Badge 2020
  • Customer.io

Email Marketing Market Radar

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Customer.io Product Overview

  • Create segments from any data.

  • Send the right messages at the right time.

  • Customer.io captures on-site and in-app behavior to build profiles of every single sign up.

  • See how people are using your app. You'll have a view of activity for every person in the system.


Languages: English

Email Marketing Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in May 2020.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...

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Customer.io Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Review Monitoring
  • Net Promoter Score
  • Sales Automation

Customer.io Alternatives

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AWeber
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GetResponse
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Customer.io User Reviews

Average User Rating:
4.14/5 based on 90 user ratings.
Your Rating:

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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Customer.io over time. It shows how existing users see Customer.io with regards to its usefulness, ease of use, value for money and customer service.

Overall
8.5/10
Arrow Left Recent Older Arrow Left
Usefulness
8.7/10
Ease of use
8.7/10
Value for money
8.0/10
Customer service
8.7/10
User profile picture

"Email targeted marketing platform"


What do you like about Customer.io?

The fact that it catches only specific data from a huge pool of customer data inorder to have targeted email campaigns makes it unique and powerful. It automatically captures all interactions that we make with every customer and it also captures how each customer interacts with our website and application. This ensures that every customer is treated differently and that every email should bring desired results from the customer. All these processes are automated meaning we spend less time on it and we focus our time on other major tasks. It was easy to integrate it with our email service and other additional marketing and customer service management platforms.

What do you dislike about Customer.io?

It has been working so well only that it does not allow us to filter content to make sure the email campaigns arrive in the inbox instead of spam folders of our clients.

What have you been using it for and what problems did Customer.io solve?

We use it to collect customer data to be used in marketing campaigns and it also sends the emails to the clients based on data collected. It has brought automation to these processes in our organization and it works very well.

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Excellent tool "


What do you like about Customer.io?

I like that you can pass custom data from your own product or users into Customer.io for use in segmenting users and in the copy of the emails you're sending. Even cooler is the ability to automatically trigger these campaigns based on a user's entrance into a segment or a specific action they take in the product. That's extremely powerful for our enterprise product.

What do you dislike about Customer.io?

I mainly create campaigns and don't deal as much with logging user data to Customer.io, so I have to turn to my own development team to get new information logged, which can take some time. Writing campaign triggers based on Liquid code also involves a bit of a learning curve.

What have you been using it for and what problems did Customer.io solve?

We want to generate trust to our subscribers and achieve many more prospects that eventually become customers due to the quality of our products, which is why we decided to try Customer.io in its free version and currently use the Basic membership of 150 dollars per month that gives us the advantage of twelve thousand profiles and send unlimited emails, in the future we may change to the Premium

4/5
Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"Excellent segmentation and behaviouring platform"

// Cofounder / Marketing, Growth, Technology, Experience at Sensacional Chile

What do you like about Customer.io?

The interface is extremely fast. Segmenting options are very wide, and because you are the one sending the events and the data, the sky is the limit. In our case, we use this only for email (you could use it for SMS or push notifications too). So far the results of our behavioral campaigns (based on custom events on our platform) work incredibly well.

What do you dislike about Customer.io?

It's extremely technical. This means that (1) you need to know very well how to integrate with Customer.io. This is NOT easy and will take some time to a developer. Your platform needs to be able to send events to Customer.io, so prepare to change things on your platform. Also, the fact that using a unique ID and not being able to merge contacts is a pain. We have been changing some things and the way we use Customer.io and this has complicated things, because we have duplicated contacts. Having to send the "created_at" feature is also something that could be avoided.
So far the platform works great, the trigger campaigns are amazing and it's extremely flexible and versatile.
It's a detail, but the fact to not be able to filter in the events by using "property.subproperty" really makes things complicated for segmenting. We want to check if the sale has a value higher than a threshold for free shipping, so we would like to use sale.properties.amount but that is not possible.
Exporting data could be a ton great, right now is very poor.

What have you been using it for and what problems did Customer.io solve?

We use it for sending emails to our customer, we are an ecommerce.
We have it connected with OptinMonster and use it for triggered campaigns based on behavior. That works incredibly well and converts a lot. We also send our newsletters with this software.
It is able to track events and properties across any ID, which makes it very valuable. We had the chance to catch the plans that were cheaper, nowadays it's a bit more expensive ($250 min) for a small startup.

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
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