Chartbeat

Chartbeat provides a suite of web and content analytics tools tailored for content creators and publishers, allowing them to capture actionable insights and track reader engagement on their websites.

Chartbeat is a highly intuitive, feature-rich web analytics solution that empowers you to unlock the true value in your content data. It has also been designed so that it is capable of evolving along with your requirements. By allowing you to efficiently sift through your content data and obtain insights, the Chartbeat Suite enables you to easily grow your audience with its range of features. It can help boost your audience’s engagement, drive your editorial decisions, and increase loyalty from your readers.

Chartbeat is designed to deliver real-time analytics, valuable insights, and transformative solutions for publishers, content creators, and SEO teams across different industries all over the world. It gives teams the ability to accurately measure and improve the quality of their content to engage more readers and grow their following. The system tracks and analyzes content performance by pinging every few seconds to quickly identify active behaviors, which will help show reader engagement.

By utilizing both historical and real-time data, Chartbeat can capture and deliver actionable insights via detailed reports. From this, you should gain information that can help you improve different aspects of your content, from the way you create your headlines and titles to the way you design your page layouts. This web analytics tool can also help you capture reader attention, attract new visitors to your website, and even expand your social reach by leveraging the power of social media to deliver quality content to your target audience.

Chartbeat Features

Chartbeat aims to create a sustainable media ecosystem where success in engagement levels and content performance is measured by the relevance and quality of the content being created and the attention it earns. This approach highlights the importance and sustainability of content consumption rather than clicks. This is why building a loyal audience through high-quality and engaging content is so important.

The following are a few features that are designed to help you build and nurture a loyal following by delivering the kind of content that your target audience wants to consume:

Multiple dashboards

Chartbeat provides a wide variety of dashboards, such as a real-time dashboard, a historical dashboard, a video dashboard, and a multi-site view dashboard. The real-time dashboard is the primary tool that you use if you want to identify how your target audience is interacting with your content across different devices, channels, and platforms. The information that can be gained and studied from this dashboard will help you identify relevant trends, to optimize your strategies accordingly.

The real-time dashboard lets you filter data by source, author, device type, location, referrer, and sections, among others. You can also divide or categorize data by subscriber status, visitor frequency, and native app traffic. Chartbeat’s real-time dashboard can be seamlessly integrated with Google AMP and Facebook Instant Articles, with offsite social monitoring functionality via Facebook’s CrowdTangle.

The historical dashboard is designed to help you analyze and assess content performance over a period of time. You can intuitively evaluate key performance indicators (KPIs), important trends, and content performance over a period of days, weeks, or even months. The insights that you obtain from your historical data can be leveraged to forecast the success rate of content that’s yet to be published as well as the potential trajectory of existing campaigns.

The Chartbeat video dashboard is tailored for managing and evaluating video content. With this dashboard, you can get a comprehensive view of the performance and status of your video content. You can see how your videos are capturing the attention of your viewers and how they’re connecting with or interacting with them. The multi-site view dashboard, on the other hand, allows you to group multiple sites into a single dashboard, enabling you to easily track the performance of multiple sites over the long term or in real-time.

Robust optimization functions

Chartbeat is equipped with various optimization tools to help you better understand your readers and improve your content to match their expectations. The heads-up display (HUD) feature, for example, will help you see what your readers see so you can adapt and improve your content, your delivery process, and page layouts to accommodate the specific requirements and preferences of your audience. The HUD will help you identify which of your homepage articles are the best performers, how your stories are trending traffic-wise, as well as how far or how deep your visitors are going through your website.

Chartbeat’s optimization module lets you configure and adapt the overall user experience based on your audience’s requirements, all of which you can easily achieve within your normal workflow. You also have the ability to compare your click-through rate with your post-click engagement for every link that is present on a page. The filtering system allows you to filter queries by desktop, tablet, or mobile devices, while the automated insights feature will alert you of potential benchmarks and noteworthy trends.

Chartbeat’s optimization module also enables headline and image testing. You can run headline tests to optimize and boost reader engagement after the click, allowing you to maximize each of your stories’ readership. You can only do this with quality headlines that are proven to interest readers. Image testing, on the other hand, allows you to find and identify the right images or pictures that match your content and the message you’re trying to convey. You can run tests on the images on your pages and get a better understanding of the type of imagery that captures the attention of your target readers the most.

Chartbeat Benefits

One of the biggest benefits of Chartbeat is its advanced reporting capabilities. This web analytics platform is equipped with a reporting module that delivers comprehensive insights directly to your inbox. You can set up the system to automatically send in-depth reports about relevant data, sections, and sites daily, providing you with auto-generated actionable insights powered by Chartbeat data science.

Another useful advantage of Chartbeat is its advanced query system, which enables you to run an in-depth search on your data to find useful insights that can help optimize your content. The solution’s customizable and highly flexible reporting module allows you to conduct advanced and more detailed queries, so you can create the analyses you need, regardless of complexity.

You will have access to all the metrics and filters from the various Chartbeat analytics and reporting tools, along with an easy-to-use API. You also have the ability to export or share comprehensive reports instantly, as well as receive recurring reports directly in your email inbox. You can export or download reports in CSV format for use in other third-party applications.

The native app integration feature is arguably one of the most important benefits of using Chartbeat. It is capable of providing rich and in-depth insights into app performance. With native app integration, you can evaluate app performance and mobile reader behavior in more detail, especially when used with the advanced query function. With all these features and capabilities combined, you get a highly intuitive and flexible reporting solution that is capable of delivering detailed custom reports. Pre-built templates for app readers are available, so you can adapt and create your own unique queries to match your requirements.

Another aspect of the native app integration is the ability to hook up your native app audience to the full capabilities and power of Chartbeat. With native app integration, you have the ability to obtain app traffic data and incorporate it into the real-time dashboard. This will help you see the bigger picture, like what’s truly capturing the attention of your target audience and what is resonating with your most loyal readers in real-time. You can also determine which sections of your content or your page as a whole your audience finds most engaging.

Chartbeat Pricing

Chartbeat pricing is available only upon request. Interested parties must contact the vendor directly to ask for a quote. They may also request a demo through the vendor’s website if they wish to see the solution in action.

Conclusion

Chartbeat is a robust and feature-rich web analytics and content intelligence solution tailored for digital media companies, publishers, content teams, and creators. It is a web-based analytics platform that provides meaningful insights into content performance, relevant trends, and audience behavior, among others. It helps users quickly identify important trends in their data and enhance audience engagement through historical and real-time data.

Chartbeat provides flexible and highly intuitive analytics tools that deliver real-time information and actionable insights for content teams across all global markets. When used effectively, it can help drive editorial decisions and increase reader loyalty. The Chartbeat Suite, which is designed for publishing businesses, has the power to monitor, optimize, and measure content data.