A review of MavSocial – The social media visual content management and marketing software
MavSocial is a social media visual content management and marketing solution developed for brands and agencies looking for a robust platform that is both time- and cost-efficient. The solution allows small- to medium-sized businesses and enterprises to quickly and efficiently plan social media campaigns, create engaging content and publish to major social networks.
As a social media visual content management and advertising service, MavSocial is a comprehensive end-to-end marketing solution that integrates well with major social media platforms, allowing businesses to organize and manage social media content in the most practical and efficient way. The social media software solution is packed with powerful features, yet it has managed to remain user-friendly and effective.
How MavSocial Works
Quality content is one of the most crucial elements in any marketing strategy. It’s integral in search engine optimization (SEO) and in social media marketing (SMM). But content is constantly evolving. What we consider quality content in the past may not be up to par by today’s standards. This is where MavSocial comes in handy.
The software solution allows you to manage your content in a more consistent and effective way. As content quality continues to evolve, the kind of content you’re putting out there—to be consumed by your target audience—should evolve as well. With a wide variety of features and impressive capabilities, MavSocial helps brands and agencies organize, manage and assess their entire visual content library in a single robust platform.
MavSocial has several cool features in store for its users. Some of these include:
- Visual content management, which enables users to upload, gather and manage images, infographics, videos, GIFs and other visual content under a single platform.
- Campaign planning allows you to create, implement and track social media campaigns across different networks.
- Comprehensive reporting gives users the ability to receive reports based on social network status, social media campaigns, visual content analytics and so on.
- Advertising tools are also available to help brands and agencies promote their social media posts and other content to their target audience.
These are just a few of MavSocial’s offerings to its users. The software solution is packed with many different features that add functionality and value to the service.
The expected benefits of MavSocial social media management and marketing software
Flexible features
MavSocial facilitates the social media management and marketing process through a centralized platform that is effective and easy to use. The solution is capable of collecting and storing tons of images, videos and infographics that can be accessed any time you want.
Because of its flexible features and powerful tools, MavSocial is the perfect content management software solution for businesses and brands of all sizes, including agencies that have dedicated teams assigned to handle the company’s social media marketing campaigns.
The whole host of features that come with MavSocial, which include Campaign Planning and Management, Social Inbox and Scheduling, are beneficial to any brand or agencies, especially those that are just starting to make their mark in the world of social media.
Such features make the process of storing, uploading and sharing content a lot easier and less time-consuming. They also help users to create workable campaign strategies and publish them on various social networks, while also being able to keep track of those campaigns through comprehensive reporting.
Images
MavSocial also provides its users access to more than 70 million high-quality and royalty-free images from different sources such as Bigstock, Pixabay, Giphy and Getty Images. This enables users to quickly and effortlessly find the best images for their social media campaigns.
Scheduling
The Mav2Go feature allows for easier and more efficient scheduling of your posts on multiple social media platforms, while the MavRepeater tool makes repeat publishing/posting of engaging content possible.
For larger brands and agencies, it’s important to have a central platform that allows you to access all your visual content without wasting time or resources, especially for businesses that engage heavily in social media marketing. MavSocial and all of its features and capabilities can really help today’s SMEs, especially since almost all are reliant on social media to market their brand.
Pricing plans for MavSocial
MavSocial offers one free subscription and four paid plans billed on a monthly basis. The paid subscriptions come with a free trial. All plans don’t require contracts or commitments, meaning you can cancel your subscription anytime.
All plans include the following features:
- Digital Content Library
- Content Curation
- Video Publishing
- Stock Images
- Campaign Planner and Calendar
- Browser Extension
Small Business – Free
- One user
- Two social profiles
- Facebook and Twitter
- Publishing and scheduling
- Up to 10 posts per network per day
- Email support
Advanced – $19 per month
- One user
- Up to 10 social profiles
- Facebook/Twitter/Instagram/LinkedIn/YouTube/Tumblr
- Publishing and scheduling
- Up to 1,000 posts per profile per month
- Instagram scheduling
- Repeat publishing
- Social inbox
- Bulk uploader
- Social media analytics
- Email support
Pro – $59 per month for the first user (+$24 per month per additional user)
- All Advanced features
- Up to 50 social profiles
- Unlimited posts
Agency – Starts at $199 per month
- All Pro features
- Up to three users
- Brand management (one brand only)
- Post approvals
- Permissions management
- Dedicated support specialist
Enterprise – Quote only
- All Agency features
- Customized for users and profiles
- Chinese network management
- Facebook ads
- UGC curation
Conclusion
MavSocial is a social media visual content management, publishing and marketing solution ideal for small- and medium-sized businesses as well as larger enterprises. The strength and functionality of its features, the flexibility of its pricing plans and the overall efficiency of the platform are reasons enough for you to check out the product, don’t you agree?
