What is Cordial?

"Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey."

Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. We make marketing easier and marketers more confident.

Our team of industry veterans have over 100 years of combined expertise. We get it, we've done it, and now we've purpose-built a platform that solves the real problems marketers face. Customers expect and respond to personalized brand experiences. Cordial enables you to create engaging messages that convert by easily tailoring every digital touchpoint, message, and recommendation using real-time behavioral data. Consolidate and automate your marketing through one platform. Cordial sends all transactional, triggered, and promotional messaging across email, mobile, and web through one user-friendly interface. We want you to be confident in your decisions for success. Our collaborative team can demonstrate the power of the platform with a proof-of-concept and truly painless migration. Our goal is to help you achieve yours, and make you look good in the process.

Supercharge your marketing with Cordial
* 1:1 personalized messages across email, web, and mobile
* Behavioral and event-based triggered messages
* Testing powered by Machine Learning
* Intelligent Product Recommendations
* Seamless integration with leading technologies
* Integrated Reporting and Analytics

You deserve a messaging platform that’s a bit more...well, Cordial! Join 150+ innovative companies who have transformed their marketing.


Cordial scored 78/100 in the Email Marketing category. This is based on press buzz (38/100), recent user trends (falling), and other relevant information on Cordial gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Cordial
Software Buyer Guide 2018

Email Marketing Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in December 2018.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...

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Cordial Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • SAP Integration
  • Bug Tracking
  • Sentiment Analysis
  • Cloud Deployment
  • Local Deployment
  • Optimized Search Processing

Cordial FAQs

What are some applications Cordial is commonly used in tandem with?

Movable Inc, Sparkpost, LiveClicker, 250ok, OneSpot, Kickbox, BriteVerify, Urban Airship.

What is Cordial generally used for?

Cordial empowers marketers to create, send, and optimize 1:1 personalized messages across email, web, and mobile.

Does Cordial offer guides, tutorials and or customer support?

Yes, we have a full knowledge base and an amazing client experience team to guide you through every step and answer every question.

Does Cordial integrate with any other apps?

Movable Inc, Sparkpost, LiveClicker, 250ok, OneSpot, Kickbox, BriteVerify, Urban Airship.

Does Cordial offer an API?

Yes, we've specially developed a suite of APIs.

Who are the main user groups of Cordial?

Marketing teams at mid-market and enterprise level retailers, publishers, and travel/hospitality brands.

Does Cordial offer multi-user capability (e.g. teams)?

Yes, there can be individual users, teams, and sandbox accounts.

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