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What is Hotjar?

"Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price."

Hotjar is the first cloud-based tool to give you unlimited insights from your web and mobile sites. With one simple affordable plan you can generate insights on an unlimited number of websites – and make these available to an unlimited number of users.

Using Hotjar, you can now reveal true website user behaviour and experiences with one central tool - giving you the big picture of how you can improve your site's UX and conversion rates. All your data, reports and data are securely stored in the cloud and are accessible at lightning speed.

Hotjar scored 88/100 in the Web Analytics category. This is based on user satisfaction (85/100), press buzz (60/100), recent user trends (rising), and other relevant information on Hotjar gathered from around the web.

The score for this software has declined over the past month. What is this?

Hotjar Awards

Hotjar Web Analytics Software Award 2020 Hotjar Analytics Software Award 2020 Hotjar Marketing Analytics Software Award 2020 Hotjar Analytics Software Award 2017 Hotjar Quality Choice Badge 2020 Hotjar Trusted Vendor Badge 2020
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Web Analytics Market Radar

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Hotjar Product Overview

  • Heatmaps

  • Feedback and Exit Polls

  • Conversion Funnel Analysis

  • Form Abandonment Analysis

  • Visitor Session Platback

  • Proactive Chat

Languages: English

Web Analytics Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in August 2020.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


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Hotjar User Reviews

Average User Rating:
4.23/5 based on 196 user ratings.
Your Rating:
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"Incredibly useful insights for conversion rate optimization."

// Head of Content Marketing Department at Serpstat

What do you like about Hotjar?

I like that I can use it for free and get enough data on a free plan to actually make conclusions based on the data I get.
It's very user-friendly, relatively easy to set up via GTM.

What do you dislike about Hotjar?

Some of my pages weren't rendered properly, I could still read the data but in some places, there are confusing overlays because of this.

What have you been using it for and what problems did Hotjar solve?

Conversion rate optimization of the website and landing pages. I analyze heatmaps provided by hotjar to see which parts of the page perform better or worse and make corrections based on that information.

Ease of use
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